Business Lunch From Training Humans to Training AI: The New Marketing Revolution
Apr 22, 2025
Richard Lindner, President of Digital Marketer and Scalable, shares his journey through the evolution of marketing, emphasizing the power of AI. He argues that it's not about training humans anymore, but harnessing AI for efficiency. The conversation touches on redefining target audiences and the shift to subscription-based models, highlighting the importance of adaptability in business strategies. Lindner reveals key insights on financial management and emphasizes defining a company by the person it serves rather than the product it sells.
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Digital Marketer's Origin Story
- Digital Marketer began to professionalize internet marketing by figuring out what works on platforms to drive leads and sales.
- They templatized and sold proven marketing strategies to entrepreneurs and professionals.
Certifications Lost Their Value
- The certification pivot helped service-based businesses but eventually lost appeal post-COVID.
- Platforms offering free certifications reduced the demand for Digital Marketer's paid certifications.
Build What Market Demands
- Build products based on real market demand, not what you think people want.
- Set clear budgets and timelines for software projects to avoid runaway costs and split focus issues.