S23EP03: Psychographics vs Demographics
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Client Selection and Mindset in Coaching
The chapter delves into the importance of client selection and mindset in the coaching business, emphasizing the significance of deep-felt experiences, personal connections, and admiration when enrolling clients. It touches on transitioning from different industries to coaching, managing client creation challenges, and embodying a mindset of selectiveness and needlessness. The dialogue explores the power of psychographics in understanding clients' values and creating impactful coaching relationships based on shared values and passions.
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