The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Kylie Kelly | Business Growth Without Social
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Sep 21, 2023 • 19min

How To Level Up Your Email Marketing for a 1000+ Email List [Ep 139]

In today's episode, we're diving into the advanced strategies you need to know once you've grown your email list to 1,000 subscribers or more. But don't worry if you're not there yet, you can still keep listening and learn valuable tips for when you reach that milestone. Get ready to learn about segmentation, expanding your product ladder and so much more. Let's get started!WE CHAT ABOUT:The importance of segmenting your list but doing it in a way that is simple and easy for you to send specific content to specific people as your email list grows. Different ways you can think about segmenting your email list and what I recommend. What a product ladder is and why I believe it’s important to have products and offers for sale at a variety of different price points. The one step I want you to take today to move your business towards the growth and income you want to see. Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Sep 19, 2023 • 22min

Why You Should Overdeliver & How To Do It In Your Free & Paid Offers [Ep 138]

Welcome to another exciting episode of This Mama Means Business. Today I’m diving into a topic that I believe is essential for success in business: the art of overdelivering. I’ll be digging into practical strategies and techniques to help you overdeliver in both your free resources and paid products - so grab your fave beverage, get cozy, and join me as we unlock the secrets to overdelivering in your business!WE CHAT ABOUT:The importance in overdelivering in both your paid products and free resources and what this actually does for your business (how in an online world filled with scams and half-baked promises, overdelivering helps build trust - and so much more!)  How to overdeliver in your free resources: Focusing on quality over quantity, Keeping your information up to date and sending out updates when you have them.How to overdeliver in your paid products: Planning to include unexpected surprise bonuses that aren’t listed on the sales page or advertised elsewhere, Including extended support and lifetime or annual updates to programs that they have already paid for. Some small ideas for ways that you can surprise and delight your clients and audience.The importance of setting boundaries on how much you will overdeliver - so it doesn’t cause you burnout.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Sep 17, 2023 • 17min

Swearing, Stress, and a Broken Toe: A Candid Conversation about the Realities of Parenting [Ep 137]

This week, I had an unexpected event that completely threw off my schedule and made me realize just how challenging and overwhelming parenting can be. Join me as I share the story of what happened on the weekend, when my two boys attended a birthday party and things took a turn for the worse. From overstimulation to injuries, it was a chaotic experience that left me filled with guilt, shame, and anxiety… but in the midst of the chaos, there were moments of growth and resilience. So grab a cup of tea, sit back, and join me for a candid conversation about the ups and downs of motherhood.WE CHAT ABOUT:What happened on the weekend and the the difficulty I experience when I have of parenting my two boys together.My feelings of guilt, shame, and anxiety post birthday party and how if you’re feeling similar feelings or thinking similar thoughts, you’re not alone. The need we all have - whether we know it or not - for strategies to cope with parenting difficulties and challenging situations just like this one - that make us question our choices and ability. Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Sep 11, 2023 • 18min

Why Email Marketing Is The Most Effective Marketing Strategy for Business Owners [Ep 136]

Today's episode is all about the power of email marketing. Now, I know what you're thinking - "Email marketing, really? Why should I focus on that when there are so many shiny social media platforms out there?" Well, I'm here to tell you that email marketing is the real game-changer for your business. So sit back, grab your favourite beverage, and get ready to dive into the world of email marketing. I've got some practical tips and insights that will change the way you grow your business. Let’s do this! I CHAT ABOUT:The four immediate benefits of email marketing:- Direct communication with your audience & ideal clients on your list- Higher visibility and open rates compared to social media (20% - 50% vs 2% - 5%!)- Your email list becomes a valuable asset in your business that you OWN!- Higher engagement and interaction compared to social media - because more of your audience are actually seeing your content and offers! My own experience in growing my email list from zero to almost 5,000 subscribers in less than 18 months and what that has done for my business - and life in general as an entrepreneur and busy mama to two young boys.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Sep 7, 2023 • 37min

Live Strategy Call - How Can I Make Money In My Business Quickly [Ep 135]

Today, I have a special treat for you - an exclusive replay of a 1:1 strategy call between me and one of my members of The Spotlight Club. Together, we dive deep into the question on every entrepreneurs mind: How can I make money in my business quickly? We also talk about the importance of scalability, building a supportive community, and finding the perfect membership model to ensure sustainable growth in the long term. Let’s go! Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Sep 5, 2023 • 11min

How To Effectively Sell To Your Email List (& When Should You Start Selling) [Ep 134]

In today's episode, I wanted to specifically talk about how we can effectively sell through our email list and when we should start selling. Why? Because I know for many of you that the idea of selling makes us pretty uncomfortable. But here’s a comforting thought: what if you started to think of selling - as serving - and as a new skill you just need to learn. Let’s dive in and break that down in today’s episode!I CHAT ABOUT:Selling is all about practice! It’s not about having the perfect product, the right price or a bigger email list. It’s a skill and just like any skill, it requires practice. Analogy Time: Think about learning to ride a bike. Imagine you spend days watching videos and attending courses on it. But, does that mean you can jump right on a bike and not fall? Nope! It's about getting on the bike, wobbling, falling, and trying again. The same goes for selling.So when do you start selling and how? From the start, your email list needs to understand one thing clearly: You’re a business. And what do businesses do? They sell. You can do this in a few ways - both directly and indirectly. Each email you send is an opportunity. Whether it's directly pitching a product, guiding them to a free resource, or sharing valuable content, you're selling them an idea or concept related to your business and what you do. It's about building trust, one email at a time.LINKS MENTIONED:The Spotlight Club - waitlistReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Aug 11, 2023 • 15min

Answering Questions from Spotlight Club Members [Ep 133]

Welcome back to "This Mama Means Business". Today's episode is all about giving voice to the pressing questions that often play on our minds as female entrepreneurs, especially while we're juggling family and business. I delve deep into questions that have surfaced in my visibility membership, The Spotlight Club, to shed light on concerns that many of you might resonate with. Let’s go! I CHAT ABOUT:When is enough really enough? I’ll explore the concept of "enough" and the never-ending cycle of setting goals. How do we balance our ambition with contentment and not let our dreams determine our self-worth?Quieting External Voices: With an overwhelming amount of experts and strategies flooding the online space, how do we filter through the noise and trust our gut? I'll share why intuition is the secret ingredient and how it became my game-changer.Navigating the 'Big U': Unsubscribes can be daunting. I chat about how we can change our perspective and see them as an evolution of our email list - a positive and not a negative.LINKS MENTIONED:The Spotlight Club, my proudest creation, is a supportive membership for ambitious women entrepreneurs focused on relationship-based growth strategies. The doors will be reopening soon, so don't miss out! Head over to kyliekelly.com/spotlightclub to join the waitlist.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Aug 8, 2023 • 12min

Why Relationship Based Marketing is Every Female Entrepreneur's Secret Weapon for Growth [Ep 132]

In today's episode, we're diving deep into a topic that I truly believe is the secret sauce to sustainable and authentic business growth: Relationship - Based Marketing Strategies. You've heard the saying, 'It's not what you know, but who you know.' Let's explore how harnessing the power of collaboration, from bundles to summits, can skyrocket your growth. I hope you’re ready! I CHAT ABOUT:What is relationship based marketing and why do we need it as a female entrepreneur? The four different relationship based marketing strategies that I love most and a secret tip that you might not realise with all four of them:- bundles, hosting and participating in summits, freebie swaps & podcast guesting.Why relationship based marketing is not only effective as an entrepreneur but will also change your life as a woman - and mother. LINKS MENTIONED:Kickstart Your Email ChallengeReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Aug 4, 2023 • 24min

3 Things I Do To Cope With Anxiety as a Business Owner & Mother [Ep 131]

Welcome back to this weeks solo episode with yours truly. Let me just say that as a business owner and a mother, I know firsthand the struggles and challenges that come with wearing both of these hats. In today's episode I want to dive deep into the topic of managing anxiety as a business owner and as a mother and three things I do to cope with it. Let’s go!I CHAT ABOUT:My experience with anxiety and why I’m so passionate about sharing these three ways to cope when you’re feeling anxious about motherhood or about business.Why you need to make self-care non-negotiable… and not in a day spa each week kind of way. In more of a small daily habits that make you feel cared for kinda way. How you can reduce over-stimulation and why I swear all mothers know about parenting earplugs. Why we need to embrace uncertainty and the fact that parenting and entrepreneurship is filled with unpredictability… the only way through is to learn to let go of control.How I determine what my needle moving tasks are and how you can use this approach to prioritise the right things in life for you! Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
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Aug 1, 2023 • 26min

Why Community Fuels Growth for Business Mamas with Janita Falschlunger [Ep 130]

This week I’m so excited to introduce you to my new friend Janita - Janita is building an incredible online community of business mama’s and so we just had to bring this conversation to the podcast - and talk about all things community! WE CHAT ABOUT:Janita’s own business journey and what inspired her to create the community she is now building. The importance of showing up as your authentic self when you’re joining a new community and really investing time to be a part of it. The value of shared knowledge and wisdom in a community with diverse members and experiences. What Janita recommends when it comes to finding the right community for you! ABOUT JANITA: Janita has been in business since 2017 and she openly admits that she has found it one of the absolute loneliest places to be. As a mother, she also believes that it brings along its own set of individual challenges. She’s on a mission to bring together mamas in business so they don't have to do it alone. She wants to help them find business besties, sounding boards, collaborate and just build real relationships. CONNECT WITH JANITA: FB Group: Business Mamas Community - Support Group - Empower - Grow - Support!Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

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