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S23EP03: Psychographics vs Demographics
Apr 4, 2024
Guests Mary Grant and David Watson discuss transitioning into coaching and making a bigger impact. They explore the significance of understanding client psychographics, not just demographics, to create meaningful coaching relationships based on shared values. The conversation emphasizes the importance of personal connections, effective communication through personalized videos, and filtering client calls for quality interactions.
28:23
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Quick takeaways
- Understanding psychographics over demographics is key to finding ideal clients.
- Building personal connections and engaging with psychographic traits like mission-driven goals lead to strategic decisions.
Deep dives
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