PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell

Oct 30, 2024

Sophie Fell, a Paid Media expert at Two Trees PPC, shares her insights on harnessing PPC as a powerful ally for SEO. She emphasizes the crucial collaboration between SEO and PPC teams to drive targeted traffic and improve conversion rates. Sophie discusses the testing process for PPC opportunities, tools to utilize, and criteria for selecting winning strategies. She also touches on the rising influence of Microsoft Ads as a viable alternative to Google. Tune in for actionable tips to enhance your digital marketing efforts!

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Intro

00:00 • 2min

Integrating SEO and PPC for Optimal Performance

02:26 • 6min

Leveraging Paid Search Metrics for SEO Optimization

08:16 • 2min

The Rising Influence of Microsoft Ads in SEO Strategy

10:06 • 3min

Navigating SEO and Paid Search Synergy

13:00 • 4min