What content is required for each stage of the buyer journey? Otuto Umeji

David Bain and Otuto Umeji discuss what content is required for each stage of the buyer journey.

Talking points include:

How do you create content for each stage of the buyer journey?

How do you establish user intent?

How do you know what type of content to write?

How do you measure success?

Read the full transcript of Otuto's interview at https://majestic.com/seo-in-2025/additional-insights/otuto-umeji