The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Kylie Kelly | Business Growth Without Social
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Jul 28, 2023 • 18min

Why You Need More Than Just Visibility (And What Other Coaches Fail To Tell You) [Ep 129]

I feel like the term ‘visibility’ is becoming a buzz word of late - and I’m here for it. I want business owners to be thinking of ways they can become more visible and get comfortable putting themselves out there while they grow their audience. BUT, there is more to it than just being ‘visible’ - and today, we’re diving into that together! I CHAT ABOUT:Quality Over Quantity: Why visibility itself isn’t enough to focus on. Instead, we need to be getting in front of the right audiences, even if they’re smaller.The entire aim of being more visible is about attracting an audience that’s actually interested in what we’re doing, the mission that we are on. An audience of thousands who don't engage with your content or buy your products is not as valuable as a few hundred who do.Visibility vs Conversions: There is a common misconception that visibility automatically translates into sales - that’s not the case at all. Visibility is purely the first step in the customer journey, from there you need to nurture them and build a genuine relationship with them, before you start selling. How you can nurture your new audience so that they can build the know, like and trust factors with you - so they will buy from you. Why it’s important to realise that business is a game of fucking around until something lands - you can’t expect to launch once and for that to instantly work, it rarely does. Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 24, 2023 • 26min

How To Track The ROI of a Your Podcast Guest Appearances with Christina Lenkowski [Ep 128]

 ▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   Welcome back to another episode of "This Mama Means Business!" I’m so excited to share today’s interview with you! Today we’re chatting with the incredible Christina Lenkowski,  a PR expert with 15+ years of experience and she is spilling all the secrets to successfully measuring the ROI of your podcast appearances. Get ready to take notes, because this episode is packed with valuable insights and practical tips that will skyrocket your visibility and ultimately grow your business. So, let's dive right in! WE CHAT ABOUT:The importance of getting in front of the right audiences and how we can do that as a podcast guestWhy we need to focus on the ideal audience of each podcast episode, rather than the size or amount of downloads it has. How we can use content from our podcast interviews to showcase our expertise long after the interview goes live!ABOUT CHRISTINA: Christina Lenkowksi is a mom, publicity strategist and seasoned online entrepreneur with longtime PR agency experience. At her agency Publicity by Christina, she helps authors, thought-leaders and business coaches add credibility, expand their audience reach and consistently generate service-selling opportunities through aligned podcast appearances on shows like Enneagram and Coffee, The Online Business Show with Tyler McCall, Her Empire Builder, and many others. CONNECT WITH CHRISTINA: Website: www.publicityxchristina.comInstagram: @publicityxchristinaPodcast Quiz: CLICK HEREReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 22, 2023 • 15min

Podcast Guesting Series: Introducing My New Intensive - Pitch Like A Pro Podcast Guesting Edition [Ep 127]

 ▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   Grab a spot in the upcoming Pitch Like A Pro Podcast Guesting Intensive: CLICK HEREPitch Like A Pro Mini Series - #5 of #5Over the last 4 episodes I’ve shared with you the juiciest tips I could about this entire podcast guesting strategy and why I would encourage you to pursue it OVER so many other shiny objects (ahem, social media) Today, I want to wrap it all up and let you know about a new program I’m launching called Pitch Like A Pro, Podcast Guesting Edition. Let’s dig in!I CHAT ABOUT:Why I created this program and what I’ll be covering over the 4 weeks with you! The most frequently asked questions - including the money back guarantee - because yes, I put my money where my mouth is. I’m all about getting you REAL results.Why I believe this is the best time for you to invest in this… no bullshit, just my strong opinion because I know how this could help you! LINKS MENTIONED: Pitch Like A Pro - Podcast Guesting EditionReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 21, 2023 • 16min

Podcast Guesting Series: 5 Tips Every Host Wants You To Know So You Can Be The Perfect Podcast Guest [Ep 126]

▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   Grab a spot in the upcoming Pitch Like A Pro Podcast Guesting Intensive: CLICK HEREPitch Like A Pro Mini Series - #4 of #5So you’ve done all this hard work of researching the perfect shows, sending a great pitch - and now they’ve said yes… how do you become the perfect guest? I can’t wait to share these 5 tips with you that will make sure you nail the perfect interview but you also get asked back and recommended to others. Let’s dig in!I CHAT ABOUT:Why this step in the podcast guesting process matters but is often overlooked. My 5 tips to make you the perfect podcast guestTips from other hosts that slipped my mind! How you should ask for feedback from the host after the interview - and don’t forget to thank them for trusting you to share value to their audience! LINKS MENTIONED: Pitch Like A Pro - Podcast Guesting EditionReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 20, 2023 • 15min

Podcast Guesting Series: The Worst Podcast Pitch I’ve Ever Received (& How To Make Sure That’s Not You!) [Ep 125]

 ▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   Grab a spot in the upcoming Pitch Like A Pro Podcast Guesting Intensive: CLICK HEREPitch Like A Pro Mini Series - #3 of #5If you’re anything like me, you want to make sure that you’re sending a great pitch from the very outset of wanting to guest on podcasts - but how do you know what makes a great pitch (and what makes a terrible one!) Well, as a podcast host, let me spill the tea and share it with you! I CHAT ABOUT:The #1 thing you need to do BEFORE you send a pitchThe worst podcast pitches I get - and what makes them terrible - and how you can make sure you’re not making the same mistakes!How I approach the follow up after I’ve send a pitch and haven’t heard back. LINKS MENTIONED: Pitch Like A Pro - Podcast Guesting EditionReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 20, 2023 • 14min

Podcast Guesting Series: How to Find the Perfect Podcasts to Pitch to [Ep 124]

▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   Grab a spot in the upcoming Pitch Like A Pro Podcast Guesting Intensive: CLICK HEREPitch Like A Pro Mini Series - #2 of #5When you start looking for podcasts to pitch - you suddenly realise how many there are - and how intimidating it suddenly is to put together a pitch, not to mention sending it. In this mini episode, I wanted to share with you my process when it comes to finding the perfect podcasts to apply for and how I overcome any limiting beliefs that try to stop me when sending pitches!I CHAT ABOUT:My framework when it comes the strategy behind podcast guesting and how to determine which shows would be the perfect fit and which wouldn’t.My go to places to find podcasts once I’m clear on my strategy and the kind of shows I want to guest on. The 4 questions to ask. yourself before you pitch a podcastMy hack to trick my brain and overcome imposter syndrome before sending a pitch - spoiler alert, it’s not really a hack, it’s re-programming my brain to become comfortable outside of it’s comfort zone. LINKS MENTIONED: Pitch Like A Pro - Podcast Guesting EditionReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 18, 2023 • 10min

Podcast Guesting Series: The Best Thing About Podcast Guesting For Mompreneurs [Ep 123]

 ▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   Grab a spot in the upcoming Pitch Like A Pro Podcast Guesting Intensive: CLICK HEREPitch Like A Pro Mini Series - #1 of #5You would think as a podcast host that podcast guesting as a visibility strategy would be a no-brainer. Honestly, it’s taken me a while to see the ROI from this strategy… I want to talk about that in this episode and now, as a business owner that has recorded over 50 podcast interviews and increased my credibility & revenue because of them, what my very favourite thing is about podcast guesting. Let’s dig in!I CHAT ABOUT:My journey with podcast guesting and why I used to think it was a waste of time. What changed my mind and the results I’ve seen from my efforts in podcast guesting.The #1 thing I love about podcast guesting as a strategy in your business and why I now recommend it to my visibility clients, if it fits within the season of life that they are in. LINKS MENTIONED: Pitch Like A Pro - Podcast Guesting EditionReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 11, 2023 • 26min

Why You Need To Start To Think Of Rest Like This with Briana Villegas [Ep 122]

Today I chatted all things energy, cyclical living and rest - but not like you’ve heard it before. You’re going to walk away with practical tips on how to plan and schedule tasks based on your energy levels and make rest a priority - in whichever form it comes. I hope you're ready!WE CHAT ABOUT:Briana’s journey and her own struggles with her menstrual cycle and why she’s so passionate about what she teaches others now. How we can use this knowledge about our cycle, integrated with the 24 hour cycle to optimise our energy and productivity as an entrepreneur. The differences in hormonal cycles between men & women and why we need to plan our tasks from a monthly perspective, instead of a daily one. The different types of rest you need to consider as a mother as well as a business owner, to make sure we are giving our bodies what they need in different seasons. ABOUT BRIANA: Briana is a certified menstrual cycle coach & host of the Hormone Rants podcast. Her experience with premenstrual dysphoric disorder (PMDD) inspired her mission to bring the conversation around periods out of the menstrual health niche into our everyday lives.With over 5 years of personal and professional experience cycle syncing, Briana specializes in helping entrepreneurs harness their menstrual cycle so they can optimize their energy and productivity. The result? Developing sustainable productivity practices so you can achieve your goals without sacrificing your health, your relationships, or yourself in the process!CONNECT WITH BRIANA: Instagram: @brianavillegascoachingWebsite: www.brianavillegas.comPodcast: Hormone Rants with Briana VillegasFree Resource: Entrepreneur's Guide To The Menstrual CycleMENTIONED LINKS:→ Episode 89: How To Optimize Your Energy By Aligning Your Work With Your Cycle With Lindsey DiFiore→ Episode 109: How To Break Up With Birth Control The Right Way with Jenny MahoneyReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 7, 2023 • 13min

Why It’s Important to Give Yourself Permission to Play in your Business [Ep 121]

I’m not sure when this happens - is it in our first year of business when we’re scared to make a mistake or is it later, as we grow more experienced and become afraid to try new things… but somewhere along the way, we forget how to play in our business. I want to dive into that in this episode! I CHAT ABOUT:An experience I had that showed me how much I have forgotten how to play.Why play is important and what playing when it comes to all things business does for us as entrepreneurs, as leaders but also what it does for our business.Some ideas that might help you to have fun again and take it all a little less seriously. Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Jul 4, 2023 • 20min

How We Can Leverage Buyer Types To Make More Sales with Amber Hansel [Ep 120]

Do you know what a buyer type is? Neither did I - until this conversation with lead generation strategist Amber Hansel. In this chat we discussed the four different types of buyer types that are out there and why we need to know about them as a small business owner - that is selling stuff! Grab a pen and paper and let’s dig in!WE CHAT ABOUT:How simple lead generation for your business can be - if we remember that it’s actually just about connecting with people. What a ‘buyer type’ actually is and the four different buyer types out there and why we need to know about them as a business owner. What do we need to do with our launches or sales processes to accomodate these different buyer types?How we can identify these buyer types in our audiences, both on social media and through the emails that we send. ABOUT AMBER: Amber is a lead generation strategist that’s built a business connecting business owners to their ideal clients so they can impact the world while reaching their highest potential! Her mission is to encourage and empower her clients to grow thier businesses as a lead generation expert or support them in thier coaching business to allow doors of opportunity to open for them as they step into thier CEO role. When she’s not deep into connections, she’s homeschooling her two boys on her small acreage in Alberta, Canada. To keep her sanity through it all I love a good cup of coffee and a walk outside.CONNECT WITH AMBER: Instagram: @amber.hansel & @leadgenmentoramberWebsite: www.amberhansel.comFree Resource:  Easy Sales through the Power of Buyer TypesReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

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