Authentic As F*ck with Sun Yi Episode 41: In-depth Conversation With Neville Medhora On Copywriting
Boron Letters Sparked A Breakthrough
- Neville learned direct-response tricks from The Boron Letters and applied them to his business with immediate revenue spikes.
- He kept iterating those tactics across companies until they consistently improved results.
Use Curiosity To Drive Action
- Use cliffhangers and curiosity to make readers keep turning pages or clicking.
- End sections on unresolved details to compel action and continuation.
Show All Practical Uses
- Explain multiple real-world uses and benefits, not just the primary use, to widen appeal.
- Collect customer stories and feature them to reveal unexpected use cases.
Trying something different in this episode.
When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.
Chapters:
0:00 - Intro
00:15 - Short form content on social media
03:18 - Sun's thought about conversion rate
04:40 - How Neville started and learn copywriting
06:14 - The wrong way to sell
07:59 - How to take something boring and make it page flipping
09:45 - Impress people or sell?
10:28 - Is Impressing people necessary?
12:52 - Neville's thought about feedback
16:53 - Fail to success?
18:35 - Neville work with personal brands?
20:49 - How Neville get somebody to start
24:41 - Neville's thought about Long copy for sales pages
27:14 - Neville's thought about human attention has changed over the years
28:14 - Technology is changing the way we communicate
29:22 - Why Neville picked copywriting
33:10 - Big companies don't hire full service agency
34:14 - Sun explains where "I never thought of it that way" comes from
35:14 - What is Night Owl Nation
36:51 - Help them don't give them assignment
38:49 - Don't convince somebody to buy
39:37 - What Neville do with the clients
42:43 - Bringing value?
44:18 - People just pay attention to the hook
47:01 - Neville's thought about using copywriting to manipulate people
51:08 - Neville's thought about mediocre content
53:25 - Morality is arguable
57:06 - The secret to copy that converts
58:03 - Growing social media & building a mailing list
59:20 - Importance of mailing list and social media
01:04:59 - Social media has no room for nuances
01:09:11 - Credibility
01:11:11 - Neville's thought about to be a great copywriting
01:15:34 - Neville's thought about storytelling
01:21:05 - Use concrete examples
01:22:06 - Are Neville always in the copywriting zone?
01:24:25 - Neville's advice for people who want to be a copywriter
01:26:14 - Slogan for small business and big business
01:30:21 - Copywriting is communicating information from my brain to your brain
01:30:57 - How ChatGPT will affect copywriting
01:33:13 - What makes a copy good
01:37:29 - How to write for the right audience
01:39:31 - Neville's life mission
01:43:30 - Is Neville religious?
01:44:37 - Does the copywriting define the life of Neville?
01:46:12 - Final Conversation with Neville Medhora
01:49:50 - Outro
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Today's Guest, Neville Medhora:
Website: https://copywritingcourse.com/
Twitter: https://twitter.com/nevmed
YouTube: https://www.youtube.com/c/kopywriting
Instagram: https://www.instagram.com/neville_medhora/