

Sales Maven
Nikki Rausch
Feel awkward selling your services? You’re not alone.
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
Episodes
Mentioned books

Jun 12, 2023 • 28min
How To Find Your Niche In Business: On-Air Coaching
Have you ever had a client you absolutely loved working with? Working with them simply flowed, and you were able to create a significant impact in their work. If you can pinpoint what you loved about working with them, you can develop a strategy to niche down and attract more of those clients. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Dr. Carol Wheeler brings up questions about how to find your niche in business in an on-air coaching call on this episode of the Sales Maven Show. Dr. Carol Wheeler holds a PhD in Leadership Education and is a Gallup Certified Strengths Coach with over 25 years of experience working with leaders and teams. She is the founder of NopaLeadership, helping to bring out the best in people through empowered leadership. Individuals and teams hire Carol to increase their productivity, teamwork, commitment and overall impact resulting in improved client relationships, teamwork, and revenue growth. Through Strengths-based leadership training and executive coaching her clients are able to build team commitment and collaboration with less conflict at work. In today’s episode, Nikki and Dr. Carol talk about discovering the work you want to do more consistently. Dr. Carol has success helping leaders and teams leverage their strengths. Her services work with a wide range of people, and now she wants to narrow her focus to who she believes she can work with best. Listen as Nikki and Dr. Carol talk about improving business impact by finding the niche you work best with. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:50] - Dr. Carol Wheeler helps you bring out the best by leveraging everyone’s individual talents. [02:41] - What is the CliftonStrengths assessment? [05:01] - Dr. Carol explains what you do once you learn your strengths. [07:05] - Dr. Carol talks about how knowing individual strengths can help teams see different perspectives during conflicts. [09:05] - Where can people take the CliftonStrengths assessment? [11:16] - How can entrepreneurs find their ideal clients? [14:14] - Dr. Carol reflects on the patterns she noticed of clients she loved working with. [17:00] - Shared networks and referrals can lead to ideal clients. [18:57] - You can give potential clients a preview of working with you through your own content or events on a relevant industry topic. [21:58] - “Get the clients in the door.” [24:05] - Dr. Carol says she learned a lot by observing the content and beautiful interactions within the Sales Maven Society. [25:54] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Dr. Carol: Dr. Carol Wheeler LinkedIn | Facebook

Jun 5, 2023 • 35min
Ways To Incentivize Customers: On-Air Coaching
Sharing nice words and good intentions can have more impact than you think. Your brand and your customers benefit when shown appreciation. Is there a way to inspire public displays of appreciation? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Shanae Brown brings up questions about ways to incentivize customers in an on-air coaching call on this episode of the Sales Maven Show. Shanae Brown is a Certified Leadership Coach and Founder of No Cream In This Coffee, a career development company focused on advancing Black women in the workplace. With a passion for empowering professionals to step into their power and make bold moves, Shanae created a new approach to help Black women overcome the barriers they face at work. Shanae offers positive and empowering spaces with her Bold Moves Career Accelerator program and monthly community conversation, The Healing Hour. She’s exploring ways to activate community advocacy that feels voluntary and effective. Listen as Nikki and Shanae talk about creating ways for customers to engage with each other and become brand advocates. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:46] - Shanae Brown shares how she decided on the name No Cream In This Coffee. [02:40] - Shanae works with both employees and employers to advance equity for Black women. [05:28] - Why does Shanae host a monthly community hour for Black women professionals? [08:20] - Creating change through community. [10:53] - Shanae explains the next phase she imagines for The Healing Hour. [13:22] - Is there a way to incentivize an audience in a fun way? [15:56] - How can entrepreneurs positively reinforce their audience sharing an experience? [18:22] - Nikki recalls how her previous NLP instructor inspired her class to participate as a community. [21:13] - Sharing nice words and good intentions can have more impact than you think. [23:49] - Can participation be encouraged without it feeling like an obligation? [25:18] - Allow the community to have its own personality. [28:19] - “Never underestimate the power of the Ask.” [31:01] - Witnessing the different business ideas members develop is a charm of the Sales Maven Society. [33:25] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Shanae: Shanae Brown LinkedIn | Instagram

May 29, 2023 • 14min
How to Schedule A Successful Sales Call
You want successful sales calls that don’t drag on and don’t take time away from your priorities. Directing sales calls towards success starts from the moment you set the stage for the call’s purpose. How are you positioning yourself when you get on calls? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to schedule a successful sales call on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion examines how you can position yourself for more successful sales calls. Nikki helps you minimize the chances of having calls with people who are not prospective clients. She offers tips to set clear expectations upfront, even before speaking with someone. Listen as Nikki talks about strategies for successful sales calls that connect you with your ideal clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:05] - Asking relevant questions helps you discover if someone is a prospective client. [03:11] - Nikki explains why she changed her approach to discovery calls and shares how this mindset can help your success rate for sales calls. [04:44] - How are you positioning yourself when you get on calls? [06:35] - Nikki gives tips on phrases that set the stage for an intentional sales call. [08:31] - The language around a sales call communicates the purpose of the interaction. [11:21] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast Episodes: How To Successfully Start A Consultation Call How To Make Your Consultation Calls Easier Consultation Calls: Sales Success Stories

May 22, 2023 • 27min
Selling To C-Suite: On-Air Coaching Call
At the core, people are people. Each person wants to be seen and appreciated no matter their level of profession. This is why making the effort to appreciate someone, helps you stand out. How can you extend acknowledgment and kindness in your connections? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Teri Schmidt brings up questions about connecting with C-suite leaders in an on-air coaching call on this episode of the Sales Maven Show. Teri Schmidt is the CEO of Stronger to Serve Coaching & Teambuilding where new and mid-level leaders hire her to gain the clarity and confidence they need to unleash potential, drive team performance, and make their workplaces more compassionate and just. She also hosts the Strong Leaders Serve podcast inspiring leaders to make their workplaces more compassionate and just through their leadership, without burning out. In today’s episode, Nikki and Teri talk about building relationships and rapport using authenticity. Teri is passionate about launching leaders into courageous impact and she’s ready to expand her connections inside Corporate America. Nikki shares strategies for approaching companies while offering intentional tips about how to make mutually beneficial connections. Listen as Nikki and Teri talk about engaging people to cultivate real connections, especially with people in leadership or decision-maker roles. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:43] - Teri Schmidt explains how she collaborates with leaders who focus on empowering team members. [02:27] - Teri helps leaders navigate barriers and lack of resources. [04:51] - Is it ever too early to invest in leadership? [07:39] - Teri and Nikki recall Teri’s role in the Sales Maven Society holiday event. PART 1 [10:12] - Teri and Nikki recall Teri’s role in the Sales Maven Society holiday event. PART 2 [11:41] - Who are the people that you want to build relationships with? [13:37] - Don’t shy away from opportunities to engage people you want to build rapport with. [16:04] - Nikki talks about building rapport from an authentic place. [18:35] - Making the effort to appreciate someone helps you stand out. [20:24] - How can you build connections with people at corporate companies? PART 1 [22:45] - How can you build connections with people at corporate companies? PART 2 [24:46] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Recession Proof Your Business Symposium: www.yoursalesmaven.com/6questions Find Teri: Teri Schmidt LinkedIn Strong Leaders Serve podcast Leadership Voice Workbook: www.strongertoserve.com/leadershipvoiceworkbook

May 15, 2023 • 23min
Customer-Centric Marketing - Attracting Your Ideal Clients - Sales Success Story
Sometimes the words other people associate with you are different from what you think. To attract your ideal clients, it’s important to know your audience’s interpretation of your reputation. Are you aware of how your audience describes you? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about customer-centric marketing and attracting your ideal clients during this Sales Success Story on this episode of the Sales Maven Show. Jen Hope is an accomplished leadership coach with over a decade of experience in helping entrepreneurs and tech leaders thrive. With a background in high-growth marketing and extensive knowledge in executive coaching, she has built a reputation as one of Seattle’s best business coaches. Her client list includes companies like Tenable, Amazon, Uplevel, DocuSign, Avalara, Compass, Simple Bank, Trupanion, and TomboyX. In today’s episode, Nikki and Jen talk about understanding your authentic leadership brand. Jen shares how her process using data research around human behavior looks at a leader’s reputation and impact to improve future operations. Listen as Nikki and Jen talk about ways to research reputation, reasons why being skilled doesn’t mean someone is a great leader, and tips to rethink your brand. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:45] - Jen Hope helps you understand your authentic leadership brand. [03:37] - How do leaders figure out when to focus on their brand? [05:41] - Having good skills doesn’t mean that someone’s meant to be a leader. [08:18] - What’s the difference between identifying as a leader and identifying as a manager? [10:55] - Vision is part of achieving. [12:55] - Jen says Nikki inspired her to leverage data to articulate her own brand. [14:56] - Are you aware of how your audience describes you? [16:46] - Nikki and Jen recall a memorable strategy session they both benefited from. [19:16] - Jen appreciated the timely responses and community in the Sales Maven Society. [21:17] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jen: Jen Hope Instagram

May 8, 2023 • 16min
Dream Client Or A Nightmare - Which Is It?
It’s your lucky day. You won the giveaway for a year-long wish. Here’s the wish: May your next year be filled with clients that are just like you when you’re a client. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn if you are showing up as the kind of client you’d want to deal with on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion touches on a question that encourages you to reflect on your behavior as a client. In this world of entrepreneurship, you are impacting someone’s time, livelihood, and overall experience. Nikki reminds us that our actions can inspire what we attract. Listen as Nikki talks about what choices to be mindful of whether you’re in entrepreneur-mode or client-mode. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [02:34] - What types of responses has Nikki seen to this wish? [04:45] - Are you the type of client you would want to have? [07:00] - Nikki talks about keeping a power balance between entrepreneurs and clients. [09:48] - Not everyone is worth your energy, including clients. Stay close to people who are worth your energy. [12:35] - Think about how you’re showing up. [14:34] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

May 1, 2023 • 32min
How To Ask The Right Question In Any Situation: Mastering Excellence Series
Many entrepreneurs place a lot of effort into marketing so they can get in front of their ideal audience. A few people in the audience will open themselves to learning more about an offer. As an entrepreneur, when you get to that opening, do you know what questions steer your potential clients towards a successful sales conversation? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to ask the right question in any situation in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. David Newman is known as one of the top revenue growth mentors for consultants, executive coaches, and B2B experts who want to get better clients, bigger deals, and higher fees. His Do It! MBA mentoring program has more than 800 successful graduates. He is the author of the #1 business bestsellers Do It! Marketing and Do It! Speaking. His latest book, Do It! Selling will be released in May 2023. In today’s episode, Nikki and David talk about navigating sales conversations with questions. David shares strategies to get beyond the walls people put up to distract from the truth of what they’re actually wanting and feeling. He also talks about ways to set the tone by being more open yourself before asking potential clients to do so. Listen as Nikki and David discuss how to lead with curiosity and how to humanize yourself to your audience and clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:30] - David Newman talks about writing a book focused on your mindset, skill set, and toolset around sales. [03:28] - “Be strategically dumb and perpetually curious.” [06:28] - David explains why the detective character Columbo is a great example of being curious. [08:44] - What is the truth of the particular person you’re speaking with? [11:17] - When you show some vulnerability, you humanize yourself to your audience and clients. [12:55] - “Here’s what I’ve done” vs “Here’s what I’ve learned” [14:56] - How do you know that you found a person’s truth? [16:53] - Opera vs Playboy [18:54] - When is it good to let a conversation go off script? [21:42] - How do you know when it’s time to stop your questions? [24:29] - David talks about being mindful of a conversation’s mood. [27:04] - What exciting news is at the top of mind for David these days? [29:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find David: David Newman Book page on Amazon: www.doitsellingbook.com Get David's bonuses and companion tools: www.doitselling.com Blog | LinkedIn | Twitter | Facebook

Apr 24, 2023 • 15min
How To Gain Customer Commitments
Do you ever have clients who seem to never commit? Perhaps you think they committed, but later realize they don’t follow through. Most times, interpretations and misunderstandings throw off agreements. How can you improve your odds of gaining customer commitment? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to gain customer commitments on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares how to confirm clear customer commitments. Nikki reviews the 5 Levels of Agreement that determine how likely it is for a commitment to have all parties involved follow through. Listen as Nikki talks about how you can clear up misunderstandings before they happen and turn your agreements into full commitments. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:23] - Which of these scenarios is a commitment? [03:29] - Nikki talks about a Level 1 Agreement. [04:39] - What’s the difference between a Level 2 and Level 3 Agreement? [06:04] - Nikki shares a time she found herself in a Level 3 Agreement. [08:53] - What is a Level 4 Agreement? How does this level still have room for interpretation? [10:31] - Nikki clarifies what defines a Level 5 Agreement. [12:14] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Apr 17, 2023 • 26min
How To Use Selling Skills Effectively In Your Personal Life: Sales Success Story
You want to keep your existing clients. It’s easier to have repeat clients than always starting over with potential clients. Similarly, it’s helpful to mindfully maintain your personal relations. You want a long term network rather than short-lived connections that need replacements. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to use selling skills effectively in your personal life during this Sales Success Story on this episode of the Sales Maven Show. Samantha’s mission is to change the way businesses interact with, and influence, their communities. Samantha is the creator of the Power of People Academy, an education platform that supports business owners with tools and training that empowers and educates staff. She teaches people how to create the kind of Customer Experiences that make customers excited to tell their friends and come back on the regular. In today’s episode, Nikki and Samantha talk about how selling skills help you in your everyday life. Selling techniques, when used correctly, make communication more open and collaborative. Samantha shares which skills she used to foster and mend personal relationships. Listen as Nikki and Samantha talk about real examples of when to blend your sales skills into everyday life. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:05] - Samantha Irwin helps customer service stay positive and consistent. [03:03] - Where did Samantha build her sense for customer service? [06:00] - This matters as much as sales. [08:19] - Samantha uses her selling skills in everyday life. [10:11] - Are you aware of what your personal relationships look like long term? [12:51] - What can you do to mend personal relations after having friction? [15:23] - Allow the other person to feel safe. [17:21] - Make it easy for the other person to stay open minded. [20:12] - Be intentional in your conversations. [21:44] - What does Samantha like about the Sales Maven Society? [23:41] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Samantha: Samantha Irwin LinkedIn

Apr 10, 2023 • 16min
Reasons To Raise Prices
From the stability of the market to your level of expertise, many things change over time. Pricing can be flexible depending on how you evaluate the state of your business. What are signs that you may need to raise your prices? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to notice reasons to raise prices on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares reasons to raise your prices. Nikki brings this conversation back to a core lesson from the episode Avoiding This Sales Question Is A Deal Killer. Listen as Nikki talks about how you can smoothly raise your prices when an opportunity presents itself. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:29] - Welcome, and thank you for listening! [01:22] - Ask about the client’s budget. [03:13] - If the budget looks like this, it may be a sign to raise your prices. [04:55] - Nikki shares three scenarios for what you can do when there’s an opportunity to raise your prices. [07:47] - If they’re willing to pay, that can be the starting point of a new era. [09:55] - This is why the budget question is so important. [11:45] - Nikki shares how the Sales Maven Society celebrated the 3rd year anniversary of the Sales Maven Podcast. What’s your favorite episode? [13:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Podcast episode mentioned: Avoiding This Sales Question Is A Deal Killer