
Authentic As F*ck with Sun Yi
Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Latest episodes

Mar 23, 2024 • 2h 13min
Story vs Lesson vs Instruction
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.In this episode 90 of AAF podcast: Story vs Lesson vs Instruction. Jelena and I having these deep discussion on what's a story vs lesson vs instruction. Comment, tag and share with someone who would love this. Enjoy! Chapters:00:00:00 - Introduction to Reesa Teesa00:00:03 - 50 Parts about Being Married00:00:06 - The Pathological Liar00:00:09 - The Existence of Red [Incomplete Transcript]00:00:10 - The Significance of Flags00:00:12 - Listen and Understand00:00:14 - A Different Side of Me00:00:15 - An Example of Sound00:00:17 - The Listener00:00:20 - Oh My Gosh, That's Me00:00:22 - The Point of the Story00:00:24 - Bias in Thinking00:00:26 - Success on Instagram00:00:29 - Going Through the Mud00:00:31 - Posting Terrible Content00:00:34 - The Impact of Frequent Posting00:00:36 - Terrible Times00:00:38 - Terrible Circumstances00:00:40 - Growing Your Account00:01:22 - What Is The True Lesson00:01:29 - The Right Way To Live00:01:31 - The Decision Tree00:01:38 - Living Through Fear00:01:59 - What Making Content Is Really AboutAlso join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena: https://www.instagram.com/jelena.spremo/

Mar 15, 2024 • 1h 33min
Harry Needham: Advice On Starting A Coaching Business From Zero
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.In this episode 89 of AAF podcast: Advice On Starting A Coaching Business From Zero. Harry shares his growth tactics and the strategic thinking that goes into his business coaching. Comment, tag and share with someone who would love this. Enjoy! Chapters:00:00:00 - Intro00:00:05 - Beginning the social media journey00:00:10 - Doing social media together00:00:15 - Deciding on a Plan00:00:20 - Going viral00:00:25 - Scaling the brand00:00:30 - Drawbacks 00:00:35 - The importance of a good work ethic00:00:40 - How to win00:00:52 - The difference between followers and real fans00:01:01 - Niches00:01:05 - Newsletters 00:01:10 - High Vs Low Ticket00:01:24 - The people around you00:01:31 - Reaching outFollow https://www.instagram.com/theharryneedham/ Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Harry Needham: Director, High Value ConsultingInstagram: https://www.instagram.com/theharryneedham/ Harry Needham started his personal brand in March 2020 and grew 100k followers organically in 9 months. After struggling to monetise, Harry learned the high ticket coaching model and since made over $1.5M in sales and helped clients globally make over $4.5M doing the same.

Mar 8, 2024 • 1h 7min
How To Prove Your Ideas Using Storytelling (Part Two)
Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - Society's Perspective00:00:02 - Life experiences00:00:04 - Creation of a Credit System00:00:06 - Deciding on a Plan00:00:08 - Time Management and Productivity00:00:10 - An Effort to Help00:00:12 - Getting Back from Someone00:00:14 - Accounting for All00:00:16 - The Ledger in Our Head00:00:18 - Who We're Supposed to Help00:00:19 - Living Our Best Life00:00:21 - Calculating Behavior00:00:23 - My Beliefs00:00:25 - Naivety and Self-Reflection00:00:28 - Thoughts and Ideas00:00:31 - Critical Thinking00:00:34 - Helping Myself Stay Open00:00:37 - Embracing Different Perspectives00:00:39 - Implementing Personal Filters00:00:44 - Starting A Subscription Based BusinessFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Mar 1, 2024 • 56min
Tamsen Fadal: How To Face Changes & Uncertainties In Life
AAF Episode 87 Trailer: https://youtu.be/92S3AduNJfsAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.In this episode, I talk to @TamsenFadalTV , an Emmy Award Winning TV Journalist, Storyteller, Author, Menopause Advocate.She tells us about her calling, why she’s passionate about it, and the stories that led her to where she is. Enjoy!Follow @TamsenFadalTV Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - The Importance of Evolving Stories00:00:01 - Are you really human?00:00:03 - Complete Agreement00:00:05 - The inevitability of change00:00:07 - The Scary Factor00:00:09 - Excitement and Fear00:00:11 - Do what you love00:00:12 - Missing Out on Opportunities00:00:14 - People's Opinions00:00:18 - Another Way They Dreamed00:00:19 - TBA00:00:21 - Going to the Other Side00:00:23 - Lunch with a Friend00:00:25 - A Surprise Encounter00:00:27 - Meeting Someone Unexpected00:00:29 - Parenting without children00:00:32 - Just Getting Started00:00:33 - Unintentional Words00:00:42 - Random Thoughts00:00:50 - UncertaintyFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://www.linkedin.com/in/sunyi-nightowls/Facebook: https://www.facebook.com/sun.yi.nightowlsThreads: https://www.threads.net/@sun.yiDomestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiYouTube: https://www.youtube.com/@UC52NhUquhOckeC5-Dmkmdlg Follow Tamsen Fadal: Instagram: https://www.instagram.com/tamsenfadal 🎙️Storyteller, Journalist, Author💖Menopause, Relationships, Wellnesshttps://www.youtube.com/tamsenfadaltvInquiries: info@tamsenfadal.comWebsite: https://tamsenfadal.komi.io/#personalbranding #storytelling #tamsenfadal

Feb 23, 2024 • 50min
Episode 86: How To Prove Your Ideas Using Storytelling w/ Jelena Spremo
Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - The Struggle of Creating Content00:03:01 - The Torture of Unfinished Projects00:05:42 - The Phases of Struggle and Success00:08:01 - The Influence of Childhood Experiences00:10:45 - Objective vs Subjective Reality00:13:16 - The Emotional Burden on Children00:15:49 - The Power of a Good Example00:18:14 - Trauma and Bonding00:20:48 - The Power of Simplicity00:23:18 - The Importance of the "Aha" Moment00:26:08 - Finding Obvious Truths00:28:48 - The Illusion of a Good Thing00:31:30 - Understanding the Negative Effects of Some Medicines00:34:02 - The Unexpected Consequences of Complimenting Children00:36:26 - The Importance of Examples00:38:49 - Letting the Dots Connect00:41:35 - The importance of adjusting your situations to your nervous system00:43:55 - The Importance of Having Will and Desire00:45:56 - Different Approaches to Teaching Swimming00:48:14 - Healing and Trauma: Challenging PerspectivesFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Feb 16, 2024 • 1h 37min
Episode 85: Generating Leads & Closing Sales For Solopreneurs w/ Tyler Archer
Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - Starting the Social Media Journey00:05:07 - From Zero to One: The Journey to Starting a Business00:10:01 - Balancing Work and Personal Life in Entrepreneurship00:15:20 - The Importance of a Strategic Approach in Sales00:20:00 - Teaching Sales and Business Skills to Solopreneurs00:24:45 - The Importance of Being Organized in Sales00:29:32 - Shortening the Sales Cycle00:34:28 - The Importance of Lead Generation in Business00:39:18 - The Roller Coaster of Sales and Success00:43:54 - The Importance of Building Trust and Having a Sales Process00:48:54 - The Mindset of a Business Owner00:53:42 - Overcoming Challenges in Business00:58:41 - The Importance of Experiencing Rejection01:03:15 - The Pitfall in the Market for Business Coaches01:07:53 - The Effectiveness of Scam Emails01:12:35 - The Drive to Succeed01:17:13 - Pursuing your Passion with Drive and Purpose01:22:26 - Sales Coaching for Business Growth01:27:32 - Setting Up a Sales Process and Lead Generation Machine01:32:23 - Rapid Changes for Clients01:37:03 - Wrapping up the Sales ConversationFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Tyler Archer:Linkedin: https://www.linkedin.com/in/tylerarchersalescoachingInstagram: https://www.instagram.com/thetylerarcher/

Feb 9, 2024 • 2h 28min
Episode 84: What Does It mean To Know Yourself
Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - Objectifying People00:07:35 - The Difference Between Online and In-person Interactions00:15:25 - The Complexity of Identities00:23:32 - Living Without Judgement00:31:14 - Behaving in Different Contexts00:38:26 - Making Decisions and Procedural Memory00:45:32 - The Importance of Listening to Your Authentic Self00:52:40 - Cheating and Guilt00:59:26 - Being Present and Reflecting01:06:13 - Listening to Your Conscience and Following Your True Self01:13:43 - Living as Your True Self01:21:15 - Finding your Authentic Self01:27:57 - Finding Your True Passion01:36:02 - Efficiently completing your tasks01:43:13 - Efficient Work and Leisure Activities01:50:48 - Finding Inspiration in Creative Work01:58:15 - The Benefits of the Buddy System02:05:48 - Spicy Tolerance in Relationships02:13:22 - The Behavior of Toxic Relationships02:20:52 - The Danger of Beta Males Mimicking Alpha Males02:28:00 - Farewell and See You Next WeekFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Feb 2, 2024 • 3h 34min
Episode 83: You Can't Tell A Story Without Knowing Who It's For
Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - A Lesson on Overthinking and Breaking the Rules00:11:48 - Setting Expectations and Overthinking00:21:49 - Finding a Way to Function Together00:32:31 - Overthinking and Trust Issues00:43:01 - Inspiring Courage and Overcoming Trust Issues00:53:24 - Overcoming Criticism and Building Emotional Resilience01:04:15 - Overcoming Fear and Building Trust01:14:54 - Trust and Relationships01:25:23 - Understanding the Complexity of Giving Advice in Relationships01:36:39 - The Biology of Gender and Social Constructs01:46:32 - Gender biases and societal expectations01:57:47 - The Incentive System and Single Motherhood02:08:29 - The Narrative of Being Smart vs Caring02:19:39 - The Danger of Blindly Following Authority02:30:43 - The Tradeoff of Freedom in Vaccine Mandates02:41:40 - The Fear and Paranoia Surrounding the Virus and Vaccines02:51:48 - The role of regulation and competition in building construction03:01:43 - Freedom and Survival03:12:59 - A Survivor's Peaceful Spirit03:23:37 - The Power of Vulnerable Sharing03:33:58 - Conclusion and FarewellFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Jan 26, 2024 • 2h 12min
Episode 82: How You Do Anything Is How You Do Everything
Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - Resolving Anger in Relationships00:07:16 - Dealing with Anger in a Relationship00:14:22 - Getting Over the Need for Perfection00:20:30 - Finding Happiness in the Boring Moments00:26:49 - The Highs and Lows of Achievement00:33:02 - The Importance of Marriage Contracts00:39:24 - Learning from Failure and Shadowing00:45:29 - Unique Live Streaming on TikTok00:52:31 - TikTok vs Instagram Live00:59:33 - The Preparations and Dedication of High Performers01:06:04 - The Success of Novak Djokovic01:12:26 - How you do anything is how you do everything01:19:04 - Overcoming the Fear of Making Mistakes01:26:37 - How Your Personality Affects Your Life01:33:06 - Connecting Personal Life and Career01:39:37 - The Journey to Perfection01:46:11 - The Difference Between Craft and Content01:52:29 - Speaking to My Audience01:58:53 - Creating a Story Bank02:05:02 - The Power of StorytellingFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/

Jan 19, 2024 • 2h 26min
Episode 81: Why All Or Nothing Mentality Is A Victim Mentality
Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together.Chapters:00:00:00 - The Joy of Novelty and Awareness00:07:05 - The Difference between Watching in Person and on Screen00:14:13 - The Hierarchy of Victimhood00:21:18 - Fragility and entitlement in society00:28:34 - The Repercussions of Social Media Usage00:34:52 - The Manipulation of Data00:42:18 - The Backfiring of Lying Politicians00:49:23 - Loser Mentality vs. Winner Mentality00:57:57 - Understanding Personal Agency01:05:19 - Setting Healthy Boundaries01:11:45 - The Myth of Clear Boundaries01:19:02 - Setting Boundaries with Loved Ones01:26:44 - Being too Accommodating01:34:36 - Setting Clear Boundaries and Expectations01:42:12 - Boundaries and Personal Stories01:49:04 - Managing Time and Boundaries01:57:08 - Setting Personal Boundaries02:03:30 - Offering Quality Service02:10:45 - Life's Journey without a Map02:18:03 - Finding Balance and Setting Boundaries02:25:31 - Sharing Good Content and New IdeasFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Facebook https://www.facebook.com/sun.yi.nightowlsThreads https://www.threads.net/@sun.yiDomestika: https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jelena:Instagram: https://www.instagram.com/jelena.spremo/