Michał Suski

Michał Suski, Head of Innovation at Surfer, sheds light on maximizing the potential of a strong, authoritative domain. He explains how to assess domain strength through key metrics and why frequent publishing is essential for visibility. The conversation dives into effective content forms and the evolving role of AI in content strategies. Michał also highlights the importance of consistent content creation for better Google indexing and warns against low-quality backlinks in 2024, advocating for authentic relationship-building.