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S23EP10: Want a new type of client? This will help...
Aug 8, 2024
Mash, a coach for high-level entrepreneurs, and Sayoko, who supports women with immigrant backgrounds and military veterans, dive into transformative strategies for attracting new clientele. They explore the power of research projects to enhance client interactions and discuss the importance of authentic connections, particularly with venture capitalists and affluent philanthropists. The conversation highlights effective questioning techniques and the motivations behind women's philanthropy, providing actionable insights for coaches to elevate their practices and client relationships.
32:55
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Quick takeaways
- Successful individuals often experience loneliness and imposter syndrome, highlighting the need for connection and support despite their achievements.
- Coaches can enhance their appeal to new client categories by focusing on shared psychographics and cultivating relationships based on mutual curiosity and value.
Deep dives
The Loneliness of Success
Success can lead to feelings of loneliness and imposter syndrome, as even the most accomplished individuals often find themselves isolated in their achievements. The podcast emphasizes that the perception of being the most interesting person in the room may indicate a misalignment; in such cases, those with greater success may need support more than they outwardly express. This insight suggests that successful individuals, despite their accomplishments, may crave connection and support to navigate their journeys. Recognizing this dynamic can lead coaches to better position themselves as valuable allies for their high-achieving clients.
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