
1 Insight
If you’re the most interesting person in the room... you’re in the wrong room.1 Insight - coaching for high-level leaders becoming high-level coaches. Because a single insight can change EVERYTHING...Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.Rich sees what most people cannot see – and he dares to say what most people would not say. And each week on this podcast, he will be challenging the thinking of high performers – from leaders in the corporate world, to successful entrepreneurs, to military veterans to high level coaches. 1 INSIGHT… because a single insight can change everything.
Latest episodes

16 snips
Aug 8, 2024 • 33min
S23EP10: Want a new type of client? This will help...
Mash, a coach for high-level entrepreneurs, and Sayoko, who supports women with immigrant backgrounds and military veterans, dive into transformative strategies for attracting new clientele. They explore the power of research projects to enhance client interactions and discuss the importance of authentic connections, particularly with venture capitalists and affluent philanthropists. The conversation highlights effective questioning techniques and the motivations behind women's philanthropy, providing actionable insights for coaches to elevate their practices and client relationships.

7 snips
Jul 25, 2024 • 21min
S23EP09: Stop Complexifying
Amber, a coach launching a new program for high-level clients, joins the discussion on simplifying complex ideas. They explore the art of breaking down intricate concepts into actionable steps. Topics include the importance of creating space for reflection and the value of experiential learning in business. Amber shares insights on transforming casual connections into committed partnerships and establishing an energetic coaching environment. The conversation also touches on strategies for effective enrollment and fostering deeper commitment among clients.

Jul 11, 2024 • 30min
S23EP08: How to Take A Summer Away From Coaching
In this engaging conversation, Rich, a seasoned leader with extensive coaching insights, explores the transformative power of taking breaks from coaching. He emphasizes the balance between personal growth and leadership, sharing how life changes like parenthood shape strategies. Rich advocates for intentional self-reflection and quality interactions, while also discussing the importance of structured independence for clients. Additionally, he encourages embracing the journey of mastery through personal setbacks, reminding listeners that growth often comes from the challenges faced.

8 snips
Jun 27, 2024 • 22min
S23EP07: You Need A “Secret” Menu...
Experienced leader in theatre and successful CEO coach discuss coaching techniques. Topics include imposter syndrome, bio writing, and creating a 'secret' menu for clients. Insights on auditioning clients, retreats for personal growth, and the transformative power of coaching.

Jun 13, 2024 • 23min
S23EP06: JFDI Theory..
Today I’m coaching Mehala, who has a background in the corporate world and has been coaching for almost 5 years. And Shannon, who is completely new to coaching. We talk about the “boom–bust cycle for coaching,” the importance of getting back to basics, “ABC: always be creating clients”, and the problem with playing small vs constantly seeking out clients with bigger problems and bigger challenges...” Enjoy! Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

May 30, 2024 • 24min
S23EP05: "Hey, what do you do?"
Diane, a seasoned coach with two decades of experience, teams up with Ray, a highly-referred coach for startup founders, renowned for his client referrals from VCs. They tackle the anxiety surrounding the question, 'What do you do?' and explore how to attract ideal clients through courage and shared values. The duo emphasizes the significance of authentic communication over traditional metrics of success. Their personal stories fuel a commitment to building meaningful connections in the coaching landscape.

5 snips
Apr 18, 2024 • 34min
S23EP04: You're Meant to Challenge the Status Quo
Kate, a trusted advisor to world leaders, and Scott, a seasoned corporate professional, dive into the challenges of self-doubt in coaching. Kate learns that her fears signify the caliber of her clients, while Scott discovers the transformative power of meaningful conversations. They discuss the critical nature of personal connections in coaching and the importance of building a strong network through trust and referrals. Ultimately, they explore how embracing confidence can enable them to challenge the status quo in their professional relationships.

Apr 4, 2024 • 28min
S23EP03: Psychographics vs Demographics
Guests Mary Grant and David Watson discuss transitioning into coaching and making a bigger impact. They explore the significance of understanding client psychographics, not just demographics, to create meaningful coaching relationships based on shared values. The conversation emphasizes the importance of personal connections, effective communication through personalized videos, and filtering client calls for quality interactions.

Mar 21, 2024 • 19min
S23EP02: The Power of Simplicity
Exploring the power of simplicity in coaching, with a focus on a tool called Research Project that benefits both Michelle and Dave. The podcast delves into the challenges faced by successful business owners and the importance of referrals and serving creative clients. It also highlights the significance of unlocking client insights for long-term relationships.

Mar 7, 2024 • 33min
S23EP01: I Can Get You Any Client - With Sarah and Linley
In this lively discussion, Sarah, a newcomer to business coaching, engages with Linley, an experienced participant. They dive into strategies for attracting high-performing clients with authenticity. The conversation touches on the importance of storytelling and confidence in proposals. Both guests explore how to navigate client resistance and address difficult dialogues to foster trust. Sarah and Linley also reflect on rethinking value and pricing strategy, emphasizing that pricing should be a choice, not a reflection of self-worth.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.