Talk finance to get the budget you deserve – with Anna Bravington

Building on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice heard in budget discussions.

Anna says: “Integrate SEO into the business better so that you can talk finance and get those CFOs to give you a budget.”

Is it an SEO’s fault when they don’t get the budget or a CFO’s fault?

“It’s a bit of both. There is a balance and tension between CFOs and CMOs. Apparently, 40% of CFOs don’t think that CMOs and marketing people can speak business, and marketers also don’t think that finance people understand marketing."

Read the full transcript of Anna's interview at https://majestic.com/seo-in-2025/anna-bravington