SEO in 2025

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source. Discussion topics include:How do you build a strong, recognizable brand around a specific topic?How can you ensure that people remember your brand after reading your content?What content do you prefer to publish?Where do you publish your content?How do you measure the SEO value of this?How do you view AI content?Read the full transcript of Dani's interview at https://majestic.com/seo-in-2024/additional-insights/dani-leitner

Tom Winter, Chief Growth Officer and co-founder at SEOWind, shares insights on teaming up with AI using the Cyborg Method for content creation. He discusses how to effectively collaborate with AI, the essential role of human input, and the importance of understanding search intent over traditional keyword stuffing. Tom emphasizes the significance of strategic thinking and defining brand voice to enhance content quality. He also explores the potential risks of AI in content delivery and how to measure its added value.

Michał Suski, Head of Innovation at Surfer, sheds light on maximizing the potential of a strong, authoritative domain. He explains how to assess domain strength through key metrics and why frequent publishing is essential for visibility. The conversation dives into effective content forms and the evolving role of AI in content strategies. Michał also highlights the importance of consistent content creation for better Google indexing and warns against low-quality backlinks in 2024, advocating for authentic relationship-building.

Luca Tagliaferro, a Senior SEO consultant, delves into the transformative concept of zero-lead marketing. He explains how this approach prioritizes brand development over immediate conversions, effectively reshaping SEO strategies. Luca highlights the power of brand recognition, using giants like Amazon and Apple for illustration. He also discusses the importance of leveraging customer insights for enriching SEO content and warns against an over-reliance on AI, advocating for high-quality, human-refined content.

We're in 2024 and log files analysis is still an underrated source of SEO knowledge.David and Julien discuss:What is log file analysis?How do you get access to your log files?Where are log files stored and are everyone’s log files a similar structure?What software do you use to analyse your log files?What do you look for when analysing your log files?Do you combine your log file analysis with other data for better insights?How should log file analysis impact your SEO strategy?

Adam Collins, Founder of Ignite SEO, delves into the art of holistic SEO, emphasizing the interconnectedness of on-page and off-page strategies. He discusses building a robust online entity by leveraging structured data and meaningful backlinks. The conversation highlights the pitfalls of traditional guest posting and advocates for a sustainable, long-term approach to SEO. Adam also examines the future of SEO in the context of AI, underscoring the necessity for SEO professionals to avoid time-wasting tasks and focus on impactful strategies.

Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Amanda discuss:How do you focus on user intent?How do you prefer to categorise user intent?How do you define a user’s goals?How do you build content, authority and a website experience that matches user intent?How do you build authority by delivering the right user intent?How do you alter a website experience to match a user intent?How is user intent changing?How do you determine the likely user intent?

To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites.David and Jonathon discuss:What automation is key?What software do you use?How much time do you save?Why do you minimise errors and what errors do you tend to minimise?How often should you audit your websites?What are the primary issues that you are looking for when you are auditing?How is the automation of auditing likely to change over the coming year?

SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules.David and Ana discuss:How do you optimize for Google to provide the best results to users?How does Google measure quality?How do you create the best content?What type of content works best nowadays?How do you know that you’ve created the best content?What do you track to ensure that you’re consistently measuring the best content?How do you build content creation into an SEO strategy?Hoow do you measure success?

David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy.Talking points include:How do you use AI to gain deeper insights into user intent?How do you ensure that you’re targeting the right users?How does this lead on to refining your keyword strategy?How do you make sure that keywords aren’t missed?What do you mean by a cohesive approach?What AI tools do you use?How do you continue to refine your approach?What are the advantages of this versus a more traditional approach?What are your thoughts on how your approach will continue to evolve in the future?