Diane, a seasoned coach with two decades of experience, teams up with Ray, a highly-referred coach for startup founders, renowned for his client referrals from VCs. They tackle the anxiety surrounding the question, 'What do you do?' and explore how to attract ideal clients through courage and shared values. The duo emphasizes the significance of authentic communication over traditional metrics of success. Their personal stories fuel a commitment to building meaningful connections in the coaching landscape.
The podcast emphasizes the vital role of genuine relationships and service in coaching, shifting focus from marketing to client connection.
Coaches are encouraged to answer the 'What do you do?' question with engaging personal stories to foster deeper connections with potential clients.
Deep dives
The Loneliness of Success
Success often comes with a sense of isolation, as accomplished individuals can feel like imposters despite their achievements. In the podcast, it is emphasized that even the most interesting person in the room may find themselves in the wrong context, underscoring the need for meaningful connections. Successful clients, who may appear unaffected by their status, often require support more than others realize. Coaching becomes a journey of insight, where a moment of clarity can transform one's perspective and life.
Recommitment to Service
One profound takeaway from the coaching session was the importance of recommitting to service and connection in the coaching process. One participant reflected on their realization of becoming too focused on marketing tools such as social media and email campaigns, losing sight of the fundamental goal of serving clients. The insightful questions posed during the coaching prompted a renewed dedication to fostering genuine relationships and serving others. Ultimately, this shift in focus revitalized the participant’s coaching practice, offering a refreshing sense of relief and direction.
Articulating What You Do
A significant challenge discussed in the coaching session was how to effectively communicate one's role as a coach to potential clients. Role-playing scenarios highlighted the necessity of engaging conversations rather than standard scripted responses. Coaches were encouraged to approach the dreaded 'What do you do?' question with intrigue and personal narratives that reflect their values and mission. This approach allows for deeper connections, ensuring that the response resonates with those seeking support, ultimately leading to more meaningful interactions.
Diane has been coaching for 20 years and Ray is a coach to start up founders who is so good that his clients come mainly by referral from VCs.
Diane wants help filtering for her dream clients. And Ray wants help answering that question we all dread, “Hey, what do you do?”
Enjoy! Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/
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