PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell
SEO in 2025
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Navigating SEO and Paid Search Synergy
This chapter explores the relationship between SEO and paid search, stressing that while SEO should be the long-term focus, paid media can effectively support these efforts. It emphasizes the importance of differentiating brand from generic keywords to enhance advertising strategies and highlights the need for collaboration between SEO and PPC teams.
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