SEO in 2025

In this episode, Santi Clarke from Duda recommends that your agency is maximizing its use of AI.Discussion points include:How has AI changed the way that agencies work?How do you maximize your use of AI?How do you know what aI you should be using?How do you stay on top of the most appropriate AI to be using?What are your favourite AI tools for agencies at the moment?How do you think an agency’s use of AI will continue to evolve over the coming year?What is the future of the agency model, thanks to AI?

Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.Discussion points include:Why is informational content so important for ecommerce sites?Can Informational content help at every stage of the customer journey?How do How-to articles help?What about comparison articles - are they important for E-E-A-T?How do you deal with landing pages for seasonal products?How do you use FAQs?

Lidia Infante shows how to level-up content, tech and links in your SEO.Discussion points include:- With opinionated, unique, expert-driven contentWhat’s an example of this?How to you go about creating this?Why can’t AI replicate this?- Rich Schema markupWhat Schema do you need to use?How do you insert it and manage it?Will AI not lead to the end of Rich Schema?- Focusing on brand awarenessWhat does that mean practically for SEO?Where do you want to see the increased brand awareness?How do you measure the impact of improved brand awareness?

Bibi Raven says that you need to think human-first with your AI copywriting.Discussion points include:What does Human-first AI copywriting mean?What do you love about AI language models?What don’t you love about AI language models?What do we need to do about AI copywriting?What does authenticity mean?Should a business define a brand voice?How does a business know that it is investing in the right creativity?

In this episode Paige Hobart shares how important it is for your SEO to get to know your thought leaders.Discussion points include:Why get to know your thought leaders?What can sales reps offer?What can product evangelists offer?What can the CEO offer?What types of content is produced?How do you measure success?Why is search volume reactive not proactive?

In this epsiode, Arnout Hellemans explores why he believes that 2024 is the year of query satisfaction.Discussion points include:How are content UX, core web vitals and E-E-A-T coming together?How do you know which queries to optimise for?What software do you use?How do you go about establishing how to answer the query? (i.e. content form)How do you satisfy UX, core web vitals and E-E-A-T at the same time?How do you optimise for Google’s SGE and other AI results?What is your content creation process?

Maria White and David Bain discuss how we need to be moving from Influencer Marketing to Influence Search.Discussion points include:What does Influence Search mean?Are you talking about using influencer to create quality and relevant content for your website?How do you identify the influencers?How do you persuade them to write for you?Do you ask these influencers to talk to the press on your behalf?What does success look like?How do you measure the success of related social activity?

Ashley Liddell and David Bain discuss how creator-led SEO will dictate 2024 and beyond.Discussion points include:What will these relationships with creators look like?Why long-term relationships?How do you build these relationship?How much do they cost?What sort of content do you want them to create?What happens when the relationships ends?

Martin Huntbach and David Bain discuss the importance of listening to what your customers say FIRST and then validating this with keyword research.Discussion points include:How do you listen to your customers?Face-to-face / video recordings / surveys?How do you validate it with keyword research?Are there missed opportunities if your customers don’t suggest certain topics?What tools do you use?What search volume is good?Is zero search volume ever still interesting?How do you incorporate the keyword on the page and within the content?How do you choose what content suits the keyword?How do you try to rank for the keyword?

Fabio Embalo and David Bain discuss why ee are going to have to adapt extremely fast in 2024.Discussion points include:What do SEOs have to do differently?How does this impact the way that things are currently done?What has to be optimised to appear in SGE?How do you drive traffic from SGE?Should SEOs also be using AI in their own processes?Should SEOs also be using AI to create content?