The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
Kylie Kelly | Visibility Coach & Audience Growth Strategist
Are you frustrated with the endless grind of marketing your online business on social media and seeing minimal results for your efforts? Do you wish you could grow your email list in a way that feels good to you - and actually works - so you can start to make reliable revenue? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother - and woman - you want to be…Welcome to The Email Growth Show - the podcast for ambitious female business owners who want to build an online business in integrity and alignment with their life - and they want to see results fast. Long gone are the days of putting a freebie on your website & waiting 5 years to build a large, engaged email list. Who wants to wait that long? Certainly not me - and that’s why we do things differently around here. Through valuable & honest conversations we dive deep into relationship-based strategies to help you grow your email list WITHOUT relying on social media or paid ads. Get ready to discover alternative options you didn't even know existed, to help you grow your email list and make money in a way that feels aligned with your values and vision.I’m your host, Kylie Kelly, a visibility and email marketing strategist, who’s passionate about ditching the social media hustle and doing things differently. Why? Because as a solopreneur & mum of two little boys, my time is limited and I need to make sure that I implement strategies that actually move the needle in my business. In the last 2 years, I’ve grown my own email list from zero to almost 10,000 subscribers through the very same strategies I teach here: summits, bundles, freebie swaps, podcast guesting and so much more! Now, I can send an email and make sales - and that’s what I want for you too. Together, we’ll uncover the secrets to building an email list full of your ideal clients that will drive your growth & success faster than you thought was possible. If you’re a coach, course creator, or online business owner looking to grow your email list & elevate your email marketing, this podcast is for you. You'll find answers to questions like:- How can I grow my email list without social media?- What should I send to my email list every week?- How do I build trust with my email subscribers?- How can I monetize my email list effectively?- How do I write engaging email subject lines that boost open rates?- How do I find potential partners to collaborate with?Tune in for actionable email marketing tips and simple strategies to grow your online business without getting frustrated or burnt out. With a mix of solo episodes and guest interviews, you will walk away feeling empowered, inspired and equipped with practical steps to build a thriving email list and make social media optional.Ready to ditch the overwhelm and start to actually grow that email list - and have fun at the same time? Hit play on the latest episode, subscribe wherever you listen to podcasts and share with a fellow entrepreneur! Oh and don’t forget to grab my must-have collaborations guide to get you started right away! 🔗 Your - https://kyliekelly.com/guide
Episodes
Mentioned books
Apr 27, 2023 • 9min
The #1 Difference Between a Tripwire & an Upsell When Selling A Digital Product (The Spotlight Club LIVE Q&A) [Ep 102]
For this week’s solo episode, I wanted to share with you a little snippet into one of our live Q & A calls in my visibility membership, The Spotlight Club. One of my clubbers was asking about the difference between a tripwire and an upsell and what to do post bundle… and it was too good not to share here! If you too have been wondering about this, tune into this episode.I CHAT ABOUT:What a tripwire generally is and how online business owners set it up after someone signs up for or purchases a digital product. What an upsell is and some examples of what you can include for a more substantial price point. What I’d recommend to do when it comes to your new subscribers after you’ve contributed to a bundle or large collaboration. Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 25, 2023 • 19min
Why Adding SEO as a Lead Generation Strategy Can Set You Up For Success with Kim Fisher [Ep 101]
This week we're chatting all things SEO with a new friend of mine, Kim Fisher. If you're anything like me, you struggle to keep up with all the social trends that seem to come and go - well, when you focus on something as steadfast as SEO, you don't have to worry quite so much! I'm excited to dive into this topic with Kim as we chat about how you can add SEO into your business to fuel your lead generation! Let's go. WE CHAT ABOUT:Where to start with SEO for your business and the importance of knowing your ideal client really well. How to do keyword research to inform the content that you’re creating and why it can be helpful to research what your competitors are ranking for.How to know if your SEO efforts are actually workingThe #1 mistake Kim sees small businesses making all the time when it comes to SEOThe best place to start when it comes to creating long form, SEO optimised content that google will love (using your niche, she shared a great starting point using the ‘what is…’ example)TOOLS MENTIONED:Answer The PublicUbersuggestSemrushABOUT KIM: The founder of 13 Emeralds Marketing with an MA in digital marketing, Kim helps business owners optimize their SEO so that they can get long-term results with ease. Her goal is to help business owners gain more clients, grow their business, and give them the ease of having leads come to them!CONNECT WITH KIM: Website: 13 Emeralds MarketingInstagram: @13emeraldsmarketingReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 21, 2023 • 28min
Three Lessons I Learnt By Navigating Divorce & Cult Life in my 20's [Ep 100]
Well, I didn’t think I’d bring this to the podcast. I actually didn’t think I’d talk about this publicly at all. Mainly because it is a part of my story I have been trying for over a decade to forget… but as I get older I realise that in order to be the woman I was destined to be, I need to face my own baggage and heal - from the inside out. So today, for episode 100, I’m bringing this personal story to you. Please pour me a glass of wine. I CHAT ABOUT:My childhood, first boyfriend and how I ended up vulnerable, sitting in the pews of what I thought was a church, but was really a cult. Three lessons I learn through this experience: The importance of not shying away from the hard situations in life and choosing our hard. People need to earn a seat at our table and don’t just get to be there by default because they’re ‘family’There are no such things as mistakes - and we are so much stronger than we ever give ourselves credit for!Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 18, 2023 • 36min
Why Living In Pleasure And Joy Today Will Give You Financial And Emotional Abundance with Jen Szpigiel [Ep 99]
This week I’m excited to introduce you to a woman that I’m quite honestly fan-girling over - Jen Szpigiel from Becoming Iconic. Jen is the epitome of grace, wisdom and a true industry leader. She has done business her way - and isn’t afraid to call out shady online practices when she sees them. This episode is a juicy one that I know you’re going to love! WE CHAT ABOUT:Jen’s journey into entrepreneurship and why we think we have to ‘choose’ between our careers and motherhood. What it means to be financially & emotionally abundant and how we can introduce more of that into our lives - especially when our circumstances seem challenging. Why it’s harming the online business world to use marketing that focuses on a businesses revenue amount and what we can do instead. The duality of motherhood AND CEO life and how we need to strive for harmony and not balance. Simple ways that we can become more grateful in our everyday life to welcome more abundance our way.ABOUT JEN: Jen has been building babies and businesses for 18 years. In 2003, she left her corporate marketing career to be a stay-at-home-mom. While sheI loved being home with her kids, she had this burning desire to set goals and create the life of her dreams. This voice in her head was too loud to ignore.Jen decided to jump into entrepreneurship which has created multiple 7 figure businesses, memories made all over the world and radical responsibility for how she spends her days.CONNECT WITH JEN:Website: Becoming IconicInstagram: @becomingiconicReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 14, 2023 • 14min
3 Ways I'm Using Ai To Save Time In My Business & Email Marketing [Ep 98]
It seems that Ai (ChatGPT, Jasper etc) are the talk of the town - the online town anyway. All the ‘famous’ coaches are talking about it and recommending you use it for all the things. Personally, I have my reservations. BUT… I am using it in my email marketing in ways that might surprise you! I reveal all in this episode! I CHAT ABOUT:How I’m using AI to save time as a solo business owner. My concerns about AI and why I think we need to be excited but proceed with caution and common sense. 3 ways you can use ChatGPT or AI to save time in your email marketing:- optimizing subject lines, testing calls to action or researching the best time to send your emails. Two other things that I have loved using it for!LINKS MENTIONED:The Elevated Visibility Podcast: EP26 (ChatGPT & The Dangers For Small Business)Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 11, 2023 • 30min
How To Reset Your Nervous System To Avoid Stress & Anxiety In Your Everyday with Dominiece Clifton [Ep 97]
I am so excited to introduce you today to the incredible Dominiece Clifton - who is teaching us all about how to reset our nervous system… and why we need to come back to our bodies through movement, breathwork and meditation. I loved how tangible this episode is - and don’t worry, Dominiece is also a mom of two so she understands how little time we have!WE CHAT ABOUT:Why so many of us are stuck in the middle of a stress response cycle and how we can identify that in our own lives every day. The #1 way to reset our nervous system and why it’s important to create a daily habit out of this, even if we don’t feel particularly stressed. What it looks like when we’ve been holding onto stress & trauma for an extended period of time and why we need to start the process of building trust with our bodies.How different triggers can manifest in our bodies and instead of using coping mechanisms that might not serve us (alcohol, food etc) what we can do instead?What meditation is - and what it isn’t. This will surprise you! ABOUT DOMINIECE: Dominiece Clifton is an author, speaker, and lifelong learner on a mission to guide others to rewrite their stories by releasing and reconnecting to remember their most authentic selves. A self-proclaimed stress-pert, registered yoga instructor, and trauma-informed breathwork and meditation facilitator, she is passionate about educating others on how to manage stress more efficiently and release trauma from their bodies. Dominiece promotes an integrated approach to healing that prioritizes emotional well-being for the mind, body, and spirit using somatic approaches. Today, Dominiece is the Founder of Move And Still, Nourish Wellness Collective (coming 2023), and the host of the School of Healing podcast.CONNECT WITH DOMINIECE: Website: Move X StillInstagram: @dominiecercliftonMembership: Nourish Wellness Collective - Join the waitlist here!Free Resource: Soul-Care 10 Under 10 Min - 10 soul-care practices that can be done in 10 minutes or lessReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 7, 2023 • 12min
What The Next 90 Days Looks Like For My Business In Q2 [Ep 96]
I love the start of new things - a new calendar year, a new house, a new child… and yes, a new quarter. I wanted to sit down with you and share the three things I’m focusing on for the next 90 days and encourage you to plan your Q2 with me as well. Let’s dig in! I CHAT ABOUT:The three things that are front of mind for me as we start Q2: - Finishing my website, SEO and PR- The Spotlight Club - reaching 100 members by June 30 (and loving all over the existing ones!) - My own feel-good collaborations (co-hosting another summit, podcast guesting and more!) Why 90 days is the PERFECT timeframe to plan for and why you need to set your own goals for Q2. Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 4, 2023 • 38min
How The Quantum Alignment System Can Heal Your Anxiety & Other Trauma with Michelle Smith (Your Human Design Coach) [Ep 95]
Let me introduce my friend Michelle (Your Human Design Coach) and the healing modality she is currently obsessed with, the Quantum Alignment System. Think EFT tapping meets Human Design in a powerful, love explosion. Yep, it’s a good one!WE CHAT ABOUT:How Michelle discovered Human Design as a scientist and how its changed her life. What the Quantum Alignment System actually is and how it can help you heal - release emotion, calm your nervous system, reprogram your subconscious and more. What a QAS session looks like and how it uses the 9 Resiliency Keys.The difference between a QAS Session and a Human Design Reading and how to determine which one would be best for you. LINKS MENTIONED:EFT UniversityThe Body Keeps Score By Bessel van der KolkBook a QAS Session with MichelleABOUT MICHELLE: In 2019 I moved across the country away from my friends and family & had WAY more time than I knew what to do with. So I decided to start an online business - quickly I came across Human Design & it completely changed my life. At first, I enjoyed learning about my design but didn't embody any of it. Once I finally took the leap of faith to honour my Projector aura - I hit my first $1000 per month in my business. Over the past 2 years as I've embodied my design, I've manifested thousands of dollars, true self-confidence, interviews on popular podcasts, life-long friends, dream clients, a deeper relationship with my husband, plane tickets & so much more. CONNECT WITH MICHELLE: Website: Your Human Design CoachInstagram: @yourhumandesigncoachReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Mar 31, 2023 • 11min
Why You Don't Need Another Boring PDF To Grow Your Email List [Ep 94]
I hate boring PDF freebies! I feel like they had their place 10 years ago, but now there are so many other things you can do that will yield better results - and that are more engaging for your audience. So, in this episode, I want to give you options and some things you can think about when you’re creating your next lead magnet! Let’s do this!I CHAT ABOUT:Why you don’t need to create another boring PDF to grow your email list5 things you can create instead and how to do it, including:- video training- private podcast series- free dripped email challenge- interactive workbook- mini-courseWhat do you do with the boring PDFs you’ve already created? Ready to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Mar 27, 2023 • 33min
How To Add An Online Course To Your Business For Evergreen Sales With Molly Keyser [Ep 93]
I’m so excited to introduce you to my friend Molly - well, I’m calling her a friend now - to talk all things courses, revenue and online business. She dropped some serious gold in this interview, I cannot wait to share it with you! WE CHAT ABOUT:How Molly pivoted from a wedding photographer into the photography education space and now, as an expert on all things digital products. The importance of building your audience before you launch a course - or as you’re building one - so that you have an audience to sell it to. The sweet spot when it comes to pricing your online course and what pricing range Molly recommends for a passive income stream. What pre-selling actually involves and what you need to consider when you’re building your digital courses (Molly also shared the process of pre-selling and doing the first round of your new course live)What to do when your course doesn’t sell and the changes you might need to make (p.s it’s not always the price!) LINKS MENTIONED:How To Create An Online Course For Consistent Passive SalesABOUT MOLLY: My name is Molly Keyser, my business “Freedom Creator,” has over 25k email subscribers (40% open rate), and 30k social media followers. I’ve been a passive income digital product creator for 8 years (I’ve done digital products on photography business, productivity, social media, courses and more) and I now help people create streams of passive income using digital products to gain financial and time freedom.CONNECT WITH MOLLY: Website: Freedom CreatorInstagram: @mollymkeyserYoutube Channel: CLICK HEREReady to grow your audience with less hustle? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
