How'd She Do That?

Emily Landers
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Jul 22, 2025 • 57min

243. Building Classic Six: Diana LoMonaco on Creating a Capsule Wardrobe Brand

In this inspiring episode of How’d She Do That, Emily sits down with the effortlessly chic and incredibly driven Diana LoMonaco, the founder and creative visionary behind Classic Six, a timeless clothing brand redefining capsule wardrobes. Diana shares her unexpected journey from working in fashion magazines to creating her own brand rooted in versatility, quality, and simplicity.Listeners will hear the story behind the name “Classic Six,” the highs and lows of launching a fashion startup, and the intentionality Diana brings to everything from fabric selection to customer experience. She opens up about managing business growth, maintaining a strong brand identity, and the value of timeless design in a world of fast fashion.Whether you’re a fashion enthusiast, an aspiring entrepreneur, or simply someone seeking inspiration to pursue your own dreams, this episode is filled with wisdom, warmth, and a behind-the-scenes look at what it really takes to build a beloved brand from scratch.Episode Highlights:​ How Diana’s career path took a sharp and exciting turn toward entrepreneurship​ The moment she realized there was a gap in the market for versatile, quality staples​ What “Classic Six” really means—and why it resonates with so many women​ The challenges (and joys!) of building a business during uncertain times​ Diana’s advice for women looking to take their next bold stepConnect with Diana:​ Website: classicsixny.com​ Instagram: @classicsixny
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Jul 1, 2025 • 42min

EMILY IS PREGNANT!

…and sharing all about it in today’s episode!
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Jun 24, 2025 • 44min

242. FOSTER the Spirit: Collegiate Style with Heart

Today on How’d She Do That?, we’re celebrating style, school spirit, and the power of family business with Kim and Frances — the mother-daughter duo behind FOSTER, a collegiate lifestyle brand born in East Texas and rapidly capturing hearts across the country.FOSTER is not your average college merch company. Think cozy pajamas, chic tailgate looks, and timeless pieces designed to celebrate your alma mater — all with elevated design and a personal touch. Inspired by their own Southern roots and a deep love for tradition, Kim and Frances are bringing a fresh, fashionable twist to campus gear.In this episode, we chat about: • The origin story of FOSTER and how the idea took shape • What it’s really like to build a brand as mother and daughter • Finding success in a niche market by honoring authenticity and style • The creative process behind their iconic products • How they balance business, family, and their shared creative visionIf you’re a fan of collegiate spirit with a sophisticated edge, or you’ve ever dreamed of launching your own lifestyle brand, this conversation is for you. Kim and Frances are thoughtful, driven, and as charming as the products they create.
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Jun 10, 2025 • 47min

241. Founders of Half Past Seven on Hosting Well, Designing with Purpose, and Building a Brand

In today’s episode of How’d She Do That?, Emily Landers welcomes Jen Burch and Margaret Dillard, the talented co-founders behind the elevated home and entertaining brand Half Past Seven. What began as a shared appreciation for thoughtful design and meaningful gathering has blossomed into a celebrated business known for its handcrafted home essentials that combine function, beauty, and story.Listeners will hear how Jen and Margaret met through work, connected as moms of young boys, and went on to build a business rooted in the mantra “more joy, less stress.” From the origins of the brand name to their passion for traditional craftsmanship and Mexican artisanship, this episode is full of wisdom, inspiration, and laughter.With product lines ranging from hand-blown glassware to hand-painted ceramics and pewter serveware, Half Past Seven empowers women to entertain with ease and confidence—elevating the everyday with products that hold both purpose and style.Whether you’re a design enthusiast, aspiring entrepreneur, or someone who simply loves gathering people together, this episode will leave you deeply inspired.
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Jun 3, 2025 • 37min

240. From Nike to Bugaboo: Jeanelle Teves on Global Leadership and Motherhood

In this inspiring episode, Emily sits down with Jeanelle Teves, the dynamic Chief Commercial Officer of Bugaboo North America. Jeanelle shares her remarkable journey from a first-generation Filipina-American upbringing in Sacramento to leading one of the most innovative parenting brands globally. With a decade-long tenure at Nike and a passion for empowering women and parents in the workplace, Jeanelle offers invaluable insights into navigating corporate success while maintaining personal harmony.   What You’ll Learn​ Early Influences: How Jeanelle’s entrepreneurial parents instilled a “you can figure it out” mindset that propelled her career.​ Global Experience: The impact of international exposure on her professional trajectory, including her time at Nike’s European headquarters.​ The 1% Gain Philosophy: Jeanelle’s approach to incremental growth and how small, consistent improvements lead to significant life changes.​ Work-Life Integration: Strategies for balancing a high-powered career with motherhood.​ Productivity Hacks: Her morning routine, prioritization techniques, and the concept of “biological prime time” for peak performance.​ Personal Branding: Tips on building a personal brand as a corporate leader and content creator, and the power of authenticity in leadership. Don’t forget to subscribe, rate, and review the podcast on your favorite platform!
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May 28, 2025 • 40min

239. SURPRISE EPISODE | Reintroducing Your Host

Welcome to a very special solo episode of How’d She Do That? — the one where you finally get to know the voice behind the mic! In today’s casual episode, host Emily Landers shares her full story — from growing up in a small town, dreaming big, and navigating unexpected turns, to building a podcast that celebrates women’s stories around the globe.- Emily takes you behind the scenes of her life journey:- Her formative years and family life that shaped her values- High school highs and lows and learning to lead- Her college experience and the choices that set her on a new path- What it was really like living in New York post-grad — the jobs, the grind, the growth- And the big transition to life in Southern California, where she now lives and records the showWhether you’re a longtime listener or brand new to the show, this episode is the perfect introduction to Emily’s voice, vision, and the heart behind How’d She Do That?. You’ll hear candid stories, personal reflections, and behind-the-scenes moments that haven’t been shared before.💬 Plus: Emily shares what inspired the podcast, how it’s grown since launching in 2020, and what you can look forward to in upcoming episodes and Instagram series like “How’d She Do That: Day in the Life.”
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May 20, 2025 • 48min

238. The Tuckernuck Story: Jocelyn Gailliot’s Journey From Finance to Fashion

In this episode of How’d She Do That?, host Emily Landers sits down with Jocelyn Gailliot to delve into her inspiring journey from the world of finance to the helm of a thriving fashion brand. Jocelyn shares the story of how she transitioned from investment banking to co-founding Tuckernuck, an online retail destination known for its classic yet unique pieces. She discusses the challenges and triumphs of building a brand that resonates with busy, successful women seeking stylish and approachable fashion.   What You’ll Learn: • The inspiration behind Tuckernuck and its connection to Nantucket • How Jocelyn’s background in finance influenced her approach to entrepreneurship • Strategies for building a loyal customer base and achieving high retention rates • The importance of curating authentic content and products • Insights into leading a company through growth and expansion Resources & Links: • Tuckernuck Website: tnuck.com • Follow Tuckernuck on Instagram: @tuckernuck Subscribe & Listen:Tune in to How’d She Do That? on Apple Podcasts, Spotify, or your favorite podcast platform.
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May 13, 2025 • 51min

237. Coloring Outside the Lines: Jackie Laurian Long’s Bold Leap into Wellness

In this episode of How’d She Do That?, Emily chats with Jackie Laurian Long—founder of TheraPaint Studio in Nashville. Jackie shares how a tough season in her life led her to create something beautiful: a paint-throwing wellness studio that helps people release stress, emotion, and energy through art. From navigating her husband’s surgeries to caring for loved ones through health struggles, Jackie turned her personal journey into a space where others can heal too. TheraPaint isn’t just about art—it’s about letting go, having fun, and finding peace.What You’ll Hear: • How Jackie’s background in psychology helped shape TheraPaint • The emotional story behind how the studio got started • Why throwing paint can be surprisingly therapeutic • How the studio keeps things eco-friendly (yes, even the paint gets composted!) • Events and experiences offered at TheraPaint—like a special “A Moment to Breathe” day for Mental Health Awareness MonthCheck Out TheraPaint:Website: therapaintstudio.comInstagram: @therapaintstudioHang Out with Emily:Instagram: @emilylandersWebsite: howdshedothatpodcast.comLike What You Heard?Leave a 5-star review on Apple or Spotify—it helps more listeners find us! And share this episode with a friend who could use a little inspiration (or a good paint-throwing session).
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May 6, 2025 • 52min

236. How Kim Lapin Turned Her Eye for Style into a Thriving Business

In this episode of How’d She Do That?, Emily sits down with the incredibly talented Kim Lapin—founder and principal designer of Kim Lapin Interiors, a boutique interior design studio known for creating timeless, personalized, and effortlessly stylish spaces.Kim shares the story of how she transitioned from modeling into carving out a space in the competitive world of interior design. From building her brand and finding her signature style to working with clients across the country, Kim takes us behind the scenes of her creative process, her business evolution, and the lessons she’s learned along the way.What You’ll Hear in This Episode:​How Kim discovered her passion for interiors and took the leap into design​The early days of starting her own studio and finding her first clients​How she balances creativity with the realities of running a business​Advice for aspiring designers and female founders looking to turn passion into purposeWhether you’re a design lover, a creative entrepreneur, or simply curious about how women build beautiful businesses, this conversation is packed with insight and inspiration.Connect with Kim:​Website: kimlapininteriors.com​Instagram: @kimlapininteriors
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May 6, 2025 • 14min

April Reflections: Back Pain, Rest, and What’s Next for the Show

In this bonus episode of How Did She Do That?, Emily shares a personal update and pulls back the curtain on an unexpected hiatus during the month of April.After suffering a lower back tear that left her navigating debilitating pain, Emily took time to rest, heal, and regroup. This candid update gives listeners a glimpse into the realities of juggling wellness and work, especially when life throws you a curveball.But the good news? She’s back—and more excited than ever.What You’ll Hear in This Episode: • Why the podcast took a pause in April • Emily’s experience with intense back pain and what recovery has looked like • A sneak peek at what’s coming this spring and summer • Big-name guests who are lined up (yes, the names in our inbox!) • Gratitude for the community that continues to listen, support, and show upIf you’ve missed the show, you’re not alone—and if you’re new here, welcome. Big things are coming, and this is just the beginning of a beautiful new season.Support the Show:Love what you hear? It would mean the world if you could take a moment to leave us a 5-star review on Apple Podcasts. Your reviews help more listeners discover the show—and make it possible for us to bring on even more incredible guests.

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