Business Lunch The Accidental Viral Moment That Changed Everything
10 snips
May 27, 2025 In this engaging conversation, Ryan Deiss, Founder and CEO of DigitalMarketer, shares the intriguing tale behind his controversial "retirement" announcement that triggered a social media frenzy. He reveals how a seemingly accidental post catalyzed a major pivot for his company, shifting focus to AI-driven training. Ryan offers insights on transforming mishaps into marketing successes, the necessity of adapting strategies, and approaches to capitalize on viral moments. Tune in for valuable lessons on harnessing unexpected attention for business growth!
AI Snips
Chapters
Transcript
Episode notes
The Viral Retirement Post Anecdote
- Ryan Deiss posted a provocative retirement post from digital marketing that unexpectedly went viral.
- The post included a headline that provoked curiosity and controversy, leading to massive engagement on social channels.
Pivot to AI-Enabled Services
- DigitalMarketer pivoted from course sales to AI-enabled services due to declining course sales and shifts in the industry.
- Training AI using existing course content is more effective than training humans who often don't complete courses.
Email Chaos Behind The Scenes
- An email marketing manager sent out a key retirement email without the explanatory content, causing confusion.
- Ryan responded quickly to fix the message and posted on social media to clarify the story publicly.