Bill Hartzer shares the importance of understanding the whole link profile of your website, not just the tier 1 links.
Discussion points include:
How deep do you go?
What impact do the 2nd and 3rd tier links have?
What tools do you use to research this?
How can you affect the 2nd and 3rd tier links?
How often should you be working on this?
How do you build a multi-tier link building strategy?
SEO in 2026