

Sales Maven
Nikki Rausch
Do sales conversations make you feel awkward or pushy?
It’s time to ditch the outdated salesy strategies.
Your guide, Nikki Rausch, will show you how to combine kindness with selling skills to meet your prospects where they are.
And in the process, how to uplevel your influence and income.
Learn how to earn business easily and effortlessly.
It’s time to ditch the outdated salesy strategies.
Your guide, Nikki Rausch, will show you how to combine kindness with selling skills to meet your prospects where they are.
And in the process, how to uplevel your influence and income.
Learn how to earn business easily and effortlessly.
Episodes
Mentioned books

Aug 21, 2023 • 26min
How To Easily Get Paid On Sales Calls: Sales Success Story
Asking for payments from your clients shouldn’t be a hassle. You may try to have a process in place, like sending an invoice, only to have payments take longer than expected. Is there a way to encourage clients to pay sooner? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to easily get paid on sales calls during this Sales Success Story on this episode of the Sales Maven Show. Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services and is also the host of the Coaches, Consultants, and Money podcast. She’s a former Director of Finance at a Fortune 50 company and started her career as an auditor at a Big 4 public accounting firm. Erica is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho. In today’s episode, Nikki and Erica discuss how to encourage faster payments so you get easily paid on sales calls. Erica likes to create a safe space to have honest and inquisitive money conversations. Listen as Nikki and Erica talk about using fractional CFO services in your business model, asking direct questions to encourage payments, and releasing any hesitation around money conversations. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:47] - Erica Goode explains her career as a Certified Public Accountant. [02:59] - Erica likes to create a safe space to have honest and inquisitive money conversations. [05:46] - Nikki and Erica recall a funny memory from one of their first conversations. [08:05] - Erica says she enjoys the welcoming community of the Sales Maven Society and the valuable content. [10:06] - Are you hesitating to collect client payments directly? Try doing this. PART 1 [13:00] - Are you hesitating to collect client payments directly? Try doing this. PART 2 [15:11] - Let money come into the business. [17:49] - Nikki and Erica talk about the fun meetings between the Sales Maven Society members. PART 1 [20:36] - Nikki and Erica talk about the fun meetings between the Sales Maven Society members. PART 2 [22:17] - What’s the biggest value Erica receives from the Sales Maven Society? [23:52] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Erica: Erica Goode Coaches, Consultants, and Money podcast LinkedIn | Instagram

Aug 14, 2023 • 43min
How To Lead A Sales Team: Mastering Excellence Series
Leadership is not only about the people who report to you directly. Every level of your sales team contributes in a special way, and each level deserves support. Leaders of effective sales teams empower all team members to ignite collaboration and own their role in the big vision. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to lead a sales team in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Mark Barber is an accomplished sales manager and professional, renowned for his exceptional expertise in sales coaching and the development of sales teams. Throughout his career he has made a profound impact on sales organizations fostering a culture of success and transforming the dynamics within. Mark’s passion lies in the development, nurturing, and recognition of sales peoples’ achievements, fueling their growth and propelling them to unprecedented levels of success. In today’s episode, Nikki and Mark talk about leading a sales team towards long term success. He offers his invaluable guidance that comes from consistently paving the way for individuals to realize their full potential. Listen as Nikki and Mark talk about the traits of a good salesperson, tips for onboarding practices, and lessons about teams changing over time. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:36] - Mark Barber shares his early career experiences and highlights from his career path. [03:54] - What is Mark’s experience from growing an education company? [05:49] - Leadership is not only about the people who report to you directly. [08:14] - Allow and empower other people to shine. [11:08] - What’s the first thing Mark looks for when hiring a salesperson? [13:58] - Does your company culture attract ideal team members? [16:56] - How can a company improve a team’s retention rate? [18:40] - Nikki and Mark discuss the top motivations of high-performing sales people. [20:50] - You should put your energy towards a job you enjoy. [23:12] - Mark talks about why it’s fine to prioritize vacations and rest. [25:21] - How can leaders help sales people stay motivated or get back on track? PART 1 [27:53] - How can leaders help sales people stay motivated or get back on track? PART 2 [29:33] - Mark shares one of his big epiphanies about how teams change over time. [31:18] - What are Mark’s thoughts about onboarding practices? [33:03] - Learn to listen a little longer. PART 1 [35:54] - Learn to listen a little longer. PART 2 [37:53] - Mark shares quick fun facts about his fun life. [40:49] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mark: Mark Barber LinkedIn

Aug 7, 2023 • 26min
Generating New Business With Confidence - Sales Success Story
You’ll be surprised with how far a basic plan can take your business. Then again, it’s the simple things that are the hardest to do when you feel uncertain. What do you need to move forward with confidence? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about generating new business with confidence during this Sales Success Story on this episode of the Sales Maven Show. Melissa Jacobs is an accomplished Growth Strategist with over 20 years of experience in marketing, strategy and innovation roles. She has a proven track record of driving revenue growth for a variety of brands, making her a sought-after partner for businesses looking to spark transformational growth. Melissa is currently the CEO and Lead Strategist at Crow & Pitcher LLC, an innovation and growth consultancy. In today’s episode, Nikki and Melissa discuss overcoming confidence barriers when growing your business. Melissa reflects on the observations that inspired recent changes in how she’s proactively growing her business. Listen as Nikki and Melissa talk about crafting foundational offers, promoting to potential clients, and getting beyond self-imposed hurdles. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Melissa Jacobs is a Growth Strategist with over 20 years of experience. [02:31] - Melissa talks about common projects she handles for clients. [04:46] - How does data help balance a plan for your brand and growth? [06:58] - Melissa shares an observation on the difference in how different company sizes approach brand and growth plans. [08:23] - Melissa says a client inspired recent shifts in her business. How did Nikki help turn the inspiration into action? [11:13] - You may need less than you think to start promoting your services to potential clients. [13:30] - Nikki and Melissa discuss overcoming confidence barriers when starting. [16:20] - “Seek resources because there are resources out there.” [18:32] - Melissa shares how much she loves the content library in the Sales Maven Society. [21:08] - Melissa suggests a quick read that helps you grow your business more by doing less. [23:49] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melissa: Melissa Jacobs LinkedIn Free Gift mentioned at the end of the podcast: www.crowandpitcherllc.com/grow

Jul 31, 2023 • 44min
Hosting A Summit Successfully: On-Air Coaching
Placing an offer on your site is passive promotion. Potential clients won’t be able to engage with your offers if they don’t know the offers exist, including the people who never make it to your site. Proactive promotions, such as a summit, allow potential clients to discover your offers directly. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Kelley Carlstrom brings up questions about hosting a summit successfully in an on-air coaching call episode of the Sales Maven Show. Kelley Carlstrom received her Doctor of Pharmacy from The University of Colorado in 2010 and completed 2 years of post-graduate residency training to specialize in oncology. She is a board-certified oncology pharmacist that has worked in a variety of traditional and non-traditional settings including at a large academic medical center, a small community hospital, as a consultant for a large electronic medical record implementation, and in the healthcare technology industry helping to create digital products and services for oncology clinicians and patients. In 2019, Kelley founded KelleyCPharmD, an education company that supports pharmacists in developing their oncology knowledge. She is passionate about democratizing oncology pharmacy training and increasing accessibility and inclusion through her unique and innovative training programs. In today’s episode, Nikki and Kelley talk about what it takes to successfully host a summit for potential clients. Kelley Carlstrom helps fellow pharmacists pursue oncology, and wants to host a launch event to introduce potential clients to her programs. She aims to increase the visibility and sales for her offers where she gives clients the best chance at transitioning their career. Listen as Nikki and Kelley talk about pricing a summit, organizing the summit format, and having a strategy for the summit content. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Kelley Carlstrom helps fellow pharmacists pursue oncology. [03:31] - Is it common for pharmacists to pursue a career in oncology? [05:47] - Is it difficult to do residency training? [08:45] - Kelley talks about the burnout happening in the healthcare industry. [10:07] - Kelley describes the programs she offers to fellow pharmacists. [12:58] - How can pharmacists use curated content to learn faster? [15:19] - How important is it to build relationships throughout a career transition? [18:05] - Kelley talks about working with experts to support the oncology community, and how it helps the experts as well. [20:35] - Kelley says she’s creating a new launch event for her potential clients. PART 1 [23:34] - Kelley says she’s creating a new launch event for her potential clients. PART 2 [26:20] - Nikki shares ideas of using collaborations to expand the reach of business promotions. [29:10] - Have one offer to present upfront. [31:46] - Kelley shares her ideas for which offers she’ll promote to potential clients. [33:35] - Can entrepreneurs repurpose content made for promotions? PART 1 [35:25] - Can entrepreneurs repurpose content made for promotions? PART 2 [37:44] - Nikki gives tips on pacing the information shared with potential clients. [40:36] - Kelley enjoys when Nikki shares personal insights about entrepreneurship. [42:05] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kelley: Kelley Carlstrom LinkedIn | Twitter | Instagram

Jul 24, 2023 • 28min
How To Establish Value In A Sales Call - On-Air Coaching
Our brains love stories. Sharing stories allows people to relate to an experience. It’s how people feel understood or live out a scenario that helps them understand. In sales, potential clients can imagine how they’ll achieve their goals and overcome hurdles through stories about other clients in a similar situation. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Gina Ramirez brings up questions about how to establish value in a sales call in an on-air coaching call episode of the Sales Maven Show. Gina Ramirez is a Certified Health Coach, Licensed Professional Counselor, and Certified Worksite Wellness Specialist. She specializes in guiding professional women who are struggling to establish a stable and sustainable way to have the career they love and life they crave. Gina guides her clients to a gentle understanding of integration; creating a beautiful tapestry of lifestyle, exercise, attitude, and nutrition around current life circumstances. Her coaching programs foster a partnership to find the best solution to the client's wellness needs. In today’s episode, Nikki and Gina talk about establishing the value of your offer and sharing client stories to overcome objections. Gina helps career-driven women regain control of their time so they have more balance in their personal life and professional life. She knows her 90-day program fits the busy clients she aims to help, so she’s trying a new presentation to match her ideal clients. Listen as Nikki and Gina talk about using specific word choices and stories to reflect a potential client’s experience back to them. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:48] - Gina Ramirez helps career-driven women balance personal life and professional life. [02:42] - What topics does Gina usually cover in her services? [05:30] - Ask questions to help match clients to the services that matter to their goals. [08:28] - Learn to use your client’s keywords in your sales conversations. [10:32] - Nikki shares how you can share the benefits of your programs without overwhelming your clients. PART 1 [13:12] - Nikki shares how you can share the benefits of your programs without overwhelming your clients. PART 2 [15:10] - You can share client stories to potential clients to overcome this type of objection. [17:44] - Our brains love stories since we can relate to stories. [20:29] - What is the long term impact of sharing stories with potential clients? [22:21] - Gina is amazed by the quality connections in the Sales Maven Society. [24:40] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Gina: Gina Ramirez LinkedIn | Facebook | Instagram | YouTube

Jul 17, 2023 • 12min
Referrals In Sales & Why You’re Losing This Business
Referrals are magical. Your offers get built-in credibility, legitimacy, and authority based on the person advocating for your services. Next to repeat business, this is some of the easiest business to earn, so why do most entrepreneurs drop the ball? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about referrals in sales and why you’re losing this business on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about the most common reason entrepreneurs lose referral business. Nikki recalls times she’s been involved with referrals and pinpoints what you can do differently. Listen as Nikki talks about how referrals connect to sales, why you might be losing business, and what to do instead of dropping the ball. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Referrals are so valuable, so why do most entrepreneurs drop the ball? [03:38] - Nikki recalls when she was on the other side of a referral and where the person missed the mark. [05:54] - People can change their minds, so you want to do this instead. [08:45] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Jul 10, 2023 • 14min
Closing The Deal Faster - Proven Strategy For Sales Success
Similar to every person being one decision away from changing their life, you could be one question away from closing a sale. Sales conversations can benefit from questions that inspire curiosity and collaboration. Luckily, there’s one specific question format you can use to ignite both of these reactions in your sales conversations. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn a proven strategy to close your deals faster on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares how you can close deals faster with a proven strategy involving one question. Nikki explains the importance of questions and which question can get you further in sales conversations. The question allows clients to tell you how to close the deal from their perspective. Listen as Nikki talks about which question to use, how to phrase the question, and when to use the question. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:44] - Questions are an important part of the sales process. [03:02] - Nikki explains which question can get you further in sales conversations. [04:57] - Be mindful of how you phrase this question; it can change the dynamic of the interaction. [07:27] - Once you ask the question, let the client respond. [10:22] - Nikki shares how you can use this same question to help mend a situation if any mishaps happen. [12:35] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Jul 3, 2023 • 18min
Three Ways To Overcome A Sales Slump
Let’s be honest, slumps happen. That’s why it’s super important to have a plan for when those slumps come around. If you’re in a slump, you can get yourself out of it. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn three ways to overcome a sales slump on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion shares three strategies that help revive your momentum, especially when in a slump. Nikki reveals her own approach to dealing with slumps and how to come out on the other side better than before. As long as you have momentum, you’ll pull yourself out of a slump. Listen as Nikki explains the three strategies that liven up your business. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:22] - Nikki suggests putting tasks on your calendar in 15-minute windows. [03:28] - Why 15 minutes? [05:42] - Track your finances yourself even if you have a financial team. [08:32] - Nikki warns everyone to not to get stuck in “digital thinking” so they can lean towards “analog thinking.” [10:27] - “Put an offer out.” [13:13] - Nikki talks about what helped her sign more VIP clients than she signed in the previous year. [15:22] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Jun 26, 2023 • 37min
How To Make Money: Mastering Excellence Series
Money is a tool and a resource that empowers you to support your choices. Your business is one of the ways to generate access to money. If you are on your entrepreneurial journey, it could be time to rethink your approach to monetizing, saving, and investing. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to make money in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Sarah Young is the host of the Profit & Prosper podcast and the founder of Young + Co, a virtual CFO agency that helps business owners find financial peace and generate freedom and wealth. She takes action quickly, and keeps her eyes open for opportunities that help businesses flourish. After finding that working with small business owners was far more fulfilling than working for large companies, Sarah committed herself and her business to helping business owners be more wealthy and well. In today’s episode, Nikki and Sarah talk about how to maximize your profit to create more confidence and stability in your businesses. Sarah believes you can intentionally build a finance plan that supports your thriving business and authentic personal life. Listen as Nikki and Sarah talk about learning by taking action, thinking bigger for your goals, and building your personal finances so you can show up for yourself. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:38] - Sarah Young and Nikki talk about exchanging their expertise. [03:21] - “I take action quickly.” [05:21] - If you want to make more money, figure out what works by taking action. [08:01] - Sarah explores the benefits of building personal wealth with goals. PART 1 [10:52] - Sarah explores the benefits of building personal wealth with goals. PART 2 [12:54] - Make sure you have your own financial plan instead of relying on a spouse. [14:51] - Sarah’s view of wealth includes money and self care. How does she measure her progress? [17:14] - Take steps toward the end goal. [19:59] - Are you seeing a return on your efforts? [21:50] - “Sometimes you have to give yourself a break.” [23:55] - Remember to build a financial cushion for yourself. [26:23] - Sarah talks about enjoying her life outside of business to have more balance. [28:42] - Sarah shares the exciting journey she’s on and what’s happening for the future. [31:05] - It’s time to think bigger. [33:42] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Sarah: Sarah Young Profit & Prosper Podcast Instagram | LinkedIn | YouTube

Jun 19, 2023 • 33min
How To Make More Money With Less Clients: On-Air Coaching
What is the best way to increase revenue without needing more clients? Well first, it helps to not assume that current clients know all the different ways they can work with you. If you understand a client’s journey, you can offer services and products that naturally align to where they’re headed. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Kathy Farah brings up questions about how to make more money with less clients in an on-air coaching call on this episode of the Sales Maven Show. Kathy Farah is the founder of Kathy Farah Consulting, LLC, where she helps businesses effectively engage customers and drive revenue through email marketing. Her experience of over sixteen years in the corporate world gave her a project and systems management background of valuable insights into how technology can boost business efficiency. Kathy’s talent for breaking down daunting tasks into manageable steps has made her a sought-after Email Strategist. In today’s episode, Nikki and Kathy talk about focusing on upsell strategies to increase the revenue of an existing client base. Kathy talks about how she guided numerous entrepreneurs in simplifying their complex systems with easy-to-follow email marketing strategies. As an Email Strategist, she understands the value of strong client relationships and aims to increase revenue by focusing on longtime customers more. Listen as Nikki and Kathy talk about blending upsells into the lifetime value of repeat clients. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [00:42] - Kathy Farah helps entrepreneurs engage their audience through email marketing. [02:22] - Are you unsure about the connection you have with your audience? [04:36] - Is segmenting an email list truly important? [06:25] - Kathy explains why a small and engaged email list is better than having a large email list. [09:21] - What does it mean to “clean” your email list? [12:14] - What is the best way to increase revenue without needing more clients? [15:09] - Are you offering services and products that complement your client’s journey? [16:40] - Nikki explains the idea of an AND-sell and an OR-sell when doing an upsell. [19:10] - Your job is to put offers in front of your clients and let them decide if they want it. PART 1 [21:22] - Your job is to put offers in front of your clients and let them decide if they want it. PART 2 [23:42] - Nikki shares a quick question to help you check if clients are interested in an upsell. [25:51] - How can you plan add ons for your offers? [27:59] - Nikki talks about sharing offers with the clients you know you can impact and serve over time. [29:34] - Kathy learns a lot from the questions different Sales Maven Society members share. [31:19] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kathy: Kathy Farah LinkedIn Free Resource: 4 Email Strategies to Re-Engage Your List...even if it's been a while since they've heard from you