Gerry White and David Bain discuss how the biggest challenge in 2024 will be standing out.
Discussion points include:
How do you deliver a reason to visit and engage with the site?
What if you look at the SERP and the search engine appears to be looking for a particular type of result for a query - do you still try to be different?
How do you stand out?
How do you measure the impact of trying to stand out?
Do you split-test trying to stand out?
How do you stand out in the world of a single AI result?
Will Google Perspectives help you stand out?
Can you use other marketing channels to help you stand out?
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