Authentic As F*ck with Sun Yi

If you're thinking about creating an online course or start a membership community from scratch, this episode is for you. Mitzi is a former literature professor who is trying to build her own online course. I coached her on what would be the best way to get started.0:00 - Intro.00:39 - Mitzi's introduction.02:08 - Mitzi's podcast.03:06 - How covid affected Mitzi.04:30 - Why did Mitzi stop teaching?05:07 - The problem of Self - censorship.07:09 - The reason why Mitzi don't wanna teach literature.08:39 - How people have reacted to Mitzi's podcast?09:30 - How do people find Mitzi's podcast.10:59 - Why Mitzi are not charging for her services?14:40 - Don't feel guilty charging what you're worth.17:30 - How much should you charge for your services?20:38 - Online courses: useful or useless?26:16 - What is Mitzi's course about?29:43 - Sun's advice to Mitzi about her course.37:54 - What is the responsibility of learner and teacher?42:26 - The power of intrinsic motivation.45:16 - Mitzi's thought about Night Owls Nation.47:13 - Final tips conversation.01:33:21 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today's Guests: Mitzi CampbellInstagram: https://www.instagram.com/mitzianncampbell/Podcast: https://www.blessonspodcast.com/

Many coaches out there have hard time explaining exactly what they do and how they're different from other coaches. In this episode I work with Rebecca Bromberg, who coaches other therapists and coaches on their business, to find exactly how she can market herself and sell her services.Chapters:0:00 - Intro.00:44 - Rebecca´s introduction.02:47 - What does Rebecca do?09:46 - Why being specific is important.13:17 - It doesn´t matter to be known.17:28 - Benefits of working with big clients.21:22 - Sun´s advice to Rebecca.23:53 - Imposter syndrome.27:02 - Rebecca´s platforms.33:57 - Sun´s thought about membership.35:37 - Sun´s plan with Night Owls Nation.37:28 - Example of how Rebecca does her job and what she offers.42:20 - Sun´s advice about how Rebecca should do her job.51:28 - Pain points.01:03:32 - Sun´s exercise to Rebecca.01:09:40 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests: Rebecca BrombergWebsite: https://rebeccabeecoaching.com/Instagram: https://www.instagram.com/rebeccabeecoaching/

Today's episode is a little different. George shares his life story and we chatted about life in general, our life philosophy, happiness, stoicism, etc.Chapters:0:00 - Intro.00:46 - George´s introduction.01:16 - The reason why George is in Night Owl Nation.02:27 - George´s story about his life.27:17 - Is George really want to be an architect?33:32 - George doesn´t want to start his own firm.36:23 - Difference between accounts and creatives.38:43 - The power of storytelling in business.41:18 - George´s thought about Get paid to play.44:45 - How to make your work more enjoyable.54:29 - Why having fun is important to George.01:00:32 - Is George a creative thinker?01:02:09 - Sun´s advice to George about what step he should take.01:11:28 - George´s fear.01:13:45 - What is George´s dream job?01:15:48 - Starting from scratch is always hard.01:17:24 - Importance of being passionate about something.01:21:04 - Is it Ok to not know your passion?01:23:12 - Why it´s important to take things one step at a time.01:26:47 - Final conversation with George.01:54:43 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests GeorgeInstagram: https://www.instagram.com/moregeorge.co/

In this coaching session, I help Stephanie define what her brand is using her "story". It's a great example of how to build a brand and product that is 100% authentically YOU!Chapters:0:00 - Intro.00:51 - What does Stephanie do?03:45 - Expectations for engagement.05:30 - How Stephanie started her community.10:19 - Understanding why people do or do not engage.13:20 - How does Stephanie´s community work?16:29 - What problem are Stephanie solving?22:35 - Are Stephanie solving the right problem?32:21 - The reason why Stephanie wants to help people monetize their expertise?35:05 - Why should people choose Stephanie?40:47 - Stephanie´s story.54:05 - What´s Stephanie superpower?56:20 - Stephanie´s challenge.01:01:37 - Conversation about the right next step Stephanie should take.01:54:59 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today's Guest: Stephanie LauTwitter: https://twitter.com/thestephanielauWebsite: https://supergroup.webflow.io/

In this conversation we dive deep into the nuances of imposter syndrome. It includes topics like self-doubt, victim mentality, and fear of "success".Chapters:0:00 - Intro.00:39 - What does Marwa do?01:43 - Why is connecting the dots important?04:49 - What is the difference between being a victim and being victimized?08:07 - Marwa victimizes herself.09:03 - What does stop playing the victim mean?12:09 - How do you practice self-awareness?14:36 - Victim mentality.16:17 - We are responsible for every little thing that happens in our lives.19:06 - Nature vs nurture.22:55 - Marwa´s story about being a victim and a villain at the same time.28:24 - Sun´s philosophy of life.33:11 - What does validation to a person mean?.39:44 - How to deal with the feeling of not being good enough. 43:55 - Two types of content creator: entrepreneur & creative side.47:55 - Darkest before dawn meaning.51:35 - What´s behind success?55:43 - Myths about success.01:11:32 - Final conversation.01:12:51 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests Marwa:Website: https://zaap.bio/marwanawawyInstagram: https://www.instagram.com/marwa_nawawy/

In this week's episode, I spoke with A. B. who is a filmmaker, YouTuber, and podcaster. We talked about the life of a creative and tips on freelancing.Chapters:0:00 - Intro.00:41 - A.B Wright's introduction.03:46 - Sun's story about being a filmmaker.05:31 - Sun's thought about filmmaking.06:56 - A.B Wright's struggles.08:21 - What is A.B Wright's challenge?10:25 - The value of blogs.11:43 - A.B Wright's story about how he decided to start his YouTube channel.14:16 - Bussiness procrastination.16:23 - A.B Wright's story about computer programming.17:26 - Sun's thought about coding.18:45 - Success can be messy.20:32 - The struggle of being a perfectionist.21:22 - Quality through Quantity.25:08 - Why you need to enjoy the process.29:22 - How failure leads to success.31:41 - The 80 - 20 rule.36:47 - Sun's advice to creatives and freelancers.40:05 - A.B Wright's goal.41:51 - Differences between artist & producer48:33 - The importance of opportunity.51:45 - Don't do the work to make money.52:58 - Final conclusions.56:16 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi - nightowls/Today's Guests: A.B WrightYouTube channel:  @EuroAutoEnthusiast  Instagram: https://www.instagram.com/abvizualz_/

Shirshir is a content creator who is getting started and he's "documenting" rather than "creating". He asked some great questions around content creation.Chapters:0:00 - Intro.00:41 - Shishir's introduction.01:48 - What does Shishir do?03:02 - Edited vs unedited videos?08:23 - Sun's advice to Shishir about focus on the content.11:21 - How does Shishir make content.14:49 - Don't act like an expert. 17:14 - The content that Shishir should do.25:10 - The platform that Shishir should start with.29:37 - How Sun uses digital platforms.30:24 - How does being vulnerable help you grow?37:35 - Common mistakes people make with social media. 41:36 - Don't try to please everyone.43:50 - Don't be a perfectionist.44:57 - Never give up be consistency.45:52 - How often should Shishir upload content?.46:32 - How Shishir should organize ideas for content creation?47:45 - Document, don't create.51:03 - Keep showing up.53:51 - The importance of being constant.57:17 - How to build a community.01:00:05 - Don't expect to make money.01:01:43 - How to create a coaching business. 01:03:03 - What does Shishir want to do?01:03:41 - Sun explains to Shishir what he should do right now.01:04:57 - Focus on your main dish.01:09:04 - The emotions we feel connect us with the story.01:13:56 - What self-awareness really is.01:16:19 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi - nightowls/Today's Guests: Shishir Wadhvan:Instagram: https://www.instagram.com/shishirwadhvan02/

Sorry I forgot to record the video on this episode, so we only have audio 😢It was a great episode. Our guest Tess was struggling to juggle multiple passions she has and I gave her some advice on what she should do.0:00 - Intro.00:36 - What does Tess do?01:17 - Tess's thought about graffiti and art galleries.03:50 - True art vs selling out06:44 - Tess's goal.07:33 - Sun's opinion on selling art.10:04 - Tess's exercise: selling an artist.16:45 - How to sell authenticity.19:14 - Tess's struggles.20:57 - Sun's thought about multi - passionate.25:45 - What does Tess need to be successful in the graffiti world?29:26 - Sun tells the truth to Tess. 36:08 - Work life balance.44:44 - No need to be an expert.48:57 - Being authentic. 51:42 - The community is going to get design the way the community wants.54:33 - Don't try to be different for the sake of being different.57:39 - The reason why online courses don't work.01:01:24 - One step at a time.01:03:52 - Graffiti or parenting.01:05:56 - Sun's advice to Tess.01:09:18 - You can't force success.01:16:14 - Is it okay to consume content?01:21:11 - Tess's thought about making parenting content.01:24:47 - Are Tess a real expert in parenting?01:29:29 - Tess's complexes01:31:29 - Final conversation.01:32:45 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi - nightowls/Today's Guests Tess HansenInstagram: https://www.instagram.com/tesselating/Website: https://www.curatenj.com/

This was probably the most insightful podcast episode we've done so far. We talked about everything from career, passion, life, spirituality, parenting, and of course money.Chapters:0:00 - Introduction02:01 - Monica's day job05:04 - Monica's side hustle10:47 - Monica's personality type13:31 - Introverts vs extroverts14:33 - Shiny object syndrome15:22 - Best predictor of success16:41 - Multi-passionate people don't succeed21:29 - Why Monica enjoys teaching29:33 - What does passion really mean?34:40 - Monica's experience career coaching35:49 - What's Monica's dream life40:49 - Happiness vs fulfillment46:29 - Sun's life advice48:08 - Success isn't planned, it's accidental55:07 - Business isn't all or nothing56:55 - Listen to your audience59:30 - How people ignore opportunities01:02:03 - How to find a business partner01:04:35 - Help yourself before you help others01:05:52 - Try new things while making money01:09:11 - How to validate side hustle01:11:50 - You can start right now01:13:50 - How to plan, but be flexible01:15:49 - Truth about decisions01:19:14 - What is fear of success?01:23:24 - Start messy and fix little by little01:25:08 - Live one day at a time01:26:11 - How to love everything you do01:26:11 - Way to switching perspective01:31:34 - Monica's spiritual practice01:33:19 - Being a servant makes you happy01:37:42 - How to be happy while serving others01:40:01 - Monica gets emotional01:44:52 - Make money first01:49:31 - Being a good cop without a bad cap01:52:51 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today's Guest Monica:Twitter: https://twitter.com/monicalimcoInstagram: https://www.instagram.com/monicalimco/Podcast: https://pod.link/1679131780YouTube: https://www.youtube.com/@monicalimco9875

Trying something different in this episode.When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.Chapters:0:00 - Intro00:15 - Short form content on social media03:18 - Sun's thought about conversion rate04:40 - How Neville started and learn copywriting06:14 - The wrong way to sell07:59 - How to take something boring and make it page flipping09:45 - Impress people or sell?10:28 - Is Impressing people necessary?12:52 - Neville's thought about feedback16:53 - Fail to success?18:35 - Neville work with personal brands?20:49 - How Neville get somebody to start24:41 - Neville's thought about Long copy for sales pages27:14 - Neville's thought about human attention has changed over the years28:14 - Technology is changing the way we communicate29:22 - Why Neville picked copywriting33:10 - Big companies don't hire full service agency34:14 - Sun explains where "I never thought of it that way" comes from35:14 - What is Night Owl Nation36:51 - Help them don't give them assignment38:49 - Don't convince somebody to buy39:37 - What Neville do with the clients42:43 - Bringing value?44:18 - People just pay attention to the hook47:01 - Neville's thought about using copywriting to manipulate people51:08 - Neville's thought about mediocre content53:25 - Morality is arguable57:06 - The secret to copy that converts58:03 - Growing social media & building a mailing list59:20 - Importance of mailing list and social media01:04:59 - Social media has no room for nuances01:09:11 - Credibility01:11:11 - Neville's thought about to be a great copywriting01:15:34 - Neville's thought about storytelling01:21:05 - Use concrete examples01:22:06 - Are Neville always in the copywriting zone?01:24:25 - Neville's advice for people who want to be a copywriter01:26:14 - Slogan for small business and big business01:30:21 - Copywriting is communicating information from my brain to your brain01:30:57 - How ChatGPT will affect copywriting01:33:13 - What makes a copy good01:37:29 - How to write for the right audience01:39:31 - Neville's life mission01:43:30 - Is Neville religious?01:44:37 - Does the copywriting define the life of Neville?01:46:12 - Final Conversation with Neville Medhora01:49:50 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi - nightowls/Today's Guest, Neville Medhora:Website: https://copywritingcourse.com/Twitter: https://twitter.com/nevmedYouTube: https://www.youtube.com/c/kopywritingInstagram: https://www.instagram.com/neville_medhora/