SEO in 2025
Look at SEO holistically, from an entity building perspective - Adam Collins
Sep 18, 2024
Adam Collins, Founder of Ignite SEO, delves into the art of holistic SEO, emphasizing the interconnectedness of on-page and off-page strategies. He discusses building a robust online entity by leveraging structured data and meaningful backlinks. The conversation highlights the pitfalls of traditional guest posting and advocates for a sustainable, long-term approach to SEO. Adam also examines the future of SEO in the context of AI, underscoring the necessity for SEO professionals to avoid time-wasting tasks and focus on impactful strategies.
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Quick takeaways
- Holistic SEO requires a comprehensive strategy that includes both on-page optimization and essential off-page signals to build brand trust.
- Defining a brand consistently across all digital platforms is crucial for entity building, helping to enhance credibility and improve search rankings.
Deep dives
Building Trust Through Entity SEO
Entity building is essential for establishing brand trust in the eyes of search engines like Google. This approach involves a thorough analysis of both on-page elements, such as clear about pages and team introductions, and off-site signals like Google My Business listings and online reviews. By identifying gaps in a brand's presence online, businesses can create a holistic strategy that portrays them as reliable entities rather than just optimizing for rankings. This foundational work not only enhances a brand's credibility but also helps improve rankings over time as trust is built.
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