

Authentic As F*ck with Sun Yi
Sun Yi
Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Episodes
Mentioned books

Nov 22, 2023 • 2h 58min
Episode 70: My Process Of Storytelling Through Reflecting & Critical Thinking
👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - Intro.04:50 - Self-care.14:30 - Reflect on lessons already learned instead of constantly seeking new ones.28:50 - Sun & Jelena discusses the belief that one should change themselves to please others, using the example of speeding up when honked at from behind.42:05 - Building relationships often happens through small talks and situations over time.56:42 - Sun & Jelena reflects on their black and white personality and how it affects their belief in experience being the best teacher.1:08:23 - Sun & Jelena discusses the issue of intellectual laziness and how to encourage intellectual curiosity.1:21:56 - Young freelancers who have read Tim Ferris' books think they are experts and are hesitant to take on new opportunities.1:34:59 - Recognizing struggles in others is easier when you have experienced them yourself.1:48:10 - AWS is the largest hosting company in the world, even bigger than Google, and many big businesses started from AWS.2:01:54 - History is often written by the winners, leading to the misrepresentation of the true inventors and contributors.2:16:50 - Sun & Jelena finds the idea of being the vice president cool and discusses the concept of number two versus number one.2:29:34 - Google tracks links to determine website reputation based on other sources and the number of people who validate its content.2:44:29 - The conflict between the protagonist and the antagonist is what makes a story interesting.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Nov 3, 2023 • 2h 47min
Episode 69: Behind The Scenes Of Me Making An Instagram Carousel
👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrECarousel creation & explanation0:00 - Intro.00:25 - Why good people suffer the most?.01:28:00 - This is why setting boundaries is hard.02:47:02 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Oct 20, 2023 • 48min
Episode 68: Trying To Impress Is Not Impressive.
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.00:22 - Giving unsolicited advice26:24 - Lesson: Trying to impress It's not impressive.48:26 - Continue watching the full episode 68.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Oct 14, 2023 • 26sec
Episode 67: Most People Don't Believe What They Say They Believe
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.00:38 - Jelena´s story about advice.12:21 - Starting point: Unsolicited advice.33:03 - The Who & the What to create Myth/Truth Sandwich.53:27 - Most people don´t believe what they say they believe.01:05:39 - Continue watching the full episode 67.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Oct 6, 2023 • 47min
Episode 66: The Importance Of Small Talk
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.01:01 - Jelena´s story.08:52 - Jelena´s "AHA moment".10:07 - In order for it to be a lesson it has to somehow apply to your life.18:40 - How can small talk be an important part of building relationships?.47:11 - Continue watching the full episode 66.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 29, 2023 • 1h 7min
Episode 65: Privileged People Are Ignorant About Their Privilege
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.01:38 - Importance of "I never thought of it that way moment" to create Myth/Truth Sandwich.17:46 - White savior complex it´s harmful.25:19 - The truth about affirmative action.38:55 - Lesson: With privilege comes ignorance so shut the f*ck up.40:04 - Developing the Myth/Truth Sandwich.53:00 - How to know when something is too complex for the Myth/Truth Sandwich. 58:20 - How to choose a lesson for the Myth/Truth Sandwich. 01:03:58 - Jelena´s story and lessons she has learned. 01:06:59 - Continue watching the full episode 65.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 22, 2023 • 1h 3min
Episode 64: Debunking A Myth About Healing From Trauma
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.00:34 - People teaching lessons that they haven´t even experienced yet.05:00 - Practices to have perfect examples.08:45 - Jelena´s story.12:05 - Jelena´s story lesson.14:21 - Understanding Jelena´s feelings & emotions.24:23 - What is the meaning of courageous?.30:20 - How to stop overthinking.34:42 - Attracting people through YOUR own experiences & mistakes.37:24 - Myth: I´ve been working on myself & I´m finally at a good place.01:03:06 - Continue watching the full episode 64.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 15, 2023 • 58min
Episode 63: Debunking The Myth That It's Okay To Show Your Emotions
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro.01:16 - Myth: most people think It´s okay to have feelings04:42 - 2 different lessons from the same myth13:39 - Story of Jelena being emotional19:56 - I never thought of it that way moment32:46 - Myth/Truth Sandwich34:41 - Debunking myths40:10 - Sometimes It´s better not to compliment at all54:27 - Don´t try to hide your emotions but actually control that emotion57:49 - Continue watching the full episodeFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 9, 2023 • 59min
Episode 62: You Can't Teach Lessons You Haven't Learned Yourself Yet
👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/Starting from this episode, we will be having discussions on lessons that Jelena (my new co-host) learned and figure out a way to turn it into a myth/truth sandwich content.👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEChapters:0:00 - Intro00:14 - New format for this podcast04:05 - Myth: with enough effort, you can succeed11:40 - Repeating same mistake is not necessarily putting in effort16:00 - How do you know if something is a myth23:30 - Myth: don't wait until retirement to enjoy life35:00 - Difference between YOUR myth and COMMON myth43:35 - You need to learn the lesson yourself first50:10 - Lesson: When we get distracted we lose focus of reality59:29 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Sep 1, 2023 • 1h 17min
Episode 61: Not Everyone Is Meant To Be An Entrepreneur
In this episode, I spoke with Muoki who is a social media marketer for real estate agents. We find Muoki's strength and how he should utilize it for success.0:00 - Intro.00:51 - Muoki´s introduction & what does he do.03:56 - Reasons people struggle with content creation.09:54 - Digital marketing for real estate agents.19:02 - Brokerage marketing.24:23 - Understanding what Muoki does.33:24 - Sun´s advice to Muoki. 01:16:32 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guest: MuokiWebsite: https://www.instagram.com/muokitherealtor