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S23EP05: "Hey, what do you do?"
May 30, 2024
Diane, a seasoned coach with two decades of experience, teams up with Ray, a highly-referred coach for startup founders, renowned for his client referrals from VCs. They tackle the anxiety surrounding the question, 'What do you do?' and explore how to attract ideal clients through courage and shared values. The duo emphasizes the significance of authentic communication over traditional metrics of success. Their personal stories fuel a commitment to building meaningful connections in the coaching landscape.
23:59
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Quick takeaways
- The podcast emphasizes the vital role of genuine relationships and service in coaching, shifting focus from marketing to client connection.
- Coaches are encouraged to answer the 'What do you do?' question with engaging personal stories to foster deeper connections with potential clients.
Deep dives
The Loneliness of Success
Success often comes with a sense of isolation, as accomplished individuals can feel like imposters despite their achievements. In the podcast, it is emphasized that even the most interesting person in the room may find themselves in the wrong context, underscoring the need for meaningful connections. Successful clients, who may appear unaffected by their status, often require support more than others realize. Coaching becomes a journey of insight, where a moment of clarity can transform one's perspective and life.
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