

238. The Tuckernuck Story: Jocelyn Gailliot’s Journey From Finance to Fashion
In this episode of How’d She Do That?, host Emily Landers sits down with Jocelyn Gailliot to delve into her inspiring journey from the world of finance to the helm of a thriving fashion brand. Jocelyn shares the story of how she transitioned from investment banking to co-founding Tuckernuck, an online retail destination known for its classic yet unique pieces. She discusses the challenges and triumphs of building a brand that resonates with busy, successful women seeking stylish and approachable fashion.   
What You’ll Learn:
• The inspiration behind Tuckernuck and its connection to Nantucket
• How Jocelyn’s background in finance influenced her approach to entrepreneurship
• Strategies for building a loyal customer base and achieving high retention rates
• The importance of curating authentic content and products
• Insights into leading a company through growth and expansion
Resources & Links:
• Tuckernuck Website: tnuck.com
• Follow Tuckernuck on Instagram: @tuckernuck 
Subscribe & Listen:
Tune in to How’d She Do That? on Apple Podcasts, Spotify, or your favorite podcast platform.