Reinventing Digital Marketer: AI and Adaptation

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.

Highlights:

"We don't train humans anymore. We train AI to work for humans."

"Define your company by the person you serve, not the product you sell."

"AI is changing at the rate at which the internet changed."

"If you can't buy it twice, you can't afford it."

Timestamps:

00:00 Introduction

03:33 Professionalizing Internet Marketing

07:42 Challenges with Certifications

11:45 Exploring Software Development

16:26 Redefining the Target Audience

22:04 Licensing Intellectual Property

25:37 Returning to Community and Training

27:34 The Impact of AI on Marketing

31:12 Key Business Transformation Takeaways

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