Dre de Vera and David Bain discuss how SEOs must adopt the content creator mindset for their clients and employers.
Discussion points include:
What is Google’s new Perspectives filter and how do you take advantage of that?
How do you optimise your content on other sites to take advantage of this?
How do you need to style your content?
What sorts of queries are more likely to surface the Perspectives filter?
How do you get content ideas from Reddit and Quora?
Can any business take advantage of this?
Is this for any type of content?
How do you use this to build your build your E-E-A-T?
Where do you lie on the use of AI to create content?
SEO in 2026