Sales Maven

Truly compelling sales copy feels like your right in a conversation with someone. This is how you keep readers engaged and following each word. Do you know how to keep the conversation going with your ideal clients? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to write more compelling sales copy for your offers on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares easy tips to make sales copy more engaging and compelling. Nikki bridges language and patterns to help sales copy stand out and connect the reader with what you’re selling. Listen as Nikki talks about how you can create outstanding and compelling sales copy in your unique voice. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [01:53] - First, get rid of one word and replace it with this word instead. [03:18] - Connect the reader with what you’re selling. [06:13] - What will make your sales copy stand out?  [08:04] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Are you maximizing the connections from your speaking opportunities? It’s something to think about since those connections, when nurtured and authentic, usually turn into monetary opportunities. Set yourself up for success when you take on your next speaking engagement. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to monetize speaking opportunities during this Sales Success Story on this episode of the Sales Maven Show. Business owners hire Mary Beth Simon to show them how to create contingency plans that prepare them and their teams for an extended vacation or the unexpected. She is the CEO of Niche Partnership Consulting, as well as a national conference speaker and a certified Les Mills BodyBalance instructor after retiring from 30+ years at Vanguard. Her belief in continuous learning is the fountain of youth and she is on a mission to show you how to keep money flowing into your business while you’re away. In today’s episode, Nikki and Mary Beth talk about how Mary Beth leveraged her speaking opportunity into more clients, a longer waitlist, and deeper connections. Actually, this conversation is an update from the On-Air Coaching Call with Mary Beth. She applied Nikki’s guidance to her unique situation and has results to share. Listen as Nikki talks about having all the elements in place to fuel monetary opportunities during and after speaking engagements. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [01:28] - Who does Mary Beth help? [03:53] - Have all of your plans in place so you  and your team feel confident. [05:42] - Mary Beth talks about preparing for her speaking engagement. Was she nervous? [08:14] - Weave stories into your public speaking. [10:34] - Mary Beth shares what tools she used to connect with the audience in real-time. [12:14] - What happened after Mary Beth’s speaking engagement? [14:27] - Stay connected to your audience. [16:58] - Does Mary Beth have any funny stories from her speaking engagement? [19:57] - Do you have support when you take on speaking opportunities? [22:20] - The members in the Sales Maven Society are a wealth of resources.  [24:40] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Mary: Mary Beth Simon LinkedIn Free Resource from Mary: Contingency Planning Kit  Previous Episode: Public Speaking and How to Monetize It: On-Air Coaching Call

Anything with longevity needs a secure foundation. Businesses especially need this since the world is constantly changing. Are you aware of what foundation your business stands on? For new entrepreneurs and entrepreneurs with years of experience, it’s time to do maintenance on business basics. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn or revisit the basics of starting a business on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares the basics of starting a business through the lens of the selling staircase. Nikki talks about the foundation to lay for your business to have successful sales conversations. See your business from the buyer’s perspective and craft an experience that is mutually beneficial. Listen as Nikki talks about creating curiosity for clients, being curious as an entrepreneur, asking good questions, and learning sales. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [03:16] - You want to ensure you set your sales conversations for success. [06:05] - Are you creating curiosity for your potential clients? [07:36] - Are you curious as an entrepreneur? [09:47] - Identify if you and the potential customer are actually beneficial to each other. PART 1 [10:25] - Identify if you and the potential customer are actually beneficial to each other. PART 2 [12:59] - Can you communicate your pricing confidently? PART 1 [15:04] - Can you communicate your pricing confidently? PART 2 [17:03] - You get to close sales by learning the selling staircase. [19:41] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast Episode: Closing Sales Five Steps At A Time Book: The Selling Staircase: Mastering the Art of Relationship Selling  

You probably have your own stories about poor sales service when someone really misses the mark with you. You become less of a fan for the brand or your curiosity completely fades. Now imagine hiring a sales team that has your audience feel disconnected. Instead, give your audience an awesome experience by prepping your team. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn what a sales team needs to do to earn business on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares how you can support your sales team to improve how they build your business. Sales teams perform better when they are up to date on your sales process and trained to guide your audience through your sales flow. You want to foster an experience that inspires your audience to trust your team’s assistance. Listen as Nikki tells a real-life experience of some not-so-great sales service and how you can use this cautionary tale to improve your sales team strategy. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [01:56] - If people are hesitant about the first step, build a way for them to test it out. [03:50] - Does your sales team do this? [06:39] - Make sure your sales team knows how to set up and transition each step of the sales process. [08:34] - Don’t assume clients know about your background. [10:18] - Are you giving your audience relevant content? [12:41] - “What questions come to mind?” [14:53] - Make sure you provide comments as a seller.  [16:58] - What are the next steps? [19:05] - Understand how to explain your packages and invite the audience to sign up for it. [21:55] - What are your clients experiencing when they interact with your sales team? [23:52] - “Invest in your people.” [26:07] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven  

The hardest part about difficult conversations: They cannot be avoided. You can try to put them off, then eventually, you reach the final blow where they must be addressed. Prepare your communication to navigate difficult conversations instead of creating more stress for yourself later on. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to have difficult conversations during this Sales Success Story on this episode of the Sales Maven Show. Sara Skowronski is a Senior Human Resources professional with over 18 years progressive experience in assisting in the rapid growth of several Bay Area businesses. She is the Principal Consultant at Eos Human Resources, where she and her team consult start-up and small employers who are not yet ready for a full time Human Resources staff but are in need of access to the knowledge required to be an employer. Eos HR’s clients come from a variety of industries including finance, design, engineering, food service, and more. In today’s episode, Nikki and Sara talk about having straightforward communication with clients and team members. Sara shares her process for guiding clients through HR tasks and talks about how she moved her own team members into roles with more responsibility. Most of her strategies come from building long term relationships, being willing to commit to open communication, and investing in people’s capabilities. Listen as Nikki and Sara discuss how to give clear expectations and how to back those expectations up with action. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [00:55] - Sara Skowronski explains how her team guides the HR process. [03:44] - “What are the rules?” [06:07] - Review your policies so you can keep up with the changing world. [08:08] - Sara focuses on creating long term relationships. [10:29] - “How can I make this process easier?” [13:05] - What kind of success has Sara seen lately? [15:46] - Sara likes to share her success and learnings with her team. [18:27] - How does Sara get centered and gather her focus? [20:53] - Sara talks about how she moved team members into roles with more responsibility. [23:21] - Be willing to commit and invest. [26:12] - It’s okay to not know something and have questions. [28:45] - You can get so much more out of your team if you work on communication. [31:34] - Take ownership of communication, especially when it feels off. [33:37] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Sara: Sara Skowronski eoshr.com/  Instagram | Facebook | LinkedIn | YouTube 

Ruthie Sterrett, a content strategist and founder of a content management agency, shares her insights on using social media effectively. She emphasizes the need for entrepreneurs to engage mindfully and avoid the pitfalls of doom scrolling. Ruthie discusses strategies for creating authentic content that resonates with audiences, balancing marketing intentions with personal authenticity. The conversation also highlights the importance of reflecting on one’s offerings to develop true value in content creation, making social media a tool for meaningful connection.

Your email list is like running a cozy neighborhood cafe or helpful community center. Timely resources, community wins, and great deals can all be found here, and your regular customers love seeing what’s new. How can you maximize your email list for more regular business? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to maximize your email list during this Sales Success Story on this episode of the Sales Maven Show. Faithann Basore is a wife, mother, and small business owner who calls Moore, a suburb of OKC, home. She married her high school sweetheart Dave 27 years ago, and is the mom of four children and 3 grandsons. Eight years ago, she and her husband seized an opportunity to buy her brother’s window cleaning route. Together, Dave and Faithann, have turned the route into a thriving, growing business that serves much of the OKC metro area. Their company, Window Cleaning Plus, brings nature into focus for homeowners, and brightens curb appeal for businesses through professional window cleaning. In today’s episode, Nikki and Faithann talk about running a successful email marketing campaign. Faithann believes in providing great service, having integrity with your work, and setting a new status quo. She shares how Nikki’s content inspired her email campaigns that foster audience relationships and create new expectations. Listen as Nikki and Faithann discuss how increasing the lifetime value of an existing customer and an existing offer is a strategy to scale your business in a more secure way. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [00:56] - Faithann Basore talks about her commercial window cleaning business and how she usually gets business. [03:05] - Faithann explains why clean windows play a role in how customers view businesses. [06:02] - “Now that is service.” [08:35] - Faithann shares why having supportive customers sets a new status quo. [10:54] - When did Faithann get inspired to run a window cleaning business? [12:45] - An email list is an asset. [14:12] - Faithann shares her original thoughts behind improving her email campaign strategy. [16:58] - “We’re just getting started.” [18:45] - Building a solid relationship with clients gives a business more security in the long run. [20:40] - What response has Faithann seen since sending email sequences? [23:13] - Faithann says this aspect of writing became easier after sending a few email sequences. [25:42] - “There’s momentum in action.” [28:03] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Faithann: Faithann Basore Instagram | Facebook

A lot of entrepreneurs look at SEO as a task list with so much to do and many moving parts. Sure, SEO has a technical part. However, what’s more important is knowing who you’re targeting and knowing how to speak to your audience in a way that’s helpful to them. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to crafting an SEO Strategy for your business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Cinthia Pacheco is the owner and founder of Digital Bloom IQ, a Digital Marketing Agency specializing in helping Health and Wellness brands grow their businesses and heal the world. She and her team are incredibly passionate about assisting female founders in making an impact and partnering with their clients to reach more people who are already searching for them online. After five years of corporate working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on creating a digital marketing agency that specializes in SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of their healing talents. In today’s episode, Nikki and Cinthia talk about how to understand your audience and do an audit to improve your SEO Strategy. Cinthia calls for you to remain curious and open minded so you can ask yourself  “Who do I want to impact?” She also uncovers why SEO is more about refining content than pumping out content. Listen as Nikki and Cinthia discuss how to discover the search persona of your ideal audience, which content gets the most traction, and how long it takes to see results. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [02:14] - Cinthia Pacheco says it’s powerful to take ownership of your SEO. [04:15] - “Who do you want to impact?” [06:17] - Cinthia explains how to discover the search persona of your ideal audience. [08:26] - Be on the lookout for different nuances your audience may experience. [10:06] - What are the goals of Cinthia’s SEO strategy? [13:02] - Your data might not always look like an upward trend. Here’s how you can still learn and grow in that opportunity. [15:51] - Cinthia talks about why SEO is more about refining content than pumping out content. [17:41] - How can entrepreneurs reach the goals of their SEO strategy? [19:31] - Do long blog posts really rank better? [21:44] - Cinthia shares her go-to tips and fixes for your SEO strategy. [24:22] - Why is doing SEO like going to the gym? [26:55] - How long until you see results with SEO? [29:33] - Cinthia talks about why it’s important to build a base knowledge of SEO, even if you plan on outsourcing. PART 1 [32:24] - Cinthia talks about why it’s important to build a base knowledge of SEO, even if you plan on outsourcing. PART 2 [34:01] - Cinthia shares she has this type of training certification and it changed her mindset about business. [36:53] - What is Cinthia up to lately? [39:01] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Cinthia: Cinthia Pacheco Digitally Overwhelmed Podcast   How to Hire an SEO Expert Homegrown Traffic SEO Course Instagram  

Thought leadership is like sharing another path to a solution or another way to understand a concern. Your unique storytelling and experience gives your audience a new choice. How can you organize your perspective into thought leadership? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Angela Foster brings up questions about thought leadership and sales in an on-air coaching call on this episode of the Sales Maven Show. With 20+ years as an executive in the fashion and beauty space, Angela Foster is now a Petite Style Coach. Busy, high-achieving, Petite women hire her to create a closet filled with clothes to fit their height and flatter their body shape. Her clients go from having a closet packed with clothes yet feeling like they have nothing to wear to being confident and excited to get up and get dressed. With this new confidence in quickly and easily selecting the right outfit for each occasion, clients save time and energy so they can focus on what really matters: crushing their goals and making a more significant impact. In today’s episode, Nikki and Angela identify ways to build thought leadership. Angela holds her own philosophy on style and body shapes. She already has a unique perspective, so Nikki gives tips on how to introduce the philosophy and where to share it. Nikki also explains how a unique story or explanation is yours to consistently tell to your audience. Listen as Nikki and Angela talk about thought leadership as a question of “What is your unique perspective to share?” Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [00:54] - Angela Foster shares the top ways she helps women build the ultimate closet. [02:41] - What is Angela’s approach to body shapes? [05:11] - Purge the stuff that doesn’t work. [07:02] - What is your unique perspective to share? PART 1 [09:36] - What is your unique perspective to share? PART 2 [11:53] - People usually talk about the same topic for years in many different ways. [13:52] - How can entrepreneurs share their thought leadership? [16:35] - People always revisit their favorites. [19:34] - Angela appreciates her fellow Sales Maven Society members. [22:30] - Angela shares how Nikki helped change her mindset about sales. [24:57] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions    Find Angela: Angela Foster LinkedIn To download free Resources from Angela:  angelastylecoach.com/salesmaven 

Can you think of an unspoken rule or open secret you know about? These are often topics that seem taboo to bring up, so people avoid them out of fear. In sales conversations, there’s a question that is openly known for its reputation of being “awkward.” You might want a different experience from that. You want to go out and confidently close more business. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn why avoiding this sales question is a deal killer on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares the sales question you don’t want to avoid, and why it kills the deal if you do. It can be pesky sales questions that derails the deal if you haven’t figured out how to approach the topic. Nikki offers language to be upfront about this question, and she shares what usually happens when you don’t take care of this detail properly. Listen as Nikki explains how to not waste time and energy being afraid to ask this question. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [03:17] - If you are making any type of proposal, you need to ask this question. [06:17] - Don’t move forward until you have the details. PART 1  [08:27] - Don’t move forward until you have the details. PART 2 [10:52] - It’s okay to bless and release clients that don’t fit. [12:47] - Stand in your place of power and credibility. [14:41] - Nikki encourages you to set the stage for your services so you can attract your ideal clients. [17:36] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven