Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.
Highlights:
"We don't train humans anymore. We train AI to work for humans."
"Define your company by the person you serve, not the product you sell."
"AI is changing at the rate at which the internet changed."
"If you can't buy it twice, you can't afford it."
Timestamps:
00:00 Introduction
03:33 Professionalizing Internet Marketing
07:42 Challenges with Certifications
11:45 Exploring Software Development
16:26 Redefining the Target Audience
22:04 Licensing Intellectual Property
25:37 Returning to Community and Training
27:34 The Impact of AI on Marketing
31:12 Key Business Transformation Takeaways
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• 7 Steps to Scalable workbook
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