
Authentic As F*ck with Sun Yi
Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Latest episodes

Nov 22, 2023 • 2h 58min
Episode 70: My Process Of Storytelling Through Reflecting & Critical Thinking
👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - Intro.04:50 - Self-care.14:30 - Reflect on lessons already learned instead of constantly seeking new ones.28:50 - Sun & Jelena discusses the belief that one should change themselves to please others, using the example of speeding up when honked at from behind.42:05 - Building relationships often happens through small talks and situations over time.56:42 - Sun & Jelena reflects on their black and white personality and how it affects their belief in experience being the best teacher.1:08:23 - Sun & Jelena discusses the issue of intellectual laziness and how to encourage intellectual curiosity.1:21:56 - Young freelancers who have read Tim Ferris' books think they are experts and are hesitant to take on new opportunities.1:34:59 - Recognizing struggles in others is easier when you have experienced them yourself.1:48:10 - AWS is the largest hosting company in the world, even bigger than Google, and many big businesses started from AWS.2:01:54 - History is often written by the winners, leading to the misrepresentation of the true inventors and contributors.2:16:50 - Sun & Jelena finds the idea of being the vice president cool and discusses the concept of number two versus number one.2:29:34 - Google tracks links to determine website reputation based on other sources and the number of people who validate its content.2:44:29 - The conflict between the protagonist and the antagonist is what makes a story interesting.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Nov 3, 2023 • 2h 47min
Episode 69: Behind The Scenes Of Me Making An Instagram Carousel
👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrECarousel creation & explanation0:00 - Intro.00:25 - Why good people suffer the most?.01:28:00 - This is why setting boundaries is hard.02:47:02 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Oct 20, 2023 • 48min
Episode 68: Trying To Impress Is Not Impressive.
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.00:22 - Giving unsolicited advice26:24 - Lesson: Trying to impress It's not impressive.48:26 - Continue watching the full episode 68.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Oct 14, 2023 • 26sec
Episode 67: Most People Don't Believe What They Say They Believe
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.00:38 - Jelena´s story about advice.12:21 - Starting point: Unsolicited advice.33:03 - The Who & the What to create Myth/Truth Sandwich.53:27 - Most people don´t believe what they say they believe.01:05:39 - Continue watching the full episode 67.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Oct 6, 2023 • 47min
Episode 66: The Importance Of Small Talk
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.01:01 - Jelena´s story.08:52 - Jelena´s "AHA moment".10:07 - In order for it to be a lesson it has to somehow apply to your life.18:40 - How can small talk be an important part of building relationships?.47:11 - Continue watching the full episode 66.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 29, 2023 • 1h 7min
Episode 65: Privileged People Are Ignorant About Their Privilege
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.01:38 - Importance of "I never thought of it that way moment" to create Myth/Truth Sandwich.17:46 - White savior complex it´s harmful.25:19 - The truth about affirmative action.38:55 - Lesson: With privilege comes ignorance so shut the f*ck up.40:04 - Developing the Myth/Truth Sandwich.53:00 - How to know when something is too complex for the Myth/Truth Sandwich. 58:20 - How to choose a lesson for the Myth/Truth Sandwich. 01:03:58 - Jelena´s story and lessons she has learned. 01:06:59 - Continue watching the full episode 65.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 22, 2023 • 1h 3min
Episode 64: Debunking A Myth About Healing From Trauma
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.00:34 - People teaching lessons that they haven´t even experienced yet.05:00 - Practices to have perfect examples.08:45 - Jelena´s story.12:05 - Jelena´s story lesson.14:21 - Understanding Jelena´s feelings & emotions.24:23 - What is the meaning of courageous?.30:20 - How to stop overthinking.34:42 - Attracting people through YOUR own experiences & mistakes.37:24 - Myth: I´ve been working on myself & I´m finally at a good place.01:03:06 - Continue watching the full episode 64.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 15, 2023 • 58min
Episode 63: Debunking The Myth That It's Okay To Show Your Emotions
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.01:16 - Myth: most people think It´s okay to have feelings04:42 - 2 different lessons from the same myth13:39 - Story of Jelena being emotional19:56 - I never thought of it that way moment32:46 - Myth/Truth Sandwich34:41 - Debunking myths40:10 - Sometimes It´s better not to compliment at all54:27 - Don´t try to hide your emotions but actually control that emotion57:49 - Continue watching the full episodeFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 9, 2023 • 59min
Episode 62: You Can't Teach Lessons You Haven't Learned Yourself Yet
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/Starting from this episode, we will be having discussions on lessons that Jelena (my new co-host) learned and figure out a way to turn it into a myth/truth sandwich content.👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro00:14 - New format for this podcast04:05 - Myth: with enough effort, you can succeed11:40 - Repeating same mistake is not necessarily putting in effort16:00 - How do you know if something is a myth23:30 - Myth: don't wait until retirement to enjoy life35:00 - Difference between YOUR myth and COMMON myth43:35 - You need to learn the lesson yourself first50:10 - Lesson: When we get distracted we lose focus of reality59:29 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 1, 2023 • 1h 17min
Episode 61: Not Everyone Is Meant To Be An Entrepreneur
In this episode, I spoke with Muoki who is a social media marketer for real estate agents. We find Muoki's strength and how he should utilize it for success.0:00 - Intro.00:51 - Muoki´s introduction & what does he do.03:56 - Reasons people struggle with content creation.09:54 - Digital marketing for real estate agents.19:02 - Brokerage marketing.24:23 - Understanding what Muoki does.33:24 - Sun´s advice to Muoki. 01:16:32 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guest: MuokiWebsite: https://www.instagram.com/muokitherealtor