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S23EP03: Psychographics vs Demographics
Apr 4, 2024
Guests Mary Grant and David Watson discuss transitioning into coaching and making a bigger impact. They explore the significance of understanding client psychographics, not just demographics, to create meaningful coaching relationships based on shared values. The conversation emphasizes the importance of personal connections, effective communication through personalized videos, and filtering client calls for quality interactions.
28:23
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Quick takeaways
- Understanding psychographics over demographics is key to finding ideal clients.
- Building personal connections and engaging with psychographic traits like mission-driven goals lead to strategic decisions.
Deep dives
Insight around Coaching Top Performers
Coaching top performers involves understanding that success can lead to loneliness and imposter syndrome. An important aspect is to support clients who may be more successful and intelligent than you initially realize. The podcast emphasizes the impact of a single insightful moment that can transform one's perspective and lead to significant changes in life.
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