SEO in 2025

Building on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice heard in budget discussions.Anna says: “Integrate SEO into the business better so that you can talk finance and get those CFOs to give you a budget.”Is it an SEO’s fault when they don’t get the budget or a CFO’s fault?“It’s a bit of both. There is a balance and tension between CFOs and CMOs. Apparently, 40% of CFOs don’t think that CMOs and marketing people can speak business, and marketers also don’t think that finance people understand marketing."Read the full transcript of Anna's interview at https://majestic.com/seo-in-2025/anna-bravington

David Bain and Otuto Umeji discuss what content is required for each stage of the buyer journey.Talking points include:How do you create content for each stage of the buyer journey?How do you establish user intent?How do you know what type of content to write?How do you measure success?Read the full transcript of Otuto's interview at https://majestic.com/seo-in-2025/additional-insights/otuto-umeji

It’s not just the decision-makers who undervalue SEO; sometimes it’s SEOs themselves. Adrijana Vujadin from AV Mindset Coaching urges you to fight for what you’re worth.Adrijana says: “Stop under-earning.”Are SEOs bad at charging what they’re worth?“Yes, because people are not respecting them enough. That is why we lack confidence. Money, and money mindset, is a specific topic that not a lot of SEOs are talking about. Whenever we mention money, there is a negative attitude around it. People say that it’s not all about the money and they will say they’re getting enough."Read the full transcript of Adrijana's interview at https://majestic.com/seo-in-2025/adrijana-vujadin

In a world where the value of SEO can often be overlooked by decision-makers, it’s essential for SEOs to be able to articulate the value of their activities. This is where we begin, with Lucia Dello from Dello Insights.Lucia says: “Prove the value of your e-commerce SEO.”How do you prove the value of it?“In this world, where acquisition remains a challenge and marketing budgets are tight, we want to demonstrate that SEO is bringing in the people you want. Retailers are looking well beyond the campaign level. They want to understand their whole sales portfolio and how it's growing over time. Therefore, you want measures that don't stop at the level of the activity, engagement or a sales total."

David Bain and Jonathan Moore discuss the importance of leveraging planning strategy, data analysis and what-if scenarios to navigate ambiguity.Talking points include:What data analysis are you referring to when planning a strategy?Where are the best sources of data?What are some examples of what-if scenarios that you are referring to?Link profile may not be what you want it to be?Content may not be what you hoped it would be?How does this help to navigate ambiguity and the unknown?What type of ambiguity are you trying to avoid?Why is it important to do this?How does this measurable impact your SEO success?How often should you be planning SEO strategy?What else should be incorporated in an SEO strategy?

David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy.Talking points include:Why do you need to add social media to your search strategy?What does this mean in practice?What social media are we talking about?What content works best on different social media sites?Why does this fit as part of a search strategy?How do you measure success on social?How do you measure success as part of an integrated search strategy?How will this continue to evolve in the future?

Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.Talking points include:Why is building a brand with your own story so important?How do you craft your story?Where should you publish your story?How does your brand story interweave with the rest of your content marketing efforts?What measurable impact does this have on your SEO success?How often should you hone your story?Is this more effective than link building?Read the full transcript of Desmond's interview at https://majestic.com/seo-in-2024/additional-insights/desmond-boateng

Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be competing against the larger companies and every Google update will benefit your rankings.Talking points include:What does Balanced/consistent link building look like?What links are good links in 2024?How many should you be building a month?What are the limits you talk about?What does constant content creation look like?What content is best?Why does this help compete with larger companies?How do Google updates benefit rankings?Read the full transcript of Ahmed's interview at https://majestic.com/seo-in-2024/additional-insights/ahmed-bhula

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.Talking points include:What are the customisation options?How should SEOs be customising them?Why should SEOs be using them?Should SEOs get assistance from a GA4 professional?What data is available?How should SEOs be using this data?What other software do you like to connect to GA4?Are the customisation options likely to change again in the near future?Read the full transcript of Kyle's interview at https://majestic.com/seo-in-2024/additional-insights/kyle-rushton-mcgregor

Sophie Fell, a Paid Media expert at Two Trees PPC, shares her insights on harnessing PPC as a powerful ally for SEO. She emphasizes the crucial collaboration between SEO and PPC teams to drive targeted traffic and improve conversion rates. Sophie discusses the testing process for PPC opportunities, tools to utilize, and criteria for selecting winning strategies. She also touches on the rising influence of Microsoft Ads as a viable alternative to Google. Tune in for actionable tips to enhance your digital marketing efforts!