Business Lunch

Dive into the intriguing balance of success and personal fulfillment. Explore how entrepreneurs grapple with the quest for legacy while managing family and health. Discover insights on the diminishing returns of wealth and the importance of intentional living. Stories highlight the delicate dance between present enjoyment and future impact. Practical tips on yearly planning and nurturing relationships underscore the value of a satisfying life. This conversation reveals that true wealth lies in prioritizing what really matters.

The podcast explores the evolving subscription economy and its current challenges. It highlights Netflix's stock downgrade and subscription fatigue among consumers. Discussion points include the importance of immediate value and reevaluating traditional models. Entrepreneurs learn how to interest customers with one-time offers before moving them to subscriptions. The idea of shadow subscription revenue emerges as a new strategy. Ultimately, the conversation focuses on adapting to changing consumer preferences for long-term success.

In this engaging conversation, Ryan Deiss, Founder and CEO of DigitalMarketer, shares the intriguing tale behind his controversial "retirement" announcement that triggered a social media frenzy. He reveals how a seemingly accidental post catalyzed a major pivot for his company, shifting focus to AI-driven training. Ryan offers insights on transforming mishaps into marketing successes, the necessity of adapting strategies, and approaches to capitalize on viral moments. Tune in for valuable lessons on harnessing unexpected attention for business growth!

Ryan Deiss, a guru in mergers, acquisitions, and private equity, shares powerful insights on selling your business. He discusses how to differentiate between platform and tuck-in acquisitions, emphasizing that people buy improved versions of themselves. Deiss highlights strategic negotiation tips to avoid leaving money on the table and warns against rushing into offers. He also delves into the importance of showcasing your company's value and the current market trends that can impact potential deals, making this a must-listen for aspiring entrepreneurs.

Ryan Deiss, a renowned entrepreneur and digital marketing expert, shares his game-changing strategies for transforming business expenses into profit generators. He emphasizes the power of strategic partnerships, asserting that they can drive growth without additional costs. Ryan discusses innovative approaches like self-liquidating expenses and effective use of existing resources. He also highlights the importance of swift implementation and crafting compelling offers. Additionally, he advises entrepreneurs on identifying the right partners to amplify their reach and revenue.

Explore how different demographics approach AI, from younger users seeing it as a dialogue partner to older users treating it as a search tool. Discover the advantages wealthy individuals gain by using AI as an expert consultant, delegating tasks, and valuing their time. Delve into engaging strategies for maximizing productivity through interactive AI. Learn why the way you utilize AI could hold more weight for your future than your resume and how generational divides shape our relationship with technology.

Dive into the complex dance between stability and innovation in today’s business landscape. Discover how consumers are leaning towards stability amidst rapid tech changes, and the implications for marketers. Learn why innovation should be about enhancing core features rather than overwhelming consumers with options. The discussion also highlights the importance of clear messaging and building trust through meaningful updates. Join the exploration of finding balance in an era defined by AI, market uncertainty, and evolving consumer preferences.

Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.Highlights:"We are almost universally over traditional training.""How do we disrupt ourselves before someone else disrupts us?""AI is so much easier to train than a person.""We want the client to have zero learning unless they want to."Timestamps:00:00 Introduction01:23 AI Business Transformation - Digital Marketer's Approach04:38 Leads on Demand: AI-Powered Marketing Strategy09:24 Pricing and Access to AI Marketing Tools12:51 How Businesses Can Proactively Disrupt Themselves with AICONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Richard Lindner, President of Digital Marketer and Scalable, shares his journey through the evolution of marketing, emphasizing the power of AI. He argues that it's not about training humans anymore, but harnessing AI for efficiency. The conversation touches on redefining target audiences and the shift to subscription-based models, highlighting the importance of adaptability in business strategies. Lindner reveals key insights on financial management and emphasizes defining a company by the person it serves rather than the product it sells.

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.Highlights:"Would you rather be right, or would you rather be rich?""It's just business.""We're not here to start a trade war. We're here to get fair trade.""If you can think longer term, you're probably gonna win."Timestamps:00:46 Setting the Stage: Understanding Trade Negotiations02:19 The Calculus Behind Tariff Strategies06:45 Bringing Difficult Parties to the Negotiating Table11:33 The Importance of Credibility in Negotiations14:58 De-escalating Emotional Tensions18:50 The Art of Escalation and Brinksmanship22:53 Running the Numbers: Scenario Planning26:09 Flexible Positioning and Conditional Pullbacks29:44 Managing Internal Communication35:37 Long-Term Strategic Thinking in NegotiationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live