Authentic As F*ck with Sun Yi Episode 49: How To Find Your Differentiator And Market Yourself As a Coach
18 snips
Jun 9, 2023 AI Snips
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Episode notes
Lead With Who You Serve
- Do define who you serve and the specific problem you solve instead of describing broad capabilities.
- Use a single clear phrase people can repeat so strangers recommend you instantly.
Healers Face Unique Shame
- Therapists and healers feel extra shame when they struggle because 'they should be healed'.
- That hidden pain makes them highly responsive when the problem is framed as 'helping healers heal'.
Name The Role Your Clients Want
- Do reframe your title to match your ideal client, e.g., 'business coach for healing coaches'.
- Don't lead with your advanced method when you need to attract clients first.