S23EP10: Want a new type of client? This will help...
Aug 8, 2024
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Mash, a coach for high-level entrepreneurs, and Sayoko, who supports women with immigrant backgrounds and military veterans, dive into transformative strategies for attracting new clientele. They explore the power of research projects to enhance client interactions and discuss the importance of authentic connections, particularly with venture capitalists and affluent philanthropists. The conversation highlights effective questioning techniques and the motivations behind women's philanthropy, providing actionable insights for coaches to elevate their practices and client relationships.
Successful individuals often experience loneliness and imposter syndrome, highlighting the need for connection and support despite their achievements.
Coaches can enhance their appeal to new client categories by focusing on shared psychographics and cultivating relationships based on mutual curiosity and value.
Deep dives
The Loneliness of Success
Success can lead to feelings of loneliness and imposter syndrome, as even the most accomplished individuals often find themselves isolated in their achievements. The podcast emphasizes that the perception of being the most interesting person in the room may indicate a misalignment; in such cases, those with greater success may need support more than they outwardly express. This insight suggests that successful individuals, despite their accomplishments, may crave connection and support to navigate their journeys. Recognizing this dynamic can lead coaches to better position themselves as valuable allies for their high-achieving clients.
The Research Project Approach
Using a research project is presented as an effective strategy for coaches aiming to attract clients from new or elevated categories. In one specific example, a coach seeking to work with venture capitalists can formulate a white paper that explores the future of venture capital, positioning themselves as a peer seeking insights rather than a novice. This approach not only facilitates meaningful interactions with respected figures in the industry but also establishes credibility by demonstrating a commitment to understanding their experiences. The dynamic shifts from looking up to building professional relationships based on mutual value and curiosity.
Identifying Ideal Client Mindsets
Defining an ideal client goes beyond demographics to encompass psychographics—specifically, the mindsets that drive their success and engagement. The discussion highlights the value of working with clients who possess a relentless determination, a commitment to lifelong learning, and a desire to give back. For example, one coach expressed an interest in high-net-worth women who share these traits, moving away from a simple monetary focus to a deeper alignment in values and aspirations. This refined targeting allows coaches to connect more authentically with clients who resonate with their mission and style.
Mash coaches high-level entrepreneurs in the startup world. And Sayoko coaches women with an immigrant background as well as military veterans.
But Mash now wants to coach VCs. And Sayoko wants to coach high net worth women who are philanthropists.
Listen in as I give them both a tool to help up-level their clientele. As I coach them, I’ll be coaching you...
Enjoy! Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/
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