Izzy Wisniewska believes that you should befriend other marketeers and go holistic in 2024.
Talking points include:
What does holistic actually mean in practice?
How do you unite as a marketing department in a large organisation?
How does a content team, PR team, video team join forces with sEO to deliver a more effective customer experience?
What other teams impact areas like:
EEAT, technical performance, user experience, speed, user intent, content quality
What does this mean for channel team members - do they need to train themselves on other channels?
How do you measure success?
Who gets credit for a customer purchase?
