Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.
Discussion points include:
Why is informational content so important for ecommerce sites?
Can Informational content help at every stage of the customer journey?
How do How-to articles help?
What about comparison articles - are they important for E-E-A-T?
How do you deal with landing pages for seasonal products?
How do you use FAQs?
SEO in 2026