How to Be a Better Copywriter

When Nike was a tiny little shoe company the first thing they came out with their slogan was not just do it. Their slogan was like we make better shoes That's a lawful shape. So there's more resistance on the ground. When you're really small you just be like I write copy for cigarette companies, right? It's like very specific and as you get a little bigger You know the million dollar range you say like we optimize campaigns for large companies. Then when you're like giant ogle v you say look into the future like that, right? This is a big this is like a big Because everyone already knows you and you want to like do an aspirational thingThat's

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