Filipa Serra Gaspar and David Bain discuss the importance of Experience, high quality, author info and transparency.
Discussion points include:
How do you demonstrate Experience?
How do you show that you offer high quality information?
How do you format your author bio?
What do you mean by showing transparency?
What are examples of credible sources?
How do you cite credible sources and what impact does this have?
Can AI produced content demonstrate EEAT?
SEO in 2026