Navah Hopkins believes that SEOs need to know about Performance Max ads.
Discussion points include:
What are Performance Max ads?
What will iOS17 do for tracking and attribution of your marketing campaigns?
What creative works best? Ad or landing page perspective or both?
Why are they different?
What does adapting content to visual first placements mean?
Why are they better?
Is there any downside?
Why are they important for SEO?
How should paid and SEO work together?
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