
Authentic As F*ck with Sun Yi
Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Latest episodes

Jan 12, 2024 β’ 2h 11min
Episode 80: Can You Be A People Pleaser And A Narcissist At The Same Time?
Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - The Role of Therapy in Business00:06:25 - Selling Pain and Victimhood00:13:08 - The "Man Haters" Wing00:19:53 - Taking Responsibility for Words and Emotions00:26:32 - Responsibility for Other People's Feelings00:33:23 - Different Types of Narcissism00:39:59 - Levels of Criticism00:46:26 - Different Levels of Criticism00:53:18 - Losing Control and Handling Criticism00:59:45 - Dealing with Hard Truths01:06:05 - Creating a storytelling app01:13:00 - Dealing with Defensive People01:19:16 - Guilt Tripping and Losing Friends01:25:52 - Not Responsible for Other People's Feelings01:32:59 - The Importance of Speaking Up and Developing Opinions01:39:15 - The Importance of Genuine Curiosity01:45:21 - The Importance of Different Communication Styles01:51:30 - Building Trust and Bonding with Clients01:57:41 - Discussion on Impact Theory and Revolutionary Ideas02:03:53 - The Importance of Attention to Detail in Work02:10:12 - Gaining Perspective through TherapyFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Jan 5, 2024 β’ 3h 14min
Episode 79: At The Highest Level, Every Job Is About Psychology
Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - The Power of Stories in Shaping Our Lives00:09:01 - The Dangers of Overconfidence00:19:18 - Discovering a passion for various activities00:29:13 - The Balance Between Being Present and Focused in Therapy00:38:53 - Beginning the Journey into Spirituality00:49:02 - Overcoming Self-Doubt and Impostor Syndrome00:58:59 - Curiosity for Human Behavior01:07:56 - The importance of understanding nuances in music and therapy01:17:01 - The Impact of Body Sensations on Talk Therapy01:26:43 - The Perils of Logical Thinking01:36:24 - Scams, brainwashing, and communism01:45:04 - Getting Stuck in Therapy01:54:59 - Differences in Therapist Approach02:05:16 - The Boredom of Average Ideas02:15:56 - Initial Therapy Sessions02:25:31 - Is therapy seen as a necessity?02:35:46 - Impostor Syndrome and Comparing Oneself to Others02:44:51 - Talking about Therapy and Specialization02:54:17 - The Power of Communication and Adjusting to Clients03:04:11 - Reading Between the Lines03:13:29 - Conclusion and FarewellFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Dec 28, 2023 β’ 3h 20min
Episode 78: How Your Stories Define Who You Are Today
π What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - Intro.0:16 - Jelena discusses her meeting with her supervisor and the challenges of being self-employed in the counseling field.15:22 - The speaker encounters a mysterious Christmas tree in a dark place and feels hesitant to approach it.30:19 - Differences between men and women and personal preferences, and how people may feel judged for their choices.44:37 - The discussion explores the behavior of conforming and contrarian attitudes in group settings.1:00:16 - The concept of agreeableness and its traits in personality psychology.1:15:01 - The speaker found success freelancing and learned the importance of caring about the quality of their work.1:30:25 - The impact of negative comments and generalizations on the speaker's ego and how it bothers them.1:45:38 - The concept of personality consisting of three parts and the influence of the parent, adult, and child parts on decision-making and behavior.2:00:54 - The behavior of judging and jealousy, and how individuals may try to cover it up.2:16:53 - The experience of working from home and feeling a sense of FOMO when seeing others socializing in the office.2:33:00 - Integrating their pride and emotions, comparing it to how they interact with their employees and children.2:47:57 - The need to approach problems like a scientist and the struggle with emotional fluctuations.3:03:38 - The speaker reflects on their past bravery and wishes to go back to their old self.Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Dec 22, 2023 β’ 1h 46min
Episode 77: Why Being Selfless Is A Selfish Act
π What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - Intro.0:20 - The importance of giving and receiving compliments.8:39 - The concept of natural selection and the survival of kind genes over unkind genes.17:26 - Discussion about the importance of kindness in the success of a dentist.24:44 - The video discusses whether individuals can be more kind and if they should advise others to do the same.32:49 - The video discusses the potential for unintentionally offending others through compliments and the difficulty in knowing what is offensive or not.40:36 - The discussion is about freedom of speech and personal responsibility for what is said.48:39 - The discussion is about the right to use the n-word and freedom of speech on university campuses.56:24 - The video discusses the story of Pinocchio and the role of consciousness in decision-making.1:05:01 - Importance of continuous consent in romantic and sexual activities.1:13:20 - The discussion revolves around the concept of consent in a relationship.1:22:09 - Discussion about the concept of work and consent in the context of BDSM and getting paid to be beaten.1:30:58 - The dynamics of forming emotional connections and the role of physical intimacy in relationships.1:39:27 - Importance of sex and the cultural significance of sex in different societies.Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Dec 15, 2023 β’ 2h 28min
Episode 76: Discipline vs Accountability, Good vs Smart Content, Theory vs Practice
π What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - Intro.0:16 - The issue of people not believing in advice and the reluctance to post on social media.6:42 - Setting a specific date or time for tasks or events creates pressure and increases the likelihood of them actually happening.11:44 - The video discusses the need for accountability even for activities that people enjoy, using the example of video games as a comparison.18:04 - Discussion about the need for group study sessions and support for those with ADHD in today's dopamine-rich environment.24:08 - The impact of ego on people's willingness to improve and take advice.30:09 - The difference between popular and critically acclaimed movies, and the concept of creating content for oneself vs. for others.35:59 - The importance of consuming both smart and good content for intellectual growth.42:27 - The importance of having a strong foundation and core idea for content creation, rather than relying on fancy words.48:25 - The speaker compares teaching skiing to teaching coding, emphasizing the importance of hands-on experience.53:38- The importance of genuine interest and inquiry when approaching a client in psychotherapy.59:37 - The conversation is about trying to remember a specific technique related to client therapy.1:05:34 - Theory without practical experience can be ineffective in teaching.1:10:59 - The importance of creating good content based on real-life experiences and making meaningful connections. 1:15:41 - Continue watching the full episode 76.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Dec 8, 2023 β’ 2h 58min
Episode 75: How To Turn A Side Hustle Into A Full Time Business
π What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - The podcast features a discussion on freelancing and entrepreneurship with Yelena and her boyfriend Marco.6:00 - Discussion about language barriers in a work setting.11:23 - The speaker reflects on their initial doubts and fears about starting a new session or project, but gains confidence through experience.16:43 - How as a business grows, it attracts clients with higher budgets and more experience, leading to fewer demanding clients.21:45 - The video discusses the importance of knowing one's role early on and the potential challenges of trying to do both design work and client management.26:49 - The role of a business consultant and addresses concerns about the design not being pretty.32:43 - Project payment structure and breaking projects into phases.37:12 - Discussion about dealing with difficult clients and building a portfolio in the freelance industry.42:40 - Acquiring clients as a freelancer and the importance of referrals in building a client base.48:23 - The importance of specialized expertise in various industries, including design and healthcare.53:27 - The importance of staying calm and confident when dealing with potential clients, even if they are not famous or well-known.57:53 - Continue watching the full episode 75.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Dec 1, 2023 β’ 3h 24min
Episode 74: 90% of My Ideas Come From The Process of Writing
π What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrEFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Nov 24, 2023 β’ 2h 31min
Episode 73: If You Have Time To Watch This, You Have Time To Make Content
Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Nov 22, 2023 β’ 1h 53min
Epidose 71: Ideas For Creating An Instagram Carousel
π What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - Intro.00:22 - The podcast discusses ideas for creating a carousel.9:48 - Sun & Jelena talk about their opinions and how they may differ from the general public's views.18:15 - Meeting successful and famous people gave the speaker confidence to strive for success and speak up.27:08 - Criticizes a person for being hypocritical and not genuinely caring about spreading their message.35:50 - Sun & Jelena talk about the philosophical question of whether the ends justify the means.44:29 - Values can change over time and can vary in strength, but some values, like not killing innocent people, are generally believed.53:00 - Sun & Jelena talk about the misconception that disagreeing with someone automatically makes them bad, using the example of illegal immigration in the United States.01:01:34 - Beliefs are shaped by our environment and experiences, not by ourselves.01:11:19 - Sun & Jelena talk about the idea of mental flexibility and how it relates to happiness and activism.01:19:05 - Sun & Jelena talk about inner beliefs and values that influence our actions, particularly in relationships and activism.01:28:05 - Sun & Jelena talk about their mood swings and how they are triggered by worries, but they do not last long and are not a clinical symptom.01:36:40 - Sun & Jelena talk about the importance of self-awareness and finding ways to calm yourself down during stressful situations.01:46:34 - Sun & Jelena talk about their past behavior of intentionally hurting others and expresses regret for it.01:52:50 - Outro.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Nov 22, 2023 β’ 2h 58min
Episode 70: My Process Of Storytelling Through Reflecting & Critical Thinking
π What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE0:00 - Intro.04:50 - Self-care.14:30 - Reflect on lessons already learned instead of constantly seeking new ones.28:50 - Sun & Jelena discusses the belief that one should change themselves to please others, using the example of speeding up when honked at from behind.42:05 - Building relationships often happens through small talks and situations over time.56:42 - Sun & Jelena reflects on their black and white personality and how it affects their belief in experience being the best teacher.1:08:23 - Sun & Jelena discusses the issue of intellectual laziness and how to encourage intellectual curiosity.1:21:56 - Young freelancers who have read Tim Ferris' books think they are experts and are hesitant to take on new opportunities.1:34:59 - Recognizing struggles in others is easier when you have experienced them yourself.1:48:10 - AWS is the largest hosting company in the world, even bigger than Google, and many big businesses started from AWS.2:01:54 - History is often written by the winners, leading to the misrepresentation of the true inventors and contributors.2:16:50 - Sun & Jelena finds the idea of being the vice president cool and discusses the concept of number two versus number one.2:29:34 - Google tracks links to determine website reputation based on other sources and the number of people who validate its content.2:44:29 - The conflict between the protagonist and the antagonist is what makes a story interesting.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Follow Jelena:Instagram: https://www.instagram.com/jelena.spremo/