Richard Lindner

In this discussion, Richard Lindner, an expert on recurring-revenue businesses, sheds light on the pitfalls of subscription models. He warns about hidden churn, especially involuntary churn, that can silently undermine profits. Lindner also highlights how subscription services increase customer support demands and necessitate continuous innovation. He suggests pairing content with community to enhance retention and stresses the importance of customer value over just the subscription model itself. This conversation is a treasure trove for anyone considering a shift to recurring revenue.

Join Richard Lindner, a seasoned business operator and co-host of the show, as he dives into the shift towards ultra-lean teams and the pivotal role of AI in boosting operational efficiency. They discuss the allure of minimalism in business but caution against neglecting customer service. Lindner highlights the importance of balancing technology with human touch, especially in maintaining customer loyalty. He also explores how businesses can strategically prepare for acquisition by ensuring a blend of essentials like empathy and cross-training within their teams.

Richard Lindner, President of Digital Marketer and Scalable, shares his journey through the evolution of marketing, emphasizing the power of AI. He argues that it's not about training humans anymore, but harnessing AI for efficiency. The conversation touches on redefining target audiences and the shift to subscription-based models, highlighting the importance of adaptability in business strategies. Lindner reveals key insights on financial management and emphasizes defining a company by the person it serves rather than the product it sells.