Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals.
David and Amanda discuss:
How do you focus on user intent?
How do you prefer to categorise user intent?
How do you define a user’s goals?
How do you build content, authority and a website experience that matches user intent?
How do you build authority by delivering the right user intent?
How do you alter a website experience to match a user intent?
How is user intent changing?
How do you determine the likely user intent?