
SEO in 2025
How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward
Mar 12, 2024
16:53
Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.
Discussion points include:
Why is informational content so important for ecommerce sites?
Can Informational content help at every stage of the customer journey?
How do How-to articles help?
What about comparison articles - are they important for E-E-A-T?
How do you deal with landing pages for seasonal products?
How do you use FAQs?
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