SEO in 2025
PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell
Oct 30, 2024
Sophie Fell, a Paid Media expert at Two Trees PPC, shares her insights on harnessing PPC as a powerful ally for SEO. She emphasizes the crucial collaboration between SEO and PPC teams to drive targeted traffic and improve conversion rates. Sophie discusses the testing process for PPC opportunities, tools to utilize, and criteria for selecting winning strategies. She also touches on the rising influence of Microsoft Ads as a viable alternative to Google. Tune in for actionable tips to enhance your digital marketing efforts!
17:15
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Quick takeaways
- Collaboration between SEO and PPC teams enhances marketing strategies by utilizing PPC data to identify low-visibility, high-converting keywords.
- Optimized landing pages, driven by insights from both PPC and SEO, significantly improve user experience and conversion rates across digital channels.
Deep dives
Collaboration Between PPC and SEO Teams
Collaboration between PPC and SEO teams is essential for enhancing the effectiveness of digital marketing strategies. By leveraging PPC data, SEO professionals can identify high-converting, low-visibility keywords that present unique opportunities. This partnership allows teams to share valuable insights regarding seasonal trends and consumer behavior, ultimately driving targeted traffic to the website. As both strategies work towards a common goal of attracting relevant traffic, breaking down the silos that typically separate these teams can lead to increased efficiency and improved performance.
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