Authentic As F*ck with Sun Yi Episode 47: Building Communities + Bonus Coaching On Brand Storytelling
28 snips
May 26, 2023 AI Snips
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Episode notes
Set Realistic Engagement Expectations
- Expect only ~10% of active community members to regularly engage.
- Design for lurkers and optimize value for the minority who will participate.
Solve One Measurable Problem First
- People join to solve one big, urgent problem, not vague missions.
- Nail one specific measurable outcome before expanding offerings.
Use Growth As The Entry Offer
- Focus your community on helping members grow Twitter followers/engagement first.
- Use that measurable win as the primary hook to attract and retain members.