Authentic As F*ck with Sun Yi cover image

Episode 41: In-depth Conversation With Neville Medhora On Copywriting

Authentic As F*ck with Sun Yi

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How to Sell a Glow Stick

"The wrong way to sell the rave stuff is be like buy this," he says. "When I started explaining to people the content of like how other ways you can use this That's when I it shifted in my mind that oh you got to explain the product why it's gonna be worth their money" 'I'm supposed to show people why if they buy this for one reason they could actually use it year round,' he adds. "'How do you actually turn so how do you turn that story?" asks a sales executive who used to talk about 70 and 30% sale rates.'You're not just selling glow sticks or whatever How do you actually tie that to something that's not

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