SEO in 2025
If you have a strong, authoritative domain, publish as much as you can - with Michał Suski
Oct 9, 2024
Michał Suski, Head of Innovation at Surfer, sheds light on maximizing the potential of a strong, authoritative domain. He explains how to assess domain strength through key metrics and why frequent publishing is essential for visibility. The conversation dives into effective content forms and the evolving role of AI in content strategies. Michał also highlights the importance of consistent content creation for better Google indexing and warns against low-quality backlinks in 2024, advocating for authentic relationship-building.
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Quick takeaways
- A strong, authoritative domain allows for high-volume content publishing, which enhances reach and improves SEO performance over time.
- The authority of a domain is determined by metrics such as traffic, backlinks, and topical relevance, emphasizing quality relationships for sustainable growth.
Deep dives
Maximizing Content Output
Publishing a high volume of content is essential for leveraging a strong authoritative domain. Successful websites are encouraged to produce not just a few posts annually, but potentially dozens each week. This approach allows for a broader reach and the opportunity to test various topics, ultimately improving SEO performance. By analyzing which articles gain traction, businesses can focus their editorial efforts on those pieces that demonstrate potential, while continuing to publish more content overall.
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