
Authentic As F*ck with Sun Yi
Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Latest episodes

Aug 25, 2023 • 2h 28min
Episode 60: Episode All About Sun Yi And His Work
Sun Yi, an entrepreneur and the founder of Night Owl Nation, discusses his work, including entrepreneurship, digital platforms, training programs, tribes & communities, and leadership. They also explore the challenges of working with middle managers, reflecting on past conflicts and mistakes, taking care of others as a teacher, and finding time for self-care and relationships.

Aug 18, 2023 • 1h 50min
Episode 59: Learning, Teaching, Critical Thinking, and Meta Skills
In this episode, I had a really deep conversation with Natalia who is an English teacher and we dive deep into everything about learning and teaching. 0:00 - Intro.00:38 - Natalia´s introduction.02:01 - What is the importance of having goal in learning?06:42 - What is the real meaning of critical thinking?11:38 - Deep conversation about how people "LEARN" meta skills.01:49:14 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guest: Natalia TokarWebsite: https://nataliatokar.me/communityInstagram: https://www.instagram.com/nataliatokarr/

Aug 11, 2023 • 56min
Episode 58: Tips For Beginner Content Writers & Copywriters
Sunita is a new content writer who is also trying to get into copywriting. In this episode I guide her as she ventures into this new career.0:00 - Intro.00:43 - Sunita´s introduction.01:51 - Why is personal branding important?04:22 - How to get clients as a freelancer?07:05 - Why Sunita need to make a name for herself as a content writer.10:23 - What are the best practices in content writing?12:40 - The best way to learn copy writing?17:57 - How to position yourself on social media?24:08 - Tips for managing your freelance business.26:22 - How do humans learn?33:02 - Sun´s advice to Sunita.41:13 - Why chasing money is important?44:53 - Final tips conversation with Sunita.55:43 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guest: Sunita BindhaniInstagram: https://www.instagram.com/sunita__bindhani/LinkedIn: https://www.linkedin.com/in/sunitabindhani/

Aug 4, 2023 • 1h 41min
Episode 57: How To Package And Sell Your Services
Sri runs an agency that helps brands make video content. In this episode, we talk about how she can structure her service and what she can do to attract more and better clients.0:00 - Intro.00:52 - Sri´s introduction & what does she do.11:19 - How to identify your business niche?20:00 - Sri´s types of clients.24:48 - What does Sri´s agency do?31:14 - Packages offered by Sri´s agency.56:13 - How are the procedures of Sri´s agency?01:04:26 - How much Sri charge for her services?01:06:30 - Understanding what Sri´s clients want. 01:13:01 - Is Sri selling video editing services or selling strategy?01:18:54 - What kind of content is Sri doing?01:20:21 - Sun´s advice to Sri about being more specific.01:22:57 - Big & small clients.01:28:36 - Sun´s advice to Sri about clients.01:35:18 - Final tips conversation with Sri.01:40:10 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guest: SriInstagram: https://www.instagram.com/nexlevconsulting_sri/LinkedIn: https://www.linkedin.com/in/srimahabir/

Jul 28, 2023 • 1h 4min
Episode 56: Tips For Entrepreneurs Overwhelmed By Doing Too Many Things
Ana is trying to get 4 different brands off the ground and is overwhelmed. I adviser her on how she can simplify her business by combining the 4 different brands into one by utilizing personal branding.0:00 - Intro.00:45 - Ana´s intro, background & what does she do.09:32 - Ana´s revenue.12:07 - Analysis of Ana´s Podcasts.15:34 - Sun´s advice to Ana about personal brand.21:14 - The new model to build an audience.28:10 - Sun´s advice to Ana about focus in one product.30:25 - What does Ana offer in her membership & types of people she help.34:28 - Does Ana´s membership really work?41:29 - Understanding Ana´s program.48:27 - Trust your gut.53:03 - Final tips conversation with Ana.01:03:25 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi - nightowls/Today's Guest: Ana SwartzInstagram: https://www.instagram.com/thehealerhiphop/Website: https://www.anaswartz.de/

Jul 21, 2023 • 1h 30min
Episode 55: Keep Getting New Clients For Your Coaching Business
Today I talked to Bianca who wants to take her business to the next level. I show her an example of a "nearly" automated system that can continue to bring her new coaching clients without spending a lot of time so she can focus on building her business.Chapters0:00 - Intro.00:56 - Bianca´s introduction & what does she do.02:31 - How does impatience affect business?04:07 - What is not working in Bianca´s business?07:19 - Bianca´s business and her audience. 09:04 - In which area does Bianca feel stuck?11:11 - Why is slow growth good?14:22 - Why is revenue growth important?18:35 - How Bianca sells her teaching services?20:31 - The importance of money for your business.23:32 - Sun´s advice to Bianca.34:18 - Why is self-confidence important for your business?38:30 - Bianca´s 80% & 20%44:33 - The biggest mistakes made by entrepreneurs.46:20 - Final tips conversation with Bianca.01:29:10 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guest: Accent Coach BiancaInstagram: https://www.instagram.com/accent.coach.bianca/Website: https://snipfeed.co/accent_coach_bianca

Jul 14, 2023 • 1h 32min
Episode 54: A Conversation About Neurodiversity, Autism, And Education
Do you ever feel like your brain works differently than others? You might be neurodivergent. In today's episode, I had a deep conversation with Rée on neurodiversity, autism, and ADHD. We discuss what it's like to be "different" and how it affects our education.0:00 - Intro01:05 - Rée´s introduction & what does she do01:48 - Rée´s story10:29 - Conversation about ADHA & autism.44:31 - Building a personal brand around our interest54:26 - What it really mean build a personal brand?56:44 - Sun´s advice on the best way to do a Podcast1:01:47 - Sun´s thought about Rée´s story1:06:15 - The importance of being specific1:09:28 - Homeschooling1:10:46 - Why stupid questions are often the most important ones1:21:34 - Sun´s advice to Rée about the next step she should take1:32:13 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guest: RéeInstagram: https://www.instagram.com/theinterdisciplinarian/Substack: https://theinterdisciplinarian.substack.com/welcome

Jul 7, 2023 • 1h 49min
Episode 53: Fear of Putting Yourself Out There on Social Media
Sabreen is an instructor therapist and a writer. In this episode, we talked all about writing, the purpose of writing, and how to share your writing with the world through social media. We also talk about getting over the fear of putting yourself out there as well as handling criticism.Chapters:0:00 - Intro.00:46 - Sabreen´s introduction & what does she do.02:25 - Struggling to take that first step?06:16 - What does Sabreen write?14:43 - Where does Sabreen get the inspiration to write? 20:00 - Sabreen´s fears & struggles.23:03 - Sun´s advice to Sabreen.28:44 - Sabreen´s fear of showing who she is.33:23 - How to deal with people who strongly disagree with you on social media.38:04 - Sabreen is self-censoring herself.40:20 - How important is being understood?50:01 - Sabreen´s fear of sharing.53:23 - Is Sabreen a control freak?57:51 - The pros & cons of being a control freak.01:00:06 - Sabreen´s big obstacle.01:02:40 - The fear of being seen on social media.01:07:16 - Letting go of the need to be understood.01:12:59 - What does rebellious mean?01:21:30 - Don´t focus on what other people say.01:27:25 - Final tips conversation with Sabreen.01:48:41 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests: SabreenYouTUbe: https://youtube.com/@TheLemonNarrativewithSabreen

Jun 30, 2023 • 1h 8min
Episode 52: The Right Way To Grow Your Membership Community
Rachel is lawyer with a private practice who also runs a wellness brand & community called ah.mi. We talked about how she started the community and how she can turn this side hustle into a thriving business.Chapters:0:00 - Intro.00:32 - Rachel´s introduction & what does she do.10:00 - What does it mean to resonate with a story?15:07 - Rachel´s target audience.16:35 - What should Rachel focus on? 19:50 - Say the same "thing" 100 times meaning.21:21 - Rachel´s differentiator.22:40 - Rachel explains how she made her program work.25:11 - Rachel´s struggles.26:35 - Rachel´s plan with her community.27:21 - Sun´s advice to Rachel about the next step she should take. 29:36 - What is Rachel´s program about?31:43 - What should Rachel do to grow her community?37:17 - The meaning of building a community.40:19 - How much should Rachel charge for her program?41:16 - Night Owls Nation quarter.44:52 - Rachel explains the procedure of her community.49:06 - Final tips to grow a community.01:08:12 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests: Rachel JohnsonInstagram: https://www.instagram.com/ahmi.health/Website: https://www.ahmihealth.com/

Jun 23, 2023 • 1h 9min
Episode 51: Coaching vs Online Course vs Corporate Training
Tabitha is an English teacher for non-native speakers. We talk about various ways to scale her business and the difference between 1-on-1 teaching, online courses, and corporate training.Chapters:0:00 - Intro00:39 - Tabitha's introduction01:39 - Price increase & target audience14:09 - Building relationship is essential to business success15:21 - Why is brand building important?17:08 - Ways to scale your startup or business19:41 - Tabitha's struggles about finding the right time20:34 - Sun's advice to Tabitha about the plans she should take22:19 - The problem with the corporate training23:17 - The reason why Tabitha teach English26:16 - Tabitha want to teach English online28:15 - What does it mean to build your personal brand?31:22 - What does scale your business mean?40:14 - Final tips conversation with Tabitha01:08:17 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi - nightowls/Today's Guests: Tabitha Lucashttps://instagram.com/tabilucas