

Sales Maven
Nikki Rausch
Feel awkward selling your services? You’re not alone.
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
Episodes
Mentioned books

May 22, 2023 • 27min
Selling To C-Suite: On-Air Coaching Call
At the core, people are people. Each person wants to be seen and appreciated no matter their level of profession. This is why making the effort to appreciate someone, helps you stand out. How can you extend acknowledgment and kindness in your connections? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Teri Schmidt brings up questions about connecting with C-suite leaders in an on-air coaching call on this episode of the Sales Maven Show. Teri Schmidt is the CEO of Stronger to Serve Coaching & Teambuilding where new and mid-level leaders hire her to gain the clarity and confidence they need to unleash potential, drive team performance, and make their workplaces more compassionate and just. She also hosts the Strong Leaders Serve podcast inspiring leaders to make their workplaces more compassionate and just through their leadership, without burning out. In today’s episode, Nikki and Teri talk about building relationships and rapport using authenticity. Teri is passionate about launching leaders into courageous impact and she’s ready to expand her connections inside Corporate America. Nikki shares strategies for approaching companies while offering intentional tips about how to make mutually beneficial connections. Listen as Nikki and Teri talk about engaging people to cultivate real connections, especially with people in leadership or decision-maker roles. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:43] - Teri Schmidt explains how she collaborates with leaders who focus on empowering team members. [02:27] - Teri helps leaders navigate barriers and lack of resources. [04:51] - Is it ever too early to invest in leadership? [07:39] - Teri and Nikki recall Teri’s role in the Sales Maven Society holiday event. PART 1 [10:12] - Teri and Nikki recall Teri’s role in the Sales Maven Society holiday event. PART 2 [11:41] - Who are the people that you want to build relationships with? [13:37] - Don’t shy away from opportunities to engage people you want to build rapport with. [16:04] - Nikki talks about building rapport from an authentic place. [18:35] - Making the effort to appreciate someone helps you stand out. [20:24] - How can you build connections with people at corporate companies? PART 1 [22:45] - How can you build connections with people at corporate companies? PART 2 [24:46] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Teri: Teri Schmidt LinkedIn Strong Leaders Serve podcast Leadership Voice Workbook: www.strongertoserve.com/leadershipvoiceworkbook

May 15, 2023 • 23min
Customer-Centric Marketing - Attracting Your Ideal Clients - Sales Success Story
Sometimes the words other people associate with you are different from what you think. To attract your ideal clients, it’s important to know your audience’s interpretation of your reputation. Are you aware of how your audience describes you? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about customer-centric marketing and attracting your ideal clients during this Sales Success Story on this episode of the Sales Maven Show. Jen Hope is an accomplished leadership coach with over a decade of experience in helping entrepreneurs and tech leaders thrive. With a background in high-growth marketing and extensive knowledge in executive coaching, she has built a reputation as one of Seattle’s best business coaches. Her client list includes companies like Tenable, Amazon, Uplevel, DocuSign, Avalara, Compass, Simple Bank, Trupanion, and TomboyX. In today’s episode, Nikki and Jen talk about understanding your authentic leadership brand. Jen shares how her process using data research around human behavior looks at a leader’s reputation and impact to improve future operations. Listen as Nikki and Jen talk about ways to research reputation, reasons why being skilled doesn’t mean someone is a great leader, and tips to rethink your brand. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:45] - Jen Hope helps you understand your authentic leadership brand. [03:37] - How do leaders figure out when to focus on their brand? [05:41] - Having good skills doesn’t mean that someone’s meant to be a leader. [08:18] - What’s the difference between identifying as a leader and identifying as a manager? [10:55] - Vision is part of achieving. [12:55] - Jen says Nikki inspired her to leverage data to articulate her own brand. [14:56] - Are you aware of how your audience describes you? [16:46] - Nikki and Jen recall a memorable strategy session they both benefited from. [19:16] - Jen appreciated the timely responses and community in the Sales Maven Society. [21:17] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jen: Jen Hope Instagram

May 8, 2023 • 16min
Dream Client Or A Nightmare - Which Is It?
It’s your lucky day. You won the giveaway for a year-long wish. Here’s the wish: May your next year be filled with clients that are just like you when you’re a client. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn if you are showing up as the kind of client you’d want to deal with on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion touches on a question that encourages you to reflect on your behavior as a client. In this world of entrepreneurship, you are impacting someone’s time, livelihood, and overall experience. Nikki reminds us that our actions can inspire what we attract. Listen as Nikki talks about what choices to be mindful of whether you’re in entrepreneur-mode or client-mode. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:34] - What types of responses has Nikki seen to this wish? [04:45] - Are you the type of client you would want to have? [07:00] - Nikki talks about keeping a power balance between entrepreneurs and clients. [09:48] - Not everyone is worth your energy, including clients. Stay close to people who are worth your energy. [12:35] - Think about how you’re showing up. [14:34] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

May 1, 2023 • 32min
How To Ask The Right Question In Any Situation: Mastering Excellence Series
Many entrepreneurs place a lot of effort into marketing so they can get in front of their ideal audience. A few people in the audience will open themselves to learning more about an offer. As an entrepreneur, when you get to that opening, do you know what questions steer your potential clients towards a successful sales conversation? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to ask the right question in any situation in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. David Newman is known as one of the top revenue growth mentors for consultants, executive coaches, and B2B experts who want to get better clients, bigger deals, and higher fees. His Do It! MBA mentoring program has more than 800 successful graduates. He is the author of the #1 business bestsellers Do It! Marketing and Do It! Speaking. His latest book, Do It! Selling will be released in May 2023. In today’s episode, Nikki and David talk about navigating sales conversations with questions. David shares strategies to get beyond the walls people put up to distract from the truth of what they’re actually wanting and feeling. He also talks about ways to set the tone by being more open yourself before asking potential clients to do so. Listen as Nikki and David discuss how to lead with curiosity and how to humanize yourself to your audience and clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:30] - David Newman talks about writing a book focused on your mindset, skill set, and toolset around sales. [03:28] - “Be strategically dumb and perpetually curious.” [06:28] - David explains why the detective character Columbo is a great example of being curious. [08:44] - What is the truth of the particular person you’re speaking with? [11:17] - When you show some vulnerability, you humanize yourself to your audience and clients. [12:55] - “Here’s what I’ve done” vs “Here’s what I’ve learned” [14:56] - How do you know that you found a person’s truth? [16:53] - Opera vs Playboy [18:54] - When is it good to let a conversation go off script? [21:42] - How do you know when it’s time to stop your questions? [24:29] - David talks about being mindful of a conversation’s mood. [27:04] - What exciting news is at the top of mind for David these days? [29:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find David: David Newman Book page on Amazon: www.doitsellingbook.com Get David's bonuses and companion tools: www.doitselling.com Blog | LinkedIn | Twitter | Facebook

Apr 24, 2023 • 15min
How To Gain Customer Commitments
Do you ever have clients who seem to never commit? Perhaps you think they committed, but later realize they don’t follow through. Most times, interpretations and misunderstandings throw off agreements. How can you improve your odds of gaining customer commitment? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to gain customer commitments on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares how to confirm clear customer commitments. Nikki reviews the 5 Levels of Agreement that determine how likely it is for a commitment to have all parties involved follow through. Listen as Nikki talks about how you can clear up misunderstandings before they happen and turn your agreements into full commitments. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:23] - Which of these scenarios is a commitment? [03:29] - Nikki talks about a Level 1 Agreement. [04:39] - What’s the difference between a Level 2 and Level 3 Agreement? [06:04] - Nikki shares a time she found herself in a Level 3 Agreement. [08:53] - What is a Level 4 Agreement? How does this level still have room for interpretation? [10:31] - Nikki clarifies what defines a Level 5 Agreement. [12:14] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Apr 17, 2023 • 26min
How To Use Selling Skills Effectively In Your Personal Life: Sales Success Story
You want to keep your existing clients. It’s easier to have repeat clients than always starting over with potential clients. Similarly, it’s helpful to mindfully maintain your personal relations. You want a long term network rather than short-lived connections that need replacements. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to use selling skills effectively in your personal life during this Sales Success Story on this episode of the Sales Maven Show. Samantha’s mission is to change the way businesses interact with, and influence, their communities. Samantha is the creator of the Power of People Academy, an education platform that supports business owners with tools and training that empowers and educates staff. She teaches people how to create the kind of Customer Experiences that make customers excited to tell their friends and come back on the regular. In today’s episode, Nikki and Samantha talk about how selling skills help you in your everyday life. Selling techniques, when used correctly, make communication more open and collaborative. Samantha shares which skills she used to foster and mend personal relationships. Listen as Nikki and Samantha talk about real examples of when to blend your sales skills into everyday life. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:05] - Samantha Irwin helps customer service stay positive and consistent. [03:03] - Where did Samantha build her sense for customer service? [06:00] - This matters as much as sales. [08:19] - Samantha uses her selling skills in everyday life. [10:11] - Are you aware of what your personal relationships look like long term? [12:51] - What can you do to mend personal relations after having friction? [15:23] - Allow the other person to feel safe. [17:21] - Make it easy for the other person to stay open minded. [20:12] - Be intentional in your conversations. [21:44] - What does Samantha like about the Sales Maven Society? [23:41] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Samantha: Samantha Irwin LinkedIn

Apr 10, 2023 • 16min
Reasons To Raise Prices
From the stability of the market to your level of expertise, many things change over time. Pricing can be flexible depending on how you evaluate the state of your business. What are signs that you may need to raise your prices? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to notice reasons to raise prices on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares reasons to raise your prices. Nikki brings this conversation back to a core lesson from the episode Avoiding This Sales Question Is A Deal Killer. Listen as Nikki talks about how you can smoothly raise your prices when an opportunity presents itself. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:22] - Ask about the client’s budget. [03:13] - If the budget looks like this, it may be a sign to raise your prices. [04:55] - Nikki shares three scenarios for what you can do when there’s an opportunity to raise your prices. [07:47] - If they’re willing to pay, that can be the starting point of a new era. [09:55] - This is why the budget question is so important. [11:45] - Nikki shares how the Sales Maven Society celebrated the 3rd year anniversary of the Sales Maven Podcast. What’s your favorite episode? [13:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast episode mentioned: Avoiding This Sales Question Is A Deal Killer

Apr 3, 2023 • 10min
How To Write More Compelling Sales Copy For Your Offers
Truly compelling sales copy feels like your right in a conversation with someone. This is how you keep readers engaged and following each word. Do you know how to keep the conversation going with your ideal clients? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to write more compelling sales copy for your offers on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares easy tips to make sales copy more engaging and compelling. Nikki bridges language and patterns to help sales copy stand out and connect the reader with what you’re selling. Listen as Nikki talks about how you can create outstanding and compelling sales copy in your unique voice. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:53] - First, get rid of one word and replace it with this word instead. [03:18] - Connect the reader with what you’re selling. [06:13] - What will make your sales copy stand out? [08:04] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Mar 27, 2023 • 25min
Monetizing Speaking Opportunities: Sales Success Story
Are you maximizing the connections from your speaking opportunities? It’s something to think about since those connections, when nurtured and authentic, usually turn into monetary opportunities. Set yourself up for success when you take on your next speaking engagement. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to monetize speaking opportunities during this Sales Success Story on this episode of the Sales Maven Show. Business owners hire Mary Beth Simon to show them how to create contingency plans that prepare them and their teams for an extended vacation or the unexpected. She is the CEO of Niche Partnership Consulting, as well as a national conference speaker and a certified Les Mills BodyBalance instructor after retiring from 30+ years at Vanguard. Her belief in continuous learning is the fountain of youth and she is on a mission to show you how to keep money flowing into your business while you’re away. In today’s episode, Nikki and Mary Beth talk about how Mary Beth leveraged her speaking opportunity into more clients, a longer waitlist, and deeper connections. Actually, this conversation is an update from the On-Air Coaching Call with Mary Beth. She applied Nikki’s guidance to her unique situation and has results to share. Listen as Nikki talks about having all the elements in place to fuel monetary opportunities during and after speaking engagements. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:28] - Who does Mary Beth help? [03:53] - Have all of your plans in place so you and your team feel confident. [05:42] - Mary Beth talks about preparing for her speaking engagement. Was she nervous? [08:14] - Weave stories into your public speaking. [10:34] - Mary Beth shares what tools she used to connect with the audience in real-time. [12:14] - What happened after Mary Beth’s speaking engagement? [14:27] - Stay connected to your audience. [16:58] - Does Mary Beth have any funny stories from her speaking engagement? [19:57] - Do you have support when you take on speaking opportunities? [22:20] - The members in the Sales Maven Society are a wealth of resources. [24:40] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mary: Mary Beth Simon LinkedIn Free Resource from Mary: Contingency Planning Kit Previous Episode: Public Speaking and How to Monetize It: On-Air Coaching Call

Mar 20, 2023 • 21min
Starting Business Basics
Anything with longevity needs a secure foundation. Businesses especially need this since the world is constantly changing. Are you aware of what foundation your business stands on? For new entrepreneurs and entrepreneurs with years of experience, it’s time to do maintenance on business basics. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn or revisit the basics of starting a business on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares the basics of starting a business through the lens of the selling staircase. Nikki talks about the foundation to lay for your business to have successful sales conversations. See your business from the buyer’s perspective and craft an experience that is mutually beneficial. Listen as Nikki talks about creating curiosity for clients, being curious as an entrepreneur, asking good questions, and learning sales. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [03:16] - You want to ensure you set your sales conversations for success. [06:05] - Are you creating curiosity for your potential clients? [07:36] - Are you curious as an entrepreneur? [09:47] - Identify if you and the potential customer are actually beneficial to each other. PART 1 [10:25] - Identify if you and the potential customer are actually beneficial to each other. PART 2 [12:59] - Can you communicate your pricing confidently? PART 1 [15:04] - Can you communicate your pricing confidently? PART 2 [17:03] - You get to close sales by learning the selling staircase. [19:41] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast Episode: Closing Sales Five Steps At A Time Book: The Selling Staircase: Mastering the Art of Relationship Selling