SEO in 2025

Ian Helms and David Bain discuss how to stop chasing Google rankings and focus on building a real relationship with customers.Discussion points include:What are SEO best practices at the moment?How do you deliver personalized content, that is also beneficial for SEO?How do you measure the SEO value of creating a great customer experience?Is it possible to use AI generated content and to create a great customer experience at the same time?

On this episode Rasmus Sørensen discusses how small changes can lead to big impacts in eCommerce SEO.Discussion points include:What small changes?How do you know what to change?What big impacts does this have?How do you measure this?What are the biggest recent changes in eCommerce SEO?What CMS Software do you recommend?Read the full transcript of Rasmus's interview at https://majestic.com/seo-in-2024/additional-insights/rasmus-sørensen

Dixon Jones and David Bain discuss how to cut through the AI noise in 2024.Discussion points include:How do you cut through the AI noise?Why does this make a difference?How long will this differentiating factor work effectively?Does this mean that you have to have a fairly manual process to be successful?How do you determine who your “audience of one” is, and how to talk to them?

Gerry White and David Bain discuss how the biggest challenge in 2024 will be standing out.Discussion points include:How do you deliver a reason to visit and engage with the site?What if you look at the SERP and the search engine appears to be looking for a particular type of result for a query - do you still try to be different?How do you stand out?How do you measure the impact of trying to stand out?Do you split-test trying to stand out?How do you stand out in the world of a single AI result?Will Google Perspectives help you stand out?Can you use other marketing channels to help you stand out?

Filipa Serra Gaspar and David Bain discuss the importance of Experience, high quality, author info and transparency.Discussion points include:How do you demonstrate Experience?How do you show that you offer high quality information?How do you format your author bio?What do you mean by showing transparency?What are examples of credible sources?How do you cite credible sources and what impact does this have?Can AI produced content demonstrate EEAT?

Anthony Barone and David Bain discuss how being a topical authority is key to your entity SEO.Discussion points include:How do you ensure that you create a comprehensive online version of an entity?Where do you include the information?What do you include?How do you hone your entity to appeal to your target user?How do you measure the impact of creating a comprehensive online entity?How do you differentiate yourself from ChatGPT content?How do you know that you are delivering a real and valuable answer?What should you use ChatGPT for?

In this episode Valentina shares that we should now consider all the organic channels and make them work in synergy to ensure success and that SEO is turning into OSO. Topics covered:What do you mean by OSO?What do you mean by all the organic channels?How do you make them work in synergy?How do you determine what your audience wants?What are the benefits of this?How does this ensure success?How do you measure success?Read the full transcript of Valentina's interview at https://majestic.com/seo-in-2024/additional-insights/valentina-stragliotto

Andrew Cock-Starkey and David Bain discuss how Google is getting more and more focused on authority, expertise and experience.Discussion points include how too many people are still too scatter-gun with their approach. Andrew shares some advice on how to focus down on topic areas and really demonstrate your Expertise, Authority and Experience to search engines.

Dre de Vera and David Bain discuss how SEOs must adopt the content creator mindset for their clients and employers.Discussion points include:What is Google’s new Perspectives filter and how do you take advantage of that?How do you optimise your content on other sites to take advantage of this?How do you need to style your content?What sorts of queries are more likely to surface the Perspectives filter?How do you get content ideas from Reddit and Quora?Can any business take advantage of this?Is this for any type of content?How do you use this to build your build your E-E-A-T?Where do you lie on the use of AI to create content?

Ben Howe and David Bain discuss how you need to acknowledge that E-E-A-T considerations are no longer "nice to haves".Discussion points include:What do you have to do to demonstrate your use of EEAT principles?Do you have to do this to every piece of content, every type of intent?How do modifiers on long-tail targets look in practice in terms of landing pages? Will we have to rely on optimising for the user to receive the answer on the SERP or in an AI-powered chatbot in the future?How do SEOs segment organic audiences?