How to Write for the Right Audience

Trying something different in this episode.

When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.

Chapters:

0:00 - Intro

00:15 - Short form content on social media

03:18 - Sun's thought about conversion rate

04:40 - How Neville started and learn copywriting

06:14 - The wrong way to sell

07:59 - How to take something boring and make it page flipping

09:45 - Impress people or sell?

10:28 - Is Impressing people necessary?

12:52 - Neville's thought about feedback

16:53 - Fail to success?

18:35 - Neville work with personal brands?

20:49 - How Neville get somebody to start

24:41 - Neville's thought about Long copy for sales pages

27:14 - Neville's thought about human attention has changed over the years

28:14 - Technology is changing the way we communicate

29:22 - Why Neville picked copywriting

33:10 - Big companies don't hire full service agency

34:14 - Sun explains where "I never thought of it that way" comes from

35:14 - What is Night Owl Nation

36:51 - Help them don't give them assignment

38:49 - Don't convince somebody to buy

39:37 - What Neville do with the clients

42:43 - Bringing value?

44:18 - People just pay attention to the hook

47:01 - Neville's thought about using copywriting to manipulate people

51:08 - Neville's thought about mediocre content

53:25 - Morality is arguable

57:06 - The secret to copy that converts

58:03 - Growing social media & building a mailing list

59:20 - Importance of mailing list and social media

01:04:59 - Social media has no room for nuances

01:09:11 - Credibility

01:11:11 - Neville's thought about to be a great copywriting

01:15:34 - Neville's thought about storytelling

01:21:05 - Use concrete examples

01:22:06 - Are Neville always in the copywriting zone?

01:24:25 - Neville's advice for people who want to be a copywriter

01:26:14 - Slogan for small business and big business

01:30:21 - Copywriting is communicating information from my brain to your brain

01:30:57 - How ChatGPT will affect copywriting

01:33:13 - What makes a copy good

01:37:29 - How to write for the right audience

01:39:31 - Neville's life mission

01:43:30 - Is Neville religious?

01:44:37 - Does the copywriting define the life of Neville?

01:46:12 - Final Conversation with Neville Medhora

01:49:50 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi - nightowls/

Today's Guest, Neville Medhora:

Website: https://copywritingcourse.com/

Twitter: https://twitter.com/nevmed

YouTube: https://www.youtube.com/c/kopywriting

Instagram: https://www.instagram.com/neville_medhora/