Nikki Halliwell shares that creating actionable audits that your client understands, and can be used by stakeholders at all levels and being able to follow them through and get fixes implemented by working closely with dev teams and speaking their language for faster implementation.
Discussion points include:
What is an actionable audit?
Is there any type of audit that you see SEOs doing that don’t provide much value?
What stakeholders should be using this audit?
What language should you be using in your audit reports to assist you in engaging with various stakeholders?
How do you get dev teams on board to implement fixes more quickly?
What software do you use for your audits?
How often should you do these audits?
SEO in 2025